Time Warner (US)

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Time Warner surrendered its role as the world's biggest media group during 2009, spinning off two of what it had come to consider as non-core properties in order to refocus as a content business. The first to go was Time Warner Cable, demerged as an independent business in 2009 although it retained the company name for another six years. Far more significant in many ways was the year-end demerger of AOL. That company had joined the group in 2000, in a deal which came to symbolize the madness of the dotcom era. Back then, friends and enemies alike promised that the deal would have a far-reaching effect on the way consumers accessed news, music and filmed entertainment. Within two years, the real question was whether the deal was even worth doing. The combined giant failed spectacularly to live up to all the rhetoric, and in early 2003 AOL Time Warner recorded the biggest loss in US history, almost $100bn, when it wrote off the value of its over-inflated assets, primarily America Online itself. AOL's contribution to the group continued to steadily decline, and Time Warner finally spun off the business in 2009 as a separate company. Magazine publisher Time Inc also left the group in 2014, spun off as a separate public company. Instead, the slimmed-down former giant now focuses its attention solely on the the Turner and HBO cable networks and movie studio Warner Bros. In Oct 2016, Time Warner accepted an offer to be acquired for $85bn by AT&T. The deal is subject to what is likely to be considerable regulatory scrutiny.

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Adbrands Weekly Update 27th Oct 2016: In a bold and breathtaking move that would unite two giants in communications and media, US telecoms titan AT&T has agreed to acquire Time Warner for $85.4bn. If completed, the deal would totally reshape the US media landscape, combining AT&T's market-leading pay-TV platform DirecTV - acquired last year - and its extensive broadband network with prestigious media assets including Warner Bros, CNN, Turner Cable and HBO. It will also underpin AT&T's newly announced streaming video service DirecTV Now, confirmed for launch next month, offering 100 channels for $35 per month. The profile of the merged group would be similar to the equally vast Comcast entity, which straddles content creation (NBCUniversal) and delivery systems (Xfinity cable). The agreement is being regarded as a triumph for Time Warner CEO Jeff Bewkes, who had previously turned down a less valuable merger offer from rival 21st Century Fox. Under the AT&T arrangement, Time Warner executives would retain oversight of the group's content units, whereas with Fox they would almost certainly have ceded control to a Murdoch-led team. However, completion of the deal is by no means certain. A succession of politicians, industry groups, and media and telecoms rivals have stepped up to voice their concerns with the merger. Regulatory approval - if it is forthcoming - is sure to be accompanied by multiple enforceable conditions. Nor was the initial reaction from investors positive, with the would-be partners suffering some erosion of their share price. Both AT&T and Verizon have been pushing aggressively into media to offset the sudden slowdown in the saturated mobile market. While Verizon has focused its attention on online news and entertainment through acquisitions like AOL and Yahoo, AT&T has set its sights on traditional media channels.

Adbrands Weekly Update 22nd Sep 2016: Yet again, Time Warner's HBO dominated the 2016 Emmy Awards, collecting Best Drama for Game Of Thrones (again!) and Best Comedy for Veep (again!). Game of Thrones took no less than 12 awards overall (including technical categories) making it the most awarded fictional show of all time, with 38 Emmy awards over six seasons. (The previous incumbent of that honour was NBC's Frasier, which collected 37 awards between 1993 and 2004. Comedy sketch show Saturday Night Live retains the prize for overall top winner with 45 awards since its inception). Veep's Julia Louis-Dreyfus was Best Comedy Actress for the 5th consecutive year, while Amazon scored another important win in the form of Transparent's Jeffrey Tambor, Best Comedy Actor for the 2nd consecutive year. The big change this year was a triumphant evening for Fox's FX Network, a comparative stranger to the Emmy stage. It took home six big trophies in the Limited Series category for The People vs OJ Simpson, including Best Mini-Series, Best Actor and Best Actress, Writing and Directing.

