Targetbase (US)

Targetbase is a leading US marketing services agency specialising in direct marketing and data analytics. It was ranked as one of three leaders in Forrester Research's Jan 2011 Forrester Wave qualitative survey of top database marketing agencies, and a strong performer in the Q4 2012 survey of customer engagement agencies. The agency was acquired by Omnicom in 1999, and is now associated mainly with BBDO's Proximity network. It has offices in Texas and North Carolina and is represented in the UK by Claydon Heeley. Advertising Age estimated worldwide revenues of $86m in 2012. Mark Wright is CEO. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 23rd May 2013

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.