Target Corporation (US)

Target Corporation has grown to become the 4th largest general retailer in the US, and the #2 discounter behind Wal-Mart. The group now has almost 1,650 stores nationwide. One of the retail success stories of the 1990s, the company has been transformed from a sleepy department store business to one of the country's most aggressive retail brands. Key to Target's success has been its strategy of positioning itself as a high-style brand despite its low prices, attracting shoppers who would normally avoid discount retailers. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see also Retail Sector index for other companies

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Target Corporation website

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