
Sony Music Entertainment


Sony Music Entertainment is the current name for what was, until 2008, Sony BMG. That group was created in 2004 from the merger of the US-based music arm of Sony Corporation
with Bertelsmann's BMG Music Entertainment. The two parent groups
became joint shareholders in the enlarged business, which is the world's second largest music group (after Universal),
with a huge portfolio of artists and labels worldwide. Despite fears that the merger proposal might be rejected by European
regulators, the deal was approved without conditions in 2004. In an astonishing turnaround, a European court overturned that
ruling two years later, leading to the possibility that the two companies could be forced to separate once more. In October
2007, however, the merger was approved without condition for a second time. The following year, Bertelsmann began
negotiations to sell its half share in the business to Sony, and a deal was agreed that summer. After completion the company
rebranded as Sony Music Entertainment. In 2011, Sony made plans to strengthen its music publishing division considerably through the acquisition of EMI's equivalent subsidiary for $2.2bn.
Which agencies handle advertising for Sony? Find
out more from the Adbrands Account Assignments database
Who are the competitors of Sony? See Media Sector index
Subscribers only:
Adbrands profile
Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of
leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and
weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including
details of which advertising agency handles which accounts in which countries for major markets. See also:


Subscribers may access the following website links:
Sony Music Entertainment website

Arista |
Epic Records |
Columbia Records |
Jive |
J Records |
Sony Classical |
Sony Disc Manufacturing |
LaFace |
RCA Records |
Sony/ATV Music Publishing |
Sony Music International |
Sony Music Nashville |

Sony Corporation
Click HERE to subscribe to Adbrands.net and access
the profile and website links
Adbrands.net. All
rights reserved © Mind Advertising Ltd 1998-2013
|