Sprite: Brand Snapshot
Lemon-lime Sprite is the best-selling non-cola brand in Coca-Cola's US portfolio, and #2 worldwide behind Fanta. It is accompanied by a small collection of variants, many of them available only for limited periods. The drink competes with PepsiCo's Mountain Dew and Sierra Mist in the US, as well as 7Up worldwide.
Which agencies handle advertising for Sprite? Find out more from Adbrands Account Assignments
Latest news about Sprite? Click here for recent headlines from Adbrands Weekly Update
Who are the competitors of Sprite? See Non Alcoholic Beverages Sector index
Click here for an Adbrands Snapshot of Sprite (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 12th Sep 2013: Coca-Cola continued to tweak US marketing of Sprite towards an urban audience, moving general creative from Leo Burnett to Steve Stoute's Translation.
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