Wunderman (US)

Wunderman is among the world's best-known marketing services brands, with a particular strength in customer relationship marketing, combining direct marketing and sales promotion. It has a very strong global footprint, with a leading position in Asia and Latin America as well as more established US and European markets. Formerly known as Wunderman Cato Johnson, the agency had a moment of madness in 1999 when it attempted to reinvent itself as a digital marketing group with the new name Impiric. Two disappointing years followed before the company readopted, but shortened, its original name. Now part of the WPP portfolio, Wunderman operates primarily within the Young & Rubicam marketing group. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Marketing Services Agencies index for other companies

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Wunderman website

Knowledgebase Marketing	RTC
Brand Ranger	FutureCom
Bridge Worldwide	Burrows
Zaaz	Fortelligent
facts + fiction	VML

Young & Rubicam

Harrison Troughton Wunderman (UK)	Wunderman Dentsu (Japan)
Wunderman (Czech Republic)	Wunderman (Denmark)
Wunderman (France)	Wunderman (Spain)
Wunderman (Austria)	Wunderman (Italy)
Wunderman (Sweden)	Wunderman (Germany)

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