Universal Music Group (US)


Universal Music Group is the world's biggest music company, formed from the 1998 merger of European giant Polygram with the US-based MCA/Universal portfolio. At the time it was the flagship entertainment arm of Canadian drinks company Seagram. That group was in turn acquired, and the business is now owned by France's Vivendi. Its labels include MCA, Motown, Polydor, Island and Def Jam. Key artists in 2009 and 2010 include Lady Gaga, Black Eyed Peas, Taylor Swift and Justin Bieber, but the group also manages a huge catalogue of other current or past acts. In 2011, Universal made plans to get bigger still, through the acquisition of EMI's recorded music division for $1.9bn.

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Universal Music Group

Decca Verve Music Group
Deutsche Grammophon Mercury Nashville
A&M Records MCA Records
Island Mercury Records
Def Jam Motor Music
Geffen Universal Music Enterprises
Interscope UM3
Universal Latina UTV Records
Hip-O Records Universal Music Publishing Group
Britannia Music Motown Records
Polydor Dreamworks

Vivendi

Universal Music Group worldwide

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