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Sprint Nextel is the #3 national wireless service in the US behind AT&T and Verizon,
and also a leading provider of long-distance fixed line services. It was formed in 2005 following the completion of a merger
between what were previously two separate but competing companies, Sprint and Nextel. The group also operates prepaid services
Boost and Virgin Mobile as well as virtual resellers. Sprint's local fixed line services in selected states were spun off to
shareholders in 2006 as Embarq (now CenturyLink), but it still has a long distance wireline division. Despite initial hopes that the merger would
allow the enlarged business to compete more effectively with its main competitors, Sprint Nextel's performance steadily declined
over the next couple of years as customers jumped ship to other suppliers. There was finally a glimmer of light at the end of the tunnel in 2011, as the rate of loss especially among valuable contract customers slowed, allowing the group to report its first operating profits after years of deficit.
Which agencies handle advertising for Sprint Nextel? Find
out more from the Account Assignments database.
Who competes with Sprint Nextel? See Telecoms Index for other companies
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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