Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 22nd May 2014:
Y&R resurrected the role of president at its New York flagship, appointing Jim Radosevic, also global creative chief on the Dell and Xerox accounts. The position has been vacant since 2012. NY's general manager Sean Howard moves to COO, North America
behind regional CEO Matt Anthony.
Adbrands Weekly Update 8th May 2014:
Y&R is to roll out a global shopper marketing service under the Labstore brand, currently operating mainly in Spain and Latin America. It will now establish a presence for Labstore in its other markets through existing Y&R and VML offices, with an HQ at Y&R New York under
the management of John Bird, who joins from Y&R's Australian retail marketing agency Ideaworks.
Adbrands Weekly Update 13th Mar 2014: Havas
Worldwide got a much-needed moral boost with the capture of Sears' private label brands Kenmore, Craftsman and DieHard from Y&R. In the past, spending has been around $100m a year, although that figure is understood to have been cut substantially to reflect Sears'
ongoing financial troubles.
Adbrands Weekly Update 28th Nov 2013: Y&R was named as the main creative agency in North America for Canadian bank BMO Financial, with support from KBS+, which will handle the bank's wealth management division.
Adbrands Weekly Update 31st Oct 2013: Crispin Porter & Bogusky won the Hotels.com
creative account from Y&R
Adbrands Weekly Update 15th Aug 2013: Y&R won the global account for the Special Olympics for mentally disadvantaged athletes, but faces a review of the Hotels.com business.
Adbrands Weekly Update 4th Jul 2013: Ads of the Week: UK Brewing Industry "Let There Be Beer" by RKCR/Y&R. So worried are UK brewers and publicans about declining sales that they've cast aside all their usual differences to launch a generic campaign to promote beer in general:
Let There Be
Beer. RKCR/Y&R were picked to sprinkle creative magic over the project, and the result is entertaining and amusing even if it ultimately seems a little hollow. Somehow beer doesn't work the same way as beef or milk or eggs, or other such generally brandless products. We felt the need
for some whopping great brand message to finish the whole thing off.
Adbrands Weekly Update 7th Mar 2013: Interpublic has finally chosen a successor to Laurence Boschetto as CEO of Draftfcb. After a protracted search, Carter Murray was named as the new leader of Interpublic's global integrated
network. Murray has spent the last year as North America president at Y&R, following many years at Publicis. He faces a significant challenge rebuilding confidence at Draftfcb, which has suffered a series of major account losses over the past three years. Howard Draft remains executive chairman.
Murray's move triggers yet more turbulence at Y&R North America which has itself seen a revolving door of senior managers and creative leaders since 2011.