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Wendy's
is the #3 fast food burger chain in the US. The brand has a comparatively low
profile outside the North America, but in its core market ranks close behind #2 chain
Burger
King. Like sector leader McDonalds, Wendy's
began to diversify its offering in the 1990s, bringing several other
quick-service brands under its umbrella, including market-leading Canadian chain
Tim Hortons. However, the group struggled to maintain the performance of
core brand Wendy's after the death of founder Dave Thomas in 2002. As a
result, Hortons was divested at the end of 2006 to allow the group to
focus on its main business of burgers. Wendy's was acquired in 2008 by
Triarc, also parent to the Arby's sandwich restaurant chain.
Triarc changed its name to Wendy's Arby's Group.
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Competitors: see Restaurants Sector for other companies
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Subscribers may access the following website links: wendys
Wendy's Arby's
Group website
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