Tylenol: Brand Profile (US)

Tylenol is America's favourite analgesic, and the country's #1 over-the-counter medicine. It is marketed by McNeil Consumer Products, the OTC pharmaceutical subsidiary of Johnson & Johnson. Despite two crisis periods in the 1980s when the product was deliberately contaminated by an unknown perpetrator with cyanide, causing several deaths, Tylenol has remained America's best-selling painkiller for more than 25 years. Its reputation as America's safest painkiller had been greatly enhanced by increased concerns of health risks or overdosing from the active ingredient in other analgesic brands. McNeil has added to that popularity with a steady barrage of publicity as well as numerous different product variants and formulations.

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The Adbrands Profile of Tylenol summarises the brand's history and current operations. Subscribers may access the following website links:

Tylenol website

Johnson & Johnson

Tylenol (China)	Tylenol (Korea)
Tylenol (Japan)	Tylenol (Brazil)
Tylenol (Canada)	Tylenol (Brazil)

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