Wyeth (US)


Wyeth adopted its name in 2002 as if to draw the line under a series of almost-mergers in the late 1990s. Previously, the former American Home Products had announced a merger with another partner on three separate occasions over a two year period, only to see the deal collapse, either because of cultural differences or because the partner-to-be was whisked away from under AHP's nose by a more aggressive suitor, Pfizer. As a result, Wyeth took the decision to stay free and single, refocusing its portfolio to concentrate on pharmaceuticals, OTC products such as Advil and vitamin supplement Centrum, and a substantial animal health division. Eventually, however, that aggressive suitor came knocking on Wyeth's door. In January 2009, Pfizer announced plans to acquire Wyeth for around $68bn in cash, stock and debt. The deal completed in October of that year. Wyeth's operating units are gradually being absorbed into their counterparts at Pfizer. Advertising Age estimated global measured advertising expenditure of $610m in 2007, making Wyeth the world's #58 advertiser. 

Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Wyeth? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Pharmaceutical Sector index for other companies


Subscribers may access the following website links:

Wyeth website

brands

Advil Rapamune
Solgar Prevnar
Premarin Enbrel
Protonix Effexor
Anacin / Anadin Cordarone
Robitussin Alavert
Centrum Immunex
Chapstick Altace
Dimetapp Flexagen
Preparation H Fibercon
Zosyn Anbesol

Wyeth worldwide 

Click HERE to subscribe to Adbrands.net and access the profile and website links


Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2009