Sears Holdings (US)

Once the world's biggest retailer, Sears has seen its market steadily eroded by mass-market discounters such as Wal-Mart and Target. Sears probably suffered more than most other traditional retail groups, especially during the 1990s. But after two decades of inconsistent retail policy, the group had made a substantial recovery by 2004. At the end of that year, Sears launched itself in a new direction by announcing plans to merge with discount retailer Kmart to create what was then a $50bn-plus giant. The enlarged group is now the #4 " broadline" retailer in the US, although sales have drifted steadily lower since the merger. The main Sears division, still the larger of the two brands, sells a wide selection of home furnishings and appliances, apparel and automotive accessories under a range of different formats including general and discount department stores, discount and speciality stores. See also separate Kmart profile. Advertising Age estimated global measured advertising expenditure of $863m in 2008, making Sears the world's #48 advertiser.

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Competitors: see Retail Sector index for other companies

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Sears website

Kmart	Orchard Supply
Land's End	Kenmore
Craftsman	The Great Indoors

Sears Canada

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