Wunderman is among the world's best-known marketing services brands, with a particular strength in customer relationship marketing, combining traditional direct marketing and sales promotion with cutting-edge digital and social media. In recent years it has significantly expanded its interactive offering with a series of purchases of independent agencies around the globe, creating what is arguably the world's biggest digital network. Wunderman has a very strong global footprint, with leading positions in Asia and Latin America as well as more established US and European markets. Formerly known as Wunderman Cato Johnson, the agency had a moment of madness in 1999 when it attempted to reinvent itself as a digital marketing group under a completely new name of Impiric. Two disappointing years followed before the company readopted, but shortened, its original name. Now part of the WPP portfolio, Wunderman operates as the largest individual unit of the Young & Rubicam marketing group.
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 14th Nov 2013: Wunderman captured direct & digital CRM duties for Coca-Cola brands across the UK and NW Europe.
Adbrands Weekly Update 31st Oct 2013: Wunderman resurrected the role of global chief creative officer, appointing former Digitas exec Lincoln Bjorkman to that position. Those shoes had been empty since Steve Harrison left the agency in 2007.
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