Time
Warner (US)
Time Warner
is the world's biggest media group, with a broad range of interests including
the Warner
Bros filmed entertainment stable, the Turner
and HBO cable networks, the Time
Warner Cable system, #1 magazine publisher Time
Inc, and of course AOL, one of the world's
leading online businesses. That company joined the group in
2000, in a deal which came to symbolize the madness of the dotcom era. The
internet company was able to use its over-inflated share price to acquire what
was already the #1 media group. Friends and enemies
alike promised that the deal would have a far-reaching effect on the way consumers access
news, music and filmed entertainment. But within two years, the real question
was
whether the deal was even worth doing in the first place. The combined giant
failed spectacularly to live up
to all the rhetoric, and many critics began to argue that a break-up
would be more beneficial. In early 2003 AOL Time Warner recorded the biggest loss in US history,
almost $100bn, when it wrote off the value of its over-inflated assets, primarily
America Online itself. Advertising Age estimated global measured advertising expenditure of
$2.1bn in 2006, making Time Warner the world's #7 advertiser. Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Time Warner? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Media Sector Index for competitive companies
Subscribers may access the following website links:
Time Warner
website
| Warner
Bros Entertainment |
Time
Warner Cable |
| Turner
/ HBO |
America Online |
| Time
Inc Publishing |
Click HERE to subscribe to Adbrands.net and access the profile and website links
