Wal-Mart Stores (US)

In the retail universe, there are retailers and then there is Wal-Mart. Normal rules do not apply to this US colossus, whose annual revenues in 2007 of $375bn were roughly equal to those of the next four global retail groups combined. With Wal-Mart, all the numbers are big. Over 138m people visit Wal-Mart's stores every week, and almost 95% of American households shop there at least once a year. But America is by no means the only market to experience the Wal-Mart effect. The group is also a force in the international arena with operations in Latin America, Europe and Asia, most recently Japan. Yet the business is less than 50 years old, and virtually all its growth in the US since the first Wal-Mart store opened in 1962 has been generated organically, rather than as a result of acquisition. Advertising Age estimated global measured advertising expenditure of $685m in 2006, making Wal-Mart the world's #46 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Wal-Mart Stores website

walmart.com	Suburbia
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Sam's Club

Wal-Mart Argentina	Wal-Mart Germany
Wal-Mart Korea	Wal-Mart China
Wal-Mart de Mexico

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