Wendy's International (US)

Wendy's is the #3 fast food burger chain in the US. The brand has a comparatively low profile outside the North America, but in its core market ranks close behind #2 chain Burger King. Like sector leader McDonalds, Wendy's began to diversify its offering in the 1990s, bringing several other quick-service brands under its umbrella, including market-leading Canadian chain Tim Hortons. However, the group has struggled to maintain the performance of core brand Wendy's since the death of founder Dave Thomas in 2002. As a result, Hortons was divested at the end of 2006 to allow the group to focus on its main business of burgers. Wendy's was acquired in 2008 by Triarc, also parent to the Arby's restaurant chain. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Restaurants Sector for other companies

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Wendy's website

Triarc

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