Wyeth (US)

Wyeth adopted its name in 2002 as if to draw the line under a series of almost-mergers in the late 1990s. Previously, the former American Home Products had announced a merger with another partner on three separate occasions over a two year period, only to see the deal collapse, either because of cultural differences or because the partner-to-be was whisked away from under AHP's nose by a more aggressive suitor, Pfizer. As a result, Wyeth took the decision to stay free and single, refocusing its portfolio to concentrate on pharmaceuticals, OTC products such as Advil and vitamin supplement Centrum, and a substantial animal health division. Eventually, however, that aggressive suitor came knocking on Wyeth's door. In January 2009, Pfizer announced plans to acquire Wyeth for around $68bn in cash, stock and debt. The deal completed in October of that year. Wyeth's operating units are gradually being absorbed into their counterparts at Pfizer. Advertising Age estimated global measured advertising expenditure of $610m in 2007, making Wyeth the world's #58 advertiser.

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Wyeth website

Advil	Rapamune
Solgar	Prevnar
Premarin	Enbrel
Protonix	Effexor
Anacin / Anadin	Cordarone
Robitussin	Alavert
Centrum	Immunex
Chapstick	Altace
Dimetapp	Flexagen
Preparation H	Fibercon
Zosyn	Anbesol

Wyeth worldwide

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