Adbrands Weekly Update 25th Jul 2013: M&C Saatchi lost the David Jones department stores account in Australia to Whybin TBWA
Adbrands Weekly Update 20th Jun 2013: The Cannes Lions Grand Prix for Press went to TBWA Media Arts for its print campaign promoting magazines on the iPad Mini. The ads compared the real covers of five top US magazines
with their digital editions as displayed on the Mini. Magazines featured included Time, Wired and The New Yorker.
Adbrands Weekly Update 13th Jun 2013:
TBWA UK president Lindsey Evans resigned after just eight months in that role in
order to return to Australia for family reasons. Peter Souter remains CEO of the agency, and a successor to Evans will be appointed in due course.
Adbrands Weekly Update 16th May 2013: Ads of the Week: "Bust You Out". Surprisingly often, advertising walks the tightrope between good taste and bad taste. Poking fun at people is one of the most common sources of humour, so it can often contribute to memorably entertaining
commercials. Sometimes, that humour cases offence. Unfortunately, one of the best ads we saw this week has fallen victim to the political correctness police and been withdrawn. TBWA South Africa's campaign for Uni-ball Pens attempted to demonstrate how much more impact a handwritten letter has by
depicting a series of situations in which computer-typed letters are read out in a voice associated with the font used. All three spots appear to have been withdrawn, including our favourite, 'Bust You Out', in which a burly (black) convict reads a ghetto-slang letter from his homies, who are
promising to spring him from jail. But because it's typed in Edwardian Script it's read out in an absurdly caricatured upper-class English accent. Needless to say, it wasn't the toff's voice which caused offence to some... We can't show you the ad, but you can still see it here on archive site Advertolog or here on Coloribus. But better be quick. Offensive? Not offensive? What do you think?
Adbrands Weekly Update 25th Apr 2013:
The organisers of the Cannes Lions Festival, which kicks off in a couple of months, announced the recipient of the Lion of St Mark creative achievement award for 2013. TBWA creative chief Lee Clow will be this year's honoree, following Dan Wieden in 2012 and first winner John Hegarty in
Adbrands Weekly Update 28th Mar 2013: Ads of the Week: "Fixation".
Here's another great piece of work for Gatorade by TBWA Chiat Day in Los Angeles. We expressed concerns a few weeks ago that TBWA's creative rep was becoming overly reliant on the Apple account, and that other work wasn't up to standard. We take
it back. Recent work for Gatorade has been very strong and totally compensates for the lacklustre What's G stuff last year. This new spot featuring Kevin Durant and Dwayne Wade is not just cleverly constructed but also exciting and feels totally honest. It's a perfect lesson in how to use sports stars in advertising - doing what they do best,
not selling a product.
Adbrands Weekly Update 14th Feb 2013: TBWA London scored a much-needed win in the form of Lidl supermarkets.
Adbrands Weekly Update 31st Jan 2013: TBWA won pan-regional responsibility in Latin America for McDonald's Happy Meal marketing, which it already handles across Europe. The work will be led from TBWA's Paris office. Another big win
for TBWA was the relaunch of Nissan's Datsun brand in emerging markets next year.
Adbrands Weekly Update 10th Jan 2013: TBWA acquired Indian digital agency Magnon.
Adbrands Weekly Update 3rd Jan 2013: Ads of the Week: "Dream". We're not entirely sure about TBWA Media Arts' new spot for the iPhone. It's a great ad, but we're concerned about Apple's ballooning ego. Serena and Venus Williams appear merely as part of a throwaway joke that has virtually nothing to do with the message of the commercial.
"Look how amazing we are. We got the most celebrated female tennis players of the modern age to star in our ad and we didn't even have to ask them to endorse the product..." Yet the timing of the ad is quite the opposite of amazing: the switchover into a new year has revealed a crucial bug
in the "Do Not Disturb" feature that is the whole point of the commercial. Because of a software glitch, the feature turns on OK, but won't then turn itself off when it's supposed to. A fix is due for distribution, but not until next week.