Tracy Locke Partnership (US)

Tracy Locke is a well-established US-based marketing services agency, with particular strengths in promotional and shopper marketing. It is owned by Omnicom and aligned primarily with the DDB network. The business was founded in 1913 by Shelly Tracy and Raymond Locke as an advertising agency and is credited with creating the name "7-Eleven" for that convenience store chain - still a client - and invented the concept of "slacks" of Haggar. Beth Ann Kaminkow succeeded Ron Askew as CEO in 2011. Advertising Age estimated US revenues of $102m in 2012. Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 21st May 2013

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