Wal-Mart Stores (US)


In the retail
universe, there are retailers and then there is Wal-Mart.
Normal rules do not apply to this US colossus, whose annual revenues in 2007 of
$375bn were roughly
equal to those of the next four global retail groups combined. With Wal-Mart, all
the numbers are big. Over 138m people visit Wal-Mart's stores every week, and
almost 95% of American households shop there at least once a year. But America is by no means the
only market to experience the Wal-Mart effect. The group is also a force in the international arena with operations
in Latin America, Europe and Asia, most recently Japan. Yet the business is
less than 50 years old, and virtually all its growth in the US since the first Wal-Mart store
opened in 1962 has been generated organically, rather than as a result of
acquisition. Advertising Age estimated global measured advertising expenditure of
$685m in 2006, making Wal-Mart the world's #46 advertiser. Click
here to access the Adbrands profile (subscribers only); or subscribe to
Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Wal-Mart? The searchable account
assignments database is available to full subscribers to Adbrands.net
premium services. Click here for subscription
information.
Competitors: See Retail
Sector index for other companies


Subscribers may access the following website links:
Wal-Mart
Stores website

walmart.com |
Suburbia |
Asda |
Superama |
Seiyu |
Vips |
Sam's Club |
|

Wal-Mart
Argentina |
Wal-Mart
Germany |
Wal-Mart
Korea |
Wal-Mart
China |
Wal-Mart
de Mexico |
|
Click HERE to subscribe to Adbrands.net and access the profile and website links
Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2008
|