|
|
||||||||||||||||||||||||||||||||||||||||||||
|
|
|
|
|
|
Young & Rubicam Brands is the umbrella for a collection of
marketing services providers led by advertising agency Y&R and direct marketer Wunderman. It has been a wholly owned
subsidiary of WPP since 2000, but continues to operate as a largely self-contained group. However, despite
strong performance by some of its individual agencies, Y&R's notional independence was compromised in the mid 2000s by patchy overall
performance. An overhaul of management was unable to prevent the loss of a number of major accounts between 2002 and
2005. Performance stabilised following the appointment of new global CEO Peter Stringham in 2007, but the main Y&R Advertising business has continued to lose precedence within the group to faster-growing stablemate Wunderman.
Which clients does Y&R handle? Find
out more from the Adbrands Account Assignments database
Who are the competitors of Y&R? See ranking of Leading Agency Brands Worldwide
Subscribers only:
Adbrands profile
Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also:
![]()
![]()
Subscribers may access the following website links: youngrubicam rubican
Young & Rubicam website
![]()
![]()
![]()
![]()
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Click HERE to subscribe to Adbrands.net and
access the profile and website links
Adbrands.net.
All rights reserved © Mind Advertising Ltd 1998-2013