
Young & Rubicam Brands (US)


Young & Rubicam Brands is the umbrella for
a collection of marketing services providers led by advertising agency Y&R and direct marketer Wunderman. It has been a wholly
owned subsidiary of WPP since 2000, but continues to operate as a self-contained group.
Despite strong performance by some of its individual agencies, Y&R's notional independence has been compromised by patchy
overall performance since 2002. An overhaul of management was unable to prevent the loss of a number of major accounts between
2002 and 2005. Performance has stabilised since the appointment of new global CEO Peter Stringham in 2007. Advertising Age
estimated worldwide advertising revenues of $932m in 2009.
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