Wyeth (US)

As if to draw the line under a series of almost-mergers in the late 1990s, American Home Products rebranded itself in 2002 as Wyeth. Three times in two years the company had announced a merger with another partner, only to see the deal collapse, either because of cultural differences or because the bride-to-be was whisked away from under its nose by a more aggressive suitor. Now Wyeth says it is keen to stay free and single, and is refocusing its portfolio to concentrate on pharmaceuticals, OTC products such as Advil and vitamin supplement Centrum, and a substantial animal health division. Advertising Age estimated global measured advertising expenditure of $590m in 2006, making Wyeth the world's #52 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Wyeth website

Advil	Rapamune
Solgar	Prevnar
Premarin	Enbrel
Protonix	Effexor
Anacin / Anadin	Cordarone
Robitussin	Alavert
Centrum	Immunex
Chapstick	Altace
Dimetapp	Flexagen
Preparation H	Fibercon
Zosyn	Anbesol

Wyeth worldwide

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