UM (Universal McCann)

Universal McCann - now generally known as UM - is a global media planning and buying network often aligned with McCann Erickson, and reporting as part of Interpublic's Mediabrands umbrella. It was named Media Agency of the Year by both the leading US trade papers in early 2003, but subsequently suffered a string of account losses which severely dented its reputation. Parent group Interpublic initiated an an overhaul of the management team in 2005 in a bid to halt the leakage of further major clients. That process was finally completed in 2008 and the following year witnessed a string of account gains in Universal McCann's home market, enough to earn it the accolade as US Media Agency of the Year once again for 2009 from Adweek and as Comeback Agency of the Year from AdAge. At an international level, the turnaround has been harder to deliver but there have been sure signs of progress. For 2011, the agency ranked #8 in the global rankings with billings estimated by Recma at $17.1bn.

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The Adbrands Company Profile of Universal McCann summarises the agency's history and current operations and contains the following links.

UM website

IPG Mediabrands

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