Wm Wrigley Jr Company (US)

Chewing Gum is big business for the Wrigley Company. In the US alone, retail sales of the stuff are worth well over $3bn a year, of which Wrigley has more than 60% share. In other markets, such as Europe, Wrigley's market share is even higher. The company sells its brands, which include Extra, Winterfresh, Doublemint, and Hubba Bubba bubblegum in more than 140 countries around the world. Now facing intense competition from rivals, Wrigley has expanded its interests into other confectionery sectors as well, such as breath mints and more traditional sugar confectionery. The early results of that strategy were mixed, however, and instead Wrigley agreed in 2008 to be acquired by chocolate giant Mars for a whopping $23bn. It now operates as a standalone unit of Mars with responsibility for its own products as well as the Mars portfolio of sugar confectionery brands, such as Skittles and Starburst.

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Competitors: Wrigley's main competitors in the chewing gum market are Cadbury worldwide and Lotte in Asia. Competitors in breath mints and related products include Perfetti. See Confectionery Sector index for other companies.

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Wrigley Company website

Juicy Fruit	Orbit
Winterfresh	Extra
Airwaves	Hubba Bubba
Everest	Altoids
5	Velamints

Mars

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