Ad Expenditure: US$161.63bn 2014 GroupM Forecast This Year Next Year July 2014


The US Top 100 Advertisers in 2013 by expenditure

Procter & Gamble McDonalds Volkswagen DirecTV
AT&T Sears Holdings State Farm Daimler
General Motors Unilever Lowe's Fry's
Comcast Capital One Citigroup Walgreen
Ford Motor Company Google Home Depot Cox Enterprises
Verizon Communications Nissan Motor Mars Inc Reckitt Benckiser
L'Oreal 21st Century Fox Apple AstraZeneca
American Express PepsiCo Discover Financial Sanofi
Toyota Kohl's Corp Kraft Foods Gap Inc
FiatChrysler Nike Glaxo SmithKline University of Phoenix
Walt Disney Co T-Mobile Kellogg Co eBay
JP Morgan Chase Honda Motor Co Time Warner Cable Visa
Johnson & Johnson Merck & Co Hershey Hyundai Motors
Walmart Stores LVMH Bayer Dish Network
Microsoft Estee Lauder Best Buy Co IBM
Samsung Nestle Expedia Bristol-Myers Squibb
Target Corp JC Penney Sony Corporation Dr Pepper Snapple
Time Warner Eli Lilly  Wells Fargo Colgate-Palmolive
Macy's General Mills AbbVie ConAgra
Pfizer MillerCoors Progressive Insurance Mattel
Bank of America Allstate Kia Motors Darden
Anheuser-Busch InBev Yum Brands Kroger L Brands
Sprint Diageo Doctor's Associates Kimberly-Clark
Berkshire Hathaway US Government IAC Clorox Corp
Amazon Viacom Coca-Cola Company CBS Corp

Source: Kantar (in Advertising Age)

The "Most Trusted" Brands in 2012

Airline   Continental Digital Camera   Canon
Athletic Footwear   Asics Major Sports League   Major League Baseball
Automobile   Hyundai Pet food   Purina
Bank   JP Morgan Chase Mutual Fund   Vanguard
Beer   Coors / Sam Adams Office Copier   Konica Minolta / Canon
Car Insurance   Allstate  Online Retailer   Amazon
Cellphone   Samsung Pain Reliever   Advil
Coffee   Dunkin' Donuts Online Travel   Expedia
Computer   Apple Parcel Delivery   UPS
Cosmetics   Maybelline / Mary Kay Pizza   Domino's / Papa John's
Credit Card   Discover Quick Serve Food   McDonalds / Subway
Blu-Ray Player   Samsung Discount Retail Store   Walmart
Gasoline   Shell Toothpaste   Colgate
Flat screen TV   Samsung Search Engine   Google
Insurance Company   Aetna Soft Drink   Coca-Cola
Laundry Detergent   Tide Wireless Service   AT&T

Source: Brand Keys Customer Loyalty Leaders

_Other US Companies profiled on Adbrands.net
ABC Fox Philip Morris Hasbro
AIG Hewlett-Packard Fortune Brands HJ Heinz
EA Guess Inc Fidelity CVS Caremark
AOL Hanes Brands Bacardi Kodak
Avis Budget Group CenturyLink Boeing Levis Strauss & Co
Avon Intel Brown Forman Motorola
Calvin Klein Jones Apparel Yahoo Ocean Spray
Church & Dwight Liz Claiborne Warner Music Polo Ralph Lauren
Cisco Systems Merrill Lynch Lion's Gate Starbucks
Constellation Brands Monster Staples Supervalu
Wendy's Revlon Dunkin Brands Tiffany
Domino's Pizza Reynolds American Vonage Holdings UPS
Arby's Sara Lee Fritolay VF Corporation
Xerox Corp Harley Davidson Georgia Pacific Burger King
Coty General Electric Accenture Bacardi
United Airlines Tommy Hilfiger Goldman Sachs Safeway
SC Johnson Charles Schwab E*Trade Alberto Culver
Dick's Sporting Goods Campbell Soup Dell

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