Yahoo! (US)

One of the prime movers in the development of the internet, Yahoo remains one of the world's best-known online brands. However, performance has declined steadily since 2005 as the company struggles to justify its role as a standalone business in a greatly altered digital world. It lost its position as the foremost player in the search and directory services segment to Google, and its range of news and entertainment services now compete with multiple, often far more nimble challengers. It did not come as a great surprise in early 2008 when Microsoft issued a handsome offer to acquire the business. Showing a daring level of self-confidence, Yahoo's board steadfastly opposed the takeover. Microsoft eventually withdrew its bid, although the two companies did eventually agree on a less all-encompassing strategic and financial alliance. Yahoo has had trouble since then justifying its decision to spurn a full takeover so vehemently. In 2011, revenues slipped back below $5.0bn for the first time since 2005. Scott Thompson became CEO in Jan 2012, but resigned less than five months later following a controversy over false claims in his CV. He was replaced by Ross Levinsohn. Adbrands no longer offers a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 15th May 2012

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

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