State Farm Insurance (US)

State Farm is America's biggest home and auto insurance group, now expanding into general financial services. The company covers approximately one out of every six cars in the US, and one out of five homes. In the fiercely competitive personal insurance market, State Farm has for many years attempted to differentiate itself from its rivals through a "good neighbour" policy, leaning heavily on its heritage of fair dealing and promoting a spirit of mutual trust between the company and its customers.

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