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TBWA is the youngest of the three global advertising networks within the Omnicom
group. It is positioned as an alternative agency brand, with a reputation for quirky or "disruptive" work. It is best
known for its work for keystone clients such as Nissan, Absolut and especially Apple, for whom it has created a series of iconic marketing campaigns stretching back almost 30 years. First established in France in 1970, and acquired by
Omnicom two decades later, the agency expanded rapidly during the 1990s to become a worthy partner to BBDO
and DDB. Two key developments in the growth of TBWA were its merger with US agency Chiat Day in
1995 and with Anglo-French network GGT BDDP three years later.
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Subscribers may access the following website links:
TBWA Worldwide website
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