Ad Expenditure: US$176.99bn 2015 GroupM Forecast This Year Next Year Dec 2014

The US Top 100 Advertisers in 2013 by expenditure

Procter & Gamble Bank Of America Nestle Kellogg's Reckitt Benckiser
AT&T Anheuser-Busch InBev JC Penney Time Warner Cable AstraZeneca
General Motors Sprint Eli Lilly Hershey's Sanofi
Comcast Berkshire Hathaway General Mills Bayer Gap Inc
Ford Amazon MillerCoors Best Buy University of Phoenix / Apollo Group
Verizon McDonald's AllState Insurance Expedia eBay
L'Oreal Sears Yum Brands Sony Visa
American Express Unilever Diageo Wells Fargo Hyundai Motors
Toyota Capital One US Government AbbVie Dish Network
Fiat Chrysler Google Viacom Progressive Insurance IBM
Walt Disney Nissan Volkswagen Group Kia Motors Bristol-Myers Squibb
JP Morgan Chase 21st Century Fox StateFarm Insurance Kroger Company Dr Pepper Snapple Group
Johnson & Johnson PepsiCo Lowe's Subway / Doctor's Associates Colgate-Palmolive
Walmart Kohl's Citigroup IAC InterActive Corp ConAgra Foods
Microsoft Nike Home Depot Coca-Cola Company Mattel
Samsung T-Mobile USA Mars DirecTV Darden Restaurants
Target Honda Apple Daimler ( Mercedes-Benz ) L Brands / Victoria's Secret
Time Warner Merck & Co Discover Financial Services Fry's Electronics Kimberly-Clark
Macy's LVMH Kraft Foods Walgreen Company Clorox Company
Pfizer Estee Lauder GlaxoSmithKline Cox Enterprises CBS Corp

Source: Kantar (in Advertising Age)

The "Most Trusted" Brands in 2012

Airline   Continental Digital Camera   Canon
Athletic Footwear   Asics Major Sports League   Major League Baseball
Automobile   Hyundai Pet food   Purina
Bank   JP Morgan Chase Mutual Fund   Vanguard
Beer   Coors / Sam Adams Office Copier   Konica Minolta / Canon
Car Insurance   Allstate  Online Retailer   Amazon
Cellphone   Samsung Pain Reliever   Advil
Coffee   Dunkin' Donuts Online Travel   Expedia
Computer   Apple Parcel Delivery   UPS
Cosmetics   Maybelline / Mary Kay Pizza   Domino's / Papa John's
Credit Card   Discover Quick Serve Food   McDonalds / Subway
Blu-Ray Player   Samsung Discount Retail Store   Walmart
Gasoline   Shell Toothpaste   Colgate
Flat screen TV   Samsung Search Engine   Google
Insurance Company   Aetna Soft Drink   Coca-Cola
Laundry Detergent   Tide Wireless Service   AT&T

Source: Brand Keys Customer Loyalty Leaders

_Other US Companies profiled on
ABC Fox Philip Morris Hasbro
AIG Hewlett-Packard Fortune Brands HJ Heinz
EA Guess Inc Fidelity CVS Caremark
AOL Hanes Brands Bacardi Kodak
Avis Budget Group CenturyLink Boeing Levis Strauss & Co
Avon Intel Brown Forman Motorola
Calvin Klein Jones Apparel Yahoo Ocean Spray
Church & Dwight Liz Claiborne Warner Music Polo Ralph Lauren
Cisco Systems Merrill Lynch Lion's Gate Starbucks
Constellation Brands Monster Staples Supervalu
Wendy's Revlon Dunkin Brands Tiffany
Domino's Pizza Reynolds American Vonage Holdings UPS
Arby's Sara Lee Fritolay VF Corporation
Xerox Corp Harley Davidson Georgia Pacific Burger King
Coty General Electric Accenture Bacardi
United Airlines Tommy Hilfiger Goldman Sachs Albertsons Companies
SC Johnson Charles Schwab E*Trade Alberto Culver
Dick's Sporting Goods Campbell Soup Dell

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