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Subway is the world's biggest sandwich chain. It overtook McDonald's
as America's
biggest fast-food restaurant by number of outlets in 2002, and achieved the same feat on a global
scale in 2010.
Growth has been generated partly by Subway's offer of a healthy alternative to burgers and fries, but also a supremely
efficient franchising model organised by parent company Doctor's Associates. As a franchising machine it has few equals,
voted the #1 franchise opportunity in the US an astonishing 17 times in the last 25 years because of its levels of
franchisee support and development and the potential for growth. The advantage to customers is the flexibility of the menu, as well as its made-before-your-eyes freshness. The privately
owned business now has more than 38,500 restaurants worldwide, all franchised, and continues to expand with astonishing speed, opening an average of 2,000 new outlets each
year.
Which agencies handle advertising and marketing for Subway? Find
out more from Adbrands Account Assignments
Who are the competitors of Subway? See Restaurant Sector for other companies
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Account assignments and selected regional contact information.
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Subscribers may access the following website links:
Subway website
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Subway worldwide
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