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Verizon Communications is one of the two leading national US telecoms businesses (alongside arch-rival AT&T). It
was formed in 2000 from the merger of Bell Atlantic and GTE Corporation, and has strengthened its position further with other
acquisitions including long-distance operator MCI in 2006 and regional
mobile service at Alltel at the beginning of 2009. The group offers a full range of communications services. However its most
significant business is Verizon Wireless, a joint venture with UK mobile giant Vodafone. After
five years as America's #1 mobile service by subscribers, Verizon's lead in this fast-consolidating sector was overturned in 2008
by the new AT&T. Verizon regained the top spot just under a year later as a
result of the purchase of Alltel. The group has also pushed aggressively into the broadcast market with a huge investment in
fibre-optic technology, which provides the platform for its FiOS ultra-highspeed broadband and television service.
Which agencies handle advertising for Verizon? Find
out more from the Account Assignments database.
Who competes with Verizon? See Telecoms Index for other companies
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Adbrands profile
Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Verizon Communications website
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Verizon Wireless
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