Tiffany & Co (US)
Tiffany & Co is the world's most celebrated jeweller, with an unrivalled reputation for sophisticated luxury. Already a well-established haunt for wealthy New Yorkers by the 1950s, the store was launched to a wider market by the book and especially the subsequent film, Breakfast At Tiffany's. But unlike some luxury brands, which have lost a little sparkle in recent years following their adoption by aspirational or newly wealthy buyers, Tiffany's remains resolutely upscale and as a result coasted almost unaffected through the economic downturn of the early 2000s. The recession of 2008/09 proved a little more challenging, but the company has bounced back comparatively well since 2010.
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 27th Feb 2014: Celebrated jeweller Tiffany & Co appointed Ogilvy & Mather to handle global creative following a review, with the account split between the New York and Paris offices.
Adbrands Weekly Update 31st Dec 2013: Jeweller Tiffany & Co lost a long-running dispute with watchmaker Swatch over their failed joint venture to produce Tiffany-branded timepieces. The US company terminated what was originally intended to be a 20-year arrangement after just four years in 2011, prompting a lawsuit from Swatch. An arbitration court ruled that Swatch is owed $500m in damages and lost earnings.
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Tiffany & Co website
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