Subway Restaurants (US)

Subway is the world's biggest sandwich chain, and overtook McDonald's in 2002 as America's biggest fast-food restaurant by number of outlets. Growth has been generated partly by Subway's offer of a healthy alternative to burgers and fries, but also a supremely efficient franchising model organised by parent company Doctor's Associates. As a franchising machine it has few equals, voted the #1 franchise opportunity in the US an astonishing 16 times in the last 22 years because of its levels of franchisee support and development and the potential for growth.

The advantage to customers is the flexibility of the menu, as well as its made-before-your-eyes freshness. The privately owned business now has more than 22,300 shops in the US, all franchised. Currently its international profile lags behind the Golden Arches, but not for long. Subway continues to expand with astonishing speed, opening an average of 2,000 new outlets each year between 2002 and 2008 and the business now covers more than 90 countries. At its current rate it could overtake McDonald's worldwide during 2010.

Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Advertising Age estimated global measured advertising expenditure of $428m in 2007, making Subway the world's #82 advertiser. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Restaurant Sector for other companies

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Subway website

Subway worldwide

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