Adbrands Weekly Update 11th Aug 2016: Time Warner agreed to line up with Disney, Fox and Comcast as joint owner of US streaming media service Hulu. It has acquired a 10% stake in the business for $583m, and will offer its TNT, TBS, CNN and its other cable channels live and on-demand on Hulu from next year. Talks are also underway to offer HBO content on Hulu, though no deal has yet been reached. Hulu plans to drop its free catch-up service over the coming months and will offer only the $7.99 per month on-demand offer. A new $40 per month virtual-cable service will launch in 2017. Fox, Disney and Comcast each have 30% of Hulu's equity, though the latter's stake has no voting rights to avoid a conflict of interest with its Xfinity cable offering.

Adbrands Weekly Update 19th Nov 2015: The three media giants who control streaming service Hulu - Disney, Fox and Comcast - are in talks to recruit Time Warner as an equal fourth partner. Warner's television studio is one of the biggest creators of broadcast content in the US, and stronger ties to that business would strengthen Hulu in its attempt to fight off competition from Netflix and others. Time Warner also owns HBO, whose own over-the-top platform is another rival for the Hulu audience. The goal is to release hit shows to Hulu on an exclusive basis, before they are made available to other services. Hulu has already enjoyed considerable success with first rights to Fox's hit series Empire.

Adbrands Weekly Update 24th Sep 2015: Pay-TV network HBO notched up another spectacular performance at the Primetime Emmy Awards, with 14 prizes. Including an additional 29 Creative Emmys its total haul was an unprecedented 43 awards. Game Of Thrones alone won four Primetime trophies, with solid support from Veep and Olive Kitteridge. Among other winners, AMC's Mad Men's John Hamm finally collected the Best Actor in Drama award after seven previous unsuccessful nominations. Viola Davis was the first African American woman to take the award for Best Actress in Drama, for CBS show How To Get Away With Murder. Amazon's Transparent picked up two more awards, including Best Comedy Actor for star Jeffrey Tambor. Netflix collected only one for Orange Is The New Black. See the complete winners list here.


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Free for all users | see full profile for current activities: [See Warner Bros profile for the history of Time and Warner separately] The creation of AOL Time Warner was first made public in January 2000, when AOL announced it would acquire media giant Time Warner for what was then $190bn in stock. The deal created a business with a market value, also in 2000 prices, of over $350bn. (By early 2003, the group's value had plummeted to around one-sixth of that sum). Much coverage was given to the apparent implications of such a mammoth deal, combining the world's biggest online service with its biggest media company and America's leading cable operator. The deal, said commentators, would have a far-reaching effect on the way in which consumers accessed news, music and filmed entertainment. Equally undoubted was the fact that it would probably take longer than both sides would like to get these new delivery systems into play. However the scale of those problems only became apparent very much later.

In the meantime, the announcement of the deal raised a storm of protest from other internet service providers and media groups, who claimed the merger would create a virtual monopoly. Despite the best efforts of several companies, not least Disney, to derail the merger, the business was cleared to proceed in December 2000. AOL's founder Steve Case became chairman of the merged AOL Time Warner. Time Warner boss Gerry Levin became CEO, with Richard Parsons and Robert Pittman respectively taking the roles of COO for the Time Warner and AOL businesses. AOL Time Warner officially began trading in January 2001.

Almost immediately, problems began to emerge. The group had set itself an ambitious target of increasing combined revenues in its first year from $36bn to $40bn. However this was hampered by an economic downturn in the internet and media sectors. In the end the group's revenues fell short at $38bn. Meanwhile, it appears that the relationship between Case and Levin began to fray as the duo argued over the level of spending on convergence between online and offline media. At the same time, AOL's reputation was severely dented by a series of horrendous financial developments. First, in accordance with a deal struck at the height of the internet boom, the group was obliged to pay more than three times market value to buy back the shares in AOL Europe controlled by former partner Bertelsmann. AOL Time Warner's shareholders were even more dismayed by the $600m loss reported by AOL Europe for the year. Meanwhile internet advertising revenues were plummeting and subscriber growth was slowing at an alarming speed. Writing off value related to the online business caused AOL Time Warner to report a staggering $54bn loss for just the first quarter of 2002, then the biggest ever corporate deficit.

