Wunderman (US)

Wunderman is among the world's best-known marketing services brands, with a particular strength in customer relationship marketing, combining direct marketing and sales promotion. In recent years it has significantly expanded its interactive offering with a series of purchases of digital agencies around the globe. Wunderman has a very strong global footprint, with leading positions in Asia and Latin America as well as more established US and European markets. Formerly known as Wunderman Cato Johnson, the agency had a moment of madness in 1999 when it attempted to reinvent itself as a digital marketing group under a completely new name of Impiric. Two disappointing years followed before the company readopted, but shortened, its original name. Now part of the WPP portfolio, Wunderman operates as a unit of the Young & Rubicam marketing group.

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Young & Rubicam

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