Young & Rubicam Brands (US)


Selected Y&R advertising

Young & Rubicam Brands is the umbrella for a collection of marketing services providers led by advertising agency Y&R and direct marketer Wunderman. It has been a wholly owned subsidiary of WPP since 2000, but continues to operate as a largely self-contained group. However, despite strong performance by some of its individual agencies, Y&R's notional independence was compromised in the mid 2000s by patchy overall performance. An overhaul of management was unable to prevent the loss of a number of major accounts between 2002 and 2005. Performance stabilised following the appointment of new global CEO Peter Stringham in 2007, but the main Y&R Advertising business has continued to lose precedence within the group to faster-growing stablemate Wunderman. 

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 13th Mar 2014: Havas Worldwide got a much-needed moral boost with the capture of Sears' private label brands Kenmore, Craftsman and DieHard from Y&R. In the past, spending has been around $100m a year, although that figure is understood to have been cut substantially to reflect Sears' ongoing financial troubles. 

Adbrands Weekly Update 28th Nov 2013: Y&R was named as the main creative agency in North America for Canadian bank BMO Financial, with support from KBS+, which will handle the bank's wealth management division. 

Adbrands Weekly Update 31st Oct 2013: Crispin Porter & Bogusky won the Hotels.com creative account from Y&R 

Adbrands Weekly Update 15th Aug 2013: Y&R won the global account for the Special Olympics for mentally disadvantaged athletes, but faces a review of the Hotels.com business. 

Adbrands Weekly Update 4th Jul 2013: Ads of the Week: UK Brewing Industry "Let There Be Beer" by RKCR/Y&R. So worried are UK brewers and publicans about declining sales that they've cast aside all their usual differences to launch a generic campaign to promote beer in general: Let There Be Beer. RKCR/Y&R were picked to sprinkle creative magic over the project, and the result is entertaining and amusing even if it ultimately seems a little hollow. Somehow beer doesn't work the same way as beef or milk or eggs, or other such generally brandless products. We felt the need for some whopping great brand message to finish the whole thing off. 

Adbrands Weekly Update 7th Mar 2013: Interpublic has finally chosen a successor to Laurence Boschetto as CEO of Draftfcb. After a protracted search, Carter Murray was named as the new leader of Interpublic's global integrated network. Murray has spent the last year as North America president at Y&R, following many years at Publicis. He faces a significant challenge rebuilding confidence at Draftfcb, which has suffered a series of major account losses over the past three years. Howard Draft remains executive chairman. Murray's move triggers yet more turbulence at Y&R North America which has itself seen a revolving door of senior managers and creative leaders since 2011.

Adbrands Weekly Update 21st Mar 2013: Ads of the Week: BBC "Where Next?" by RKCR/Y&R. The BBC are so badly in need of some positive feedback after the Jimmy Savile scandal that they have decided they can't wait another ten years to remind the public how brilliant they are. So here comes the 90th Anniversary celebration again. Perhaps we'd all forgotten that the BBC already celebrated the 90th Anniversary of its first radio transmission last November, just as the Savile story first emerged. So now it's finally begun to die down, let's try again... RKCR/Y&R do a fine job sequencing a few selected highlights from past to present.

Which clients does Y&R handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Y&R? See ranking of Leading Agency Brands Worldwide 

Latest news about Y&R? Click here for recent headlines from Adbrands Weekly Update

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also our pages for:

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Adbrands Weekly Update 21st Feb 2013: More management changes at Y&R North America, which has suffered a certain amount of management turbulence over the past couple of years. Doug Sweeny and Joe Kayser, respectively president and chief creative officer of the agency's West Coast operations, are leaving after two years in their roles. Mike Reese moves from Y&R New York to become president, while former Apple marketer Mimi Cook joins from indie boutique Mekanism to become chief creative officer.

Adbrands Weekly Update 14th Feb 2013: Ads of the Week: Dell "Thomas & The Alternate Universe" by Y&R New York. We haven't been too keen on the earlier spots in Y&R New York's Dell campaign, but this one is really nice, a clever way of illustrating the product's benefits while also grabbing you with some unusual imagery. The follow-up will probably feature an alternate universe where Michael Dell is able to buy back his company for a bargain basement price. He wishes.

Adbrands Weekly Update 3rd Jan 2013: Ads of the Week: Virgin Atlantic "Flying In The Face Of Ordinary" by RKCR/Y&R. We're already off to a good start to the new year, with four strong ads of the week. RKCR/Y&R's long-form fable for Virgin Atlantic presents the airline's cabin crew as a special race, late arrivals perhaps from Superman's home planet of Krypton. It's a charming idea, and executed superbly, as is always the case with RKCR/Y&R.

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