Adbrands Weekly Update 14th Nov 2013:
Kraft Foods won a stunning victory in its three year legal battle with Starbucks over improper termination of a long-standing contract to distribute the latter's branded coffee in US grocery channels. The coffee giant must pay a whopping $2.7bn in compensation and damages,
effectively wiping out all its profits for the past two years. The current Kraft Foods Group comprises the North American grocery business spun off last year from what is now Mondelez International. Kraft will pass the cash windfall back to Mondelez, which will use it to widen its share
Adbrands Weekly Update 25th Jul 2013: Danone and Starbucks have joined forces to launch a new line of fresh dairy products in the US. The products will be distributed through Starbucks outlets under the Evolution Fresh brand, acquired by the coffee giant in 2011,
and co-branded to Danone's US subsidiary Dannon. The range is expected to launch in 2014 with a line of Greek-style yogurts.
Adbrands Weekly Update 2nd May 2013:
Market researcher IRI unveiled its ranking of the most successful new product launches in the US in 2011/12. The top spot went to the OTC formulation of Sanofi's anti-allergy drug Allegra, marketed in the US through its Chattem subsidiary. First full-year sales topped $340m.
In second place was Oikos Greek-style yogurt from Danone's local arm Dannon, with sales of almost $285m. Also among the top performers were Starbucks K-Cups single-serve coffee capsules for the Keurig coffeemaker, Bud Light Platinum, TruMoo flavoured milk and Monster's new tea-based variant Rehab.
Adbrands Weekly Update 21st Mar 2013: Starbucks named Sharon Rothstein as global chief marketing officer, filling a role that has been vacant since Annie Young Scrivner transferred to an operational role as CEO of Starbucks Canada late last year. Rothstein was previously
SVP, marketing at beauty retailer Sephora in North
Adbrands Weekly Update 13th Dec 2012: Starbucks gave
in to political pressure from politicians and media in the UK and vowed to pay £10m in local corporate tax in each of its next two financial years. The company is one of several US companies that have come under attack for minimising profits generated in the UK through use of legal but morally
questionable tax-avoidance strategies. Starbucks recently admitted that it had paid a total of just £8.6m in corporate tax in the 14 years since it began trading in the UK, and none at all since 2009.