Adbrands Weekly Update 22nd Dec 2016: Unilever added to its fast-growing portfolio of premium beauty products with the acquisition of Living Proof, the haircare brand part-owned and promoted by actress Jennifer Aniston. No terms were disclosed, though it was reported that Aniston has now ended her relationship with the brand. Living Proof joins Kate Somerville, Dermalogica, Murad and REN in Unilever's prestige collection. Its HPC division has had a busy year this year: other acquisitions have included Seventh Generation and Dollar Shave Club.
Adbrands Weekly Update 22nd Sep 2016: Unilever announced the acquisition of green cleaning goods company Seventh Generation for an undisclosed sum. Fortune magazine, quoting an insider source, estimated a price tag of between $600m and $700m, roughly three times Seventh Gen's annual sales. The company makes a wide range of environmentally friendly household and personal care products including laundry and dish detergents, diapers and fem care products, surface cleaners and trash bags. Earlier in the week, Unilever had been reported to be in talks to acquire Honest Co, a larger green manufacturer which sells a similar range of products, for a rumoured $1bn. It's not clear whether talks with Honest, co-founded by actress Jessica Alba, have ended, but it's possible that Unilever decided to go with the smaller of two potential deals in the same segment.
Adbrands Weekly Update 21st Jul 2016: Unilever is to expand its male grooming portfolio, and also open a new battle front with P&G, with the purchase of Dollar Shaving Club for a reported $1bn. California-based DSC shook up the wetshave market with the launch of cheap razor blades ordered online and delivered direct to the customer on subscription. It claimed a 16% share of the US blades market last year, to around 65% for P&G's Gillette. The business has also expanded aggressively into men's personal care, launching Wanderer personal wash products, Big Cloud skin care and the Boogies hair styling range. The club now has 3.2m members, with current year revenues expected to top $200m. DSC will continue to operate as a separate standalone unit within Unilever, under the command of founder & CEO Michael Dubin. It is Unilever's first step into the razor market, building on its already commanding presence in male grooming through Axe/Lynx and Dove Men+Care. First item on DSC's new agenda will be international expansion. So far it operates only in the US, Canada and Australia.
Adbrands Weekly Update 9th July 2015: Unilever added another brand to its prestige skincare portfolio, snapping up high-end clinical range Murad for an undisclosed sum. The range is sold mainly through spas and other professional outlets, but also has limited distribution through upscale department stores and specialist retailers. "As an expert 'Doctor brand', Murad offers products in a differentiated clinical and holistic well-being segment," said Unilever CEO Paul Polman. "It has a loyal following that gives it excellent potential for expansion, and wonderfully complements the [other] brands recently acquired [by Unilever]." These include Dermalogica, REN and Kate Somerville.
Adbrands Weekly Update 25th Jun 2015: The latest addition to Unilever's growing prestige skincare portfolio is Los Angeles-based professional brand Dermalogica. The packaged goods giant has acquired a majority stake for an undisclosed sum. The founders, husband and wife team Raymond and Jane Wurwand retained a minority
holding. Terms were undisclosed, but estimates put Dermalogica's valuation at up to $1bn. The brand is the #1 skincare product in spas and salons, with wholesale sales of $240m last year.