Universal McCann

Universal McCann is the global media specialist division of McCann Erickson. It was named Media Agency of the Year by both the leading US trade papers in early 2003, but subsequently suffered a string of account losses which severely dented its reputation. Parent group Interpublic initiated an an overhaul of the management team in 2005 in a bid to halt the leakage of further major clients. A complete turnaround, however, has been slow to arrive. It slumped to 9th place in the global rankings for 2006 with billings estimated by RECMA at $14.2bn. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Universal McCann summarises the agency's history and current operations and contains the following links.

Universal McCann website

McCann Erickson

Universal McCann (Germany)	Universal McCann Australia
Universal McCann UK	Universal McCann Poland
Universal McCann The Netherlands	Universal McCann (Italy)
Universal McCann Spain	Initiative Universal Nordic

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