With problems at AOL growing, the group's share price plummeted. By July 2002, the stock was down almost 80% from where it stood when the merger was announced. Amid increasing resentment from former Time Warner managers at the apparent damage done to their businesses, Gerry Levin stepped down as CEO in favour of Richard Parsons, who announced a complete management reshuffle later that year. This led to Time Warner executives taking all the group's senior positions except that of chairman Steve Case. Despite negative comment from analysts, Parsons continued to argue that the merger could be made to work, and denied the benefits of a demerger. Later that year, however, the group was forced to declare that it had discovered accounting regularities at AOL. After further investigation it was revealed that AOL had overstated both its revenues and profits by $200m and $100m respectively in the period since late 2000. More problems emerged when the group was sued by one of America's largest pension funds. The lawsuit alleged that AOL employees had contributed to a $193m accounting fraud by online real estate company Homestore.com by participating in bogus advertising scams designed to inflate the dot.com's revenues. In a bid finally to draw a line under the financial bad news, Richard Parsons, pushed through a further mammoth charge for goodwill write-offs, and announced a through-the-line review of the America Online unit. In the meantime the SEC mounted a full investigation into the group's accounting policies. 

A series of huge write-offs of goodwill relating to acquisitions during the course of 2002 were capped by a final charge of $45bn. As a result AOL Time Warner reported a full-year loss of $99bn, an almost inconceivable sum in eroded value. Yet this staggering loss, largely an accounting adjustment, masked what had otherwise been a generally satisfactory year for the group's main media divisions.

With virtually all of the group's senior management positions now occupied by former Time Warner staffers, Steve Case was the last remaining AOL team member in a position of power. He avoided an initial call to oust him at a shareholders' meeting in September 2002, but finally succumbed to pressure in May 2003, although he remained a director of the group until November 2005. Ted Turner, formerly the group's vice chairman and its single largest shareholder, as well as an outspoken critic of the AOL business unit, also resigned in early 2003.

Following Steve Case's departure, AOL Time Warner called a truce in the long-running legal skirmish between AOL and Microsoft. This related to the so-called browser wars of the 1990s, in which the Netscape browser later acquired by AOL was steadily crushed by Microsoft's Internet Explorer. Just a year earlier, the group had reheated its complaint by seeking damages from Microsoft. In June 2003, the software company conceded a payment of $750m and the two sides agreed to abandon their differences and instead work together to broaden access to digital content online. In September 2003, seeking to deflect some of the negative media attention focused on the group as a result of AOL, the board approved a suggestion to drop the AOL tag from the group name, once again becoming Time Warner.

Soon afterwards the group agreed a deal to sell its Warner Music division to a consortium of investors headed by former Seagram boss Edgar Bronfman Jr. It finally closed the various SEC investigations into accounting procedures at AOL in December 2004 by agreeing to make a total settlement payment of $510m. In August 2005, it also settled shareholder lawsuits over the AOL-Time Warner merger, and the subsequent erosion of the group's share price, with a massive $2.4bn payout. This wasn't enough for corporate raider Carl Icahn, who has built a long and profitable career out of carving up unwieldy conglomerates. He subsequently launched a campaign to push the group towards a full break-up. Icahn launched an bitter attack via the media on Richard Parsons' management record and argued that Time Warner should be split into four separate businesses of Time Warner Cable, Time Warner Entertainment, Time and AOL. Former AOL boss, Steve Case, arguably the main architect of the merger which has inspired Time Warner's troubles, also emerged from the shadows to add his voice to the mix. He claimed to have proposed a break-up of the group in summer 2005, but the plan was turned down by the board. After several months of bitter opposition to Time Warner's management, Icahn abruptly dropped his suit in February 2006 when he found he was unable to raise enough support to depose the current board. See full profile for current activities


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