StrawberryFrog has long positioned itself as a forward-thinking alternative to traditional "dinosaur" ad agencies. Originally established in the Netherlands, it relocated to the US in 2008 after a falling-out between its original founders. The Dutch office of StrawberryFrog renamed itself Amsterdam Worldwide and is now an entirely separate company. StrawberryFrog was itself acquired in 2012 by public affairs network APCO. A second Dutch office also broke away in 2013, becoming Nomads.
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Adbrands Weekly Update 15th Aug 2013: Scott Goodson, founder of creative boutique StrawberryFrog, already has something of a reputation in the industry for a fiery temper, as well as a habit of falling out with business partners. His original partner at StrawberryFrog in the Netherlands cut loose in 2008 and renamed that agency Amsterdam Worldwide. Goodson re-established the StrawberryFrog brand in Amsterdam through a partnership with another agency MediaCatalyst, run by Hans Howarth. Now, though, Goodson and Howarth have also fallen out, with the latter relaunching his shop as a separate business under the name Nomads. More seriously for the remaining StrawberryFrog network, however, Howarth has retained the global Emirates advertising account.
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