Adbrands Weekly Update 6th Feb 2014: Ads Of The Week "1.24.14". Apple is celebrating the 30th anniversary of the launch of the Macintosh computer, and there was widespread speculation that it would run an ad in last weekend's Super Bowl to mark the occasion. Famously, the iconic debut ad for the Macintosh from director Ridley Scott appeared just once on
TV, during the 1984 game. However, it was not to be. Instead, the new ad has made its debut online. As usual it's from TBWA Media Arts Lab, and it's a bold concept. The agency commissioned filmmakers around the world to capture vignettes of that anniversary - 24th January 2014 - to show how
Apple's technology has become a part of everyday life. The result is typically self-regarding, as you'd expect for Apple, but indisputably impressive. See our Facebook page for an interesting Behind The Scenes film.
Adbrands Weekly Update 19th Dec 2013:
Ads of the Week: "Misunderstood". Just in time for Christmas comes this charming seasonal spot from TBWA Media Arts for Apple, certain to warm your heart
and bring a sentimental lump to your throat as the family prepares to gather for Christmas. TBWA has occasionally appeared to be treading water on the Apple account since the end of Mac vs PC, but recent spots have demonstrated a renewed ability to tap into deeper and more creative resources, while
also shaking off a little of that Apple smugness. This one probably gets our nod for Apple's best ad of the past three or four years.
Adbrands Weekly Update 25th Jul 2013: M&C Saatchi lost the David Jones department stores account in Australia to Whybin TBWA
Adbrands Weekly Update 20th Jun 2013: The Cannes Lions Grand Prix for Press went to TBWA Media Arts for its print campaign promoting magazines on the iPad Mini. The ads compared the real covers of five top US magazines
with their digital editions as displayed on the Mini. Magazines featured included Time, Wired and The New Yorker.
Adbrands Weekly Update 13th Jun 2013:
TBWA UK president Lindsey Evans resigned after just eight months in that role in
order to return to Australia for family reasons. Peter Souter remains CEO of the agency, and a successor to Evans will be appointed in due course.
Adbrands Weekly Update 16th May 2013: Ads of the Week: "Bust You Out". Surprisingly often, advertising walks the tightrope between good taste and bad taste. Poking fun at people is one of the most common sources of humour, so it can often contribute to memorably entertaining
commercials. Sometimes, that humour cases offence. Unfortunately, one of the best ads we saw this week has fallen victim to the political correctness police and been withdrawn. TBWA South Africa's campaign for Uni-ball Pens attempted to demonstrate how much more impact a handwritten letter has by
depicting a series of situations in which computer-typed letters are read out in a voice associated with the font used. All three spots appear to have been withdrawn, including our favourite, 'Bust You Out', in which a burly (black) convict reads a ghetto-slang letter from his homies, who are
promising to spring him from jail. But because it's typed in Edwardian Script it's read out in an absurdly caricatured upper-class English accent. Needless to say, it wasn't the toff's voice which caused offence to some... We can't show you the ad, but you can still see it here on archive site Advertolog or here on Coloribus. But better be quick. Offensive? Not offensive? What do you think?
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Adbrands Weekly Update 25th Apr 2013:
The organisers of the Cannes Lions Festival, which kicks off in a couple of months, announced the recipient of the Lion of St Mark creative achievement award for 2013. TBWA creative chief Lee Clow will be this year's honoree, following Dan Wieden in 2012 and first winner John Hegarty in
Adbrands Weekly Update 14th Feb 2013: TBWA London scored a much-needed win in the form of Lidl supermarkets.
Adbrands Weekly Update 31st Jan 2013: TBWA won pan-regional responsibility in Latin America for McDonald's Happy Meal marketing, which it already handles across Europe. The work will be led from TBWA's Paris office. Another big win
for TBWA was the relaunch of Nissan's Datsun brand in emerging markets next year.