Ad Expenditure: US$156.47bn 2013 GroupM Forecast This Year Next Year December 2012

The US Top 100 Advertisers in 2012 by expenditure

Procter & Gamble Capital One Progressive Insurance eBay
General Motors Honda Motor Co Diageo DirecTV
Comcast Google Lowe's Sanofi
AT&T 21st Century Fox Allstate Gap Inc
Verizon Communications Kohl's Corp State Farm Fry's
Ford Motor Company T-Mobile Sony Corporation AbbVie
L'Oreal Amazon Home Depot Expedia
JP Morgan Chase Microsoft Best Buy Co Visa
American Express Nissan Motor Glaxo SmithKline Reckitt Benckiser
Toyota PepsiCo Apple Hyundai Motors
Chrysler (Fiat) Nike Kellogg Co Daimler
Walt Disney Co Merck & Co Kraft Foods Bristol-Myers Squibb
Walmart Stores General Mills Time Warner Cable Dish Network
Time Warner LVMH Mars Inc IBM
Target Corp JC Penney Kia Motors Campbell Soup
Johnson & Johnson Citigroup University of Phoenix Dr Pepper Snapple
Pfizer Eli Lilly  Coca-Cola Company Safeway
Bank of America Estee Lauder Discover Financial Lion's Gate
Macy's Yum Brands Bayer Limited Brands
Berkshire Hathaway SABMiller / MillerCoors Wells Fargo Dell
Anheuser-Busch InBev Samsung Kroger Hewlett-Packard
Sears Holdings Viacom IAC Kimberly-Clark
McDonalds Nestle Doctor's Associates Mattel
Sprint Nextel Volkswagen Hershey CVS/Caremark
Unilever US Government Walgreen Coty

Source: Kantar (in Advertising Age)

The "Most Trusted" Brands in 2012

Airline   Continental Digital Camera   Canon
Athletic Footwear   Asics Major Sports League   Major League Baseball
Automobile   Hyundai Pet food   Purina
Bank   JP Morgan Chase Mutual Fund   Vanguard
Beer   Coors / Sam Adams Office Copier   Konica Minolta / Canon
Car Insurance   Allstate  Online Retailer   Amazon
Cellphone   Samsung Pain Reliever   Advil
Coffee   Dunkin' Donuts Online Travel   Expedia
Computer   Apple Parcel Delivery   UPS
Cosmetics   Maybelline / Mary Kay Pizza   Domino's / Papa John's
Credit Card   Discover Quick Serve Food   McDonalds / Subway
Blu-Ray Player   Samsung Discount Retail Store   Walmart
Gasoline   Shell Toothpaste   Colgate
Flat screen TV   Samsung Search Engine   Google
Insurance Company   Aetna Soft Drink   Coca-Cola
Laundry Detergent   Tide Wireless Service   AT&T

Source: Brand Keys Customer Loyalty Leaders

_Other US Companies profiled on
ABC Fox Philip Morris Hasbro
AIG Colgate-Palmolive Fortune Brands HJ Heinz
Alberto Culver Guess Inc Fidelity CVS Caremark
AOL Hanes Brands Bacardi Kodak
Avis Budget Group CenturyLink Boeing Levis Strauss & Co
Avon Intel Brown Forman Motorola
Calvin Klein Jones Apparel Yahoo Ocean Spray
Church & Dwight Liz Claiborne Warner Music Polo Ralph Lauren
Cisco Systems Merrill Lynch CBS Corp Starbucks
Constellation Brands Monster Staples Supervalu
Wendy's Revlon Dunkin Brands Tiffany
Domino's Pizza Reynolds American Vonage Holdings UPS
Arby's Sara Lee Fritolay VF Corporation
Xerox Corp Harley Davidson Georgia Pacific Burger King
ConAgra General Electric Accenture Bacardi
United Airlines Tommy Hilfiger Goldman Sachs Fry's Electronics
SC Johnson      

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