Universal McCann



Universal
McCann is the global media specialist division of McCann
Erickson. It was named
Media Agency of the Year by both the leading US trade papers in early 2003,
but subsequently suffered a string of account losses which
severely dented its reputation. Parent group Interpublic initiated an an
overhaul of the management team in 2005 in a bid to halt the leakage of further
major clients. A complete turnaround, however, has been slow to arrive. It
slumped to 9th place in the global rankings for 2006 with billings
estimated by RECMA at $14.2bn. Click
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The Adbrands Company Profile of Universal McCann summarises the agency's history and current
operations and contains the following links.
Universal McCann website

McCann
Erickson

Universal McCann (Germany) |
Universal McCann Australia |
Universal McCann UK |
Universal McCann Poland |
Universal McCann The Netherlands |
Universal McCann (Italy) |
Universal McCann Spain |
Initiative Universal Nordic |
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