Target Corporation (US)

Target Corporation has grown to become the 4th largest general retailer in the US, and the #2 discounter behind Walmart. The group now has over 1,750 stores nationwide. One of the retail success stories of the 1990s, the company has been transformed from a sleepy department store business to one of the country's most aggressive retail brands. Key to Target's success has been its strategy of positioning itself as a high-style brand despite its low prices, attracting shoppers who would normally avoid discount retailers. It has done this with clever and eye-catching marketing and a series of partnerships with high-profile design-oriented suppliers.

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Competitors: see also Retail Sector index for other companies

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Target Corporation website

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