Starcom MediaVest Group (US)

Media network Starcom MediaVest was formed in 2000 from the merger of the media arms of Leo Burnett and D'Arcy. The group still operates separate units under the Starcom and MediaVest names in some markets, notably the US and UK. It now sits within Publicis Group, a partner to stablemate ZenithOptimedia. In 2008, Starcom MediaVest was the #2 media specialist worldwide with billings of $30.3bn (according to Recma). It is strongest in North America, and has a lower ranking in other markets, Europe in particular. Starcom was named US Media Agency of the Year in both 2006 and 2007 by Advertising Age. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Starcom MediaVest Group website

Tapesty	Spark Communications
Halogen Response Media	SMG IP
SMG Play	Denuo
MediaVest USA	VivaKi

Publicis Groupe

Starcom Czech Republic	Starcom Greece
Starcom UK	Starcom Germany
SMG Iberia	Starcom Portugal

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