Sony Music Entertainment



Sony Music
Entertainment is the new name for what was, until 2008, Sony BMG. The group was created in 2004 from the merger of the US-based music arm of Sony Corporation
with Bertelsmann's BMG Music
Entertainment. The two parent groups became joint shareholders in the enlarged
business, which is the world's second largest music group (after Universal), with a huge portfolio of artists and labels worldwide.
Despite fears that the merger proposal might be rejected by European regulators, the deal was approved without
conditions in 2004. In an astonishing turnaround,
a European court
overturned that ruling two years later, leading to the possibility that the two
companies could be forced to separate once more. In October 2007, however, the merger
was approved without condition for a second time. The following year, Bertelsmann
began negotiations to sell its half share in the business to Sony, and a deal
was agreed that summer. After completion the company will rebrand as Sony Music
Entertainment. Advertising Age estimated global
measured advertising expenditure of $321m in 2006, making Sony BMG the world's
#86 advertiser. Click here to find
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Subscribers may access the following website links:
Sony BMG Music Entertainment
website

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RLG Nashville |
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Sony
Corporation / Bertelsmann

BMG UK |
BMG Japan |
Sony Music International |
BMG Ricordi |
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