Starbucks (US)

Starbucks is the world's leading retailer and roaster of specialty coffee. The company has been lampooned in the past for its empire-building ambitions, extending its network with bewildering speed, first throughout the United States and then around the globe. Yet Starbucks has been astonishingly successful in creating a global brand in record time, while also maintaining - until 2008 at least - an enviable 20%-plus annual increase in revenues. The world's biggest specialty coffee company has also extended its footprint into the ready-to-drink sector with an equally successful bottled Frappuccino in association with PepsiCo, as well as other licensed products with partners including Kraft, Hershey and Unilever. Yet for all its commercial acumen, Starbucks prefers to think of itself as a lifestyle brand, a home away from home, a personality choice.

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Competitors: see Restaurant & Bars Sector index for other companies

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Starbucks website

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