Victoria's Secret / Limited Brands (US)

It doesn't take genius to understand the appeal of beautiful girls parading in their underwear. But Limited Brands, the company behind Victoria's Secret, has turned lingerie marketing into a fine art, or at the very least into high fashion. It's an approach the group's founder knows well. During the 1980s Les Wexner made The Limited into a fixture in shopping malls across the US with flashy but moderately priced women's fashion for style-conscious shoppers. He built on that success by transforming Victoria's Secret from a tiny mail order firm into a global brand. More recently it has extended its international presence with the purchase of Canadian company La Senza, and developed personal care and beauty chain Bath & Body Works as its #2 brand.

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Competitors: see Clothing & Fashion Accessories for other companies

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Limited Brands website

Victoria's Secret	Bath & Body Shop
La Senza	CO Bigelow
Henri Bendel	Pink

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