Walmart Stores (US)

In the retail universe, there are retailers and then there is Walmart. Normal rules do not apply to this US colossus, whose annual revenues of $447bn in 2011 were roughly equal to those of the next four global retail groups combined. With Walmart, all the numbers are big. The company is the world's largest non-governmental employer, with 2.1m associates. Approximately 200m people visit Walmart's stores every week, and almost 95% of American households shop there at least once a year. But America is by no means the only market to experience the Walmart effect. The group is also a force in the international arena with operations in 14 other countries in Latin America, Europe and Asia. Yet the business is still less than 50 years old, and virtually all its growth in the US since the first Walmart store opened in 1962 has been generated organically, rather than as a result of acquisition.

Which agencies handle advertising for Walmart? Find out more from the Adbrands Account Assignments database

Who are the competitors of Walmart? See Retailing Sector for other companies.

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Walmart Stores website

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