Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 13th Mar 2014: Havas
Worldwide got a much-needed moral boost with the capture of Sears' private label brands Kenmore, Craftsman and DieHard from Y&R. In the past, spending has been around $100m a year, although that figure is understood to have been cut substantially to reflect Sears'
ongoing financial troubles.
Adbrands Weekly Update 28th Nov 2013: Y&R was named as the main creative agency in North America for Canadian bank BMO Financial, with support from KBS+, which will handle the bank's wealth management division.
Adbrands Weekly Update 31st Oct 2013: Crispin Porter & Bogusky won the Hotels.com
creative account from Y&R
Adbrands Weekly Update 15th Aug 2013: Y&R won the global account for the Special Olympics for mentally disadvantaged athletes, but faces a review of the Hotels.com business.
Adbrands Weekly Update 4th Jul 2013: Ads of the Week: UK Brewing Industry "Let There Be Beer" by RKCR/Y&R. So worried are UK brewers and publicans about declining sales that they've cast aside all their usual differences to launch a generic campaign to promote beer in general:
Let There Be
Beer. RKCR/Y&R were picked to sprinkle creative magic over the project, and the result is entertaining and amusing even if it ultimately seems a little hollow. Somehow beer doesn't work the same way as beef or milk or eggs, or other such generally brandless products. We felt the need
for some whopping great brand message to finish the whole thing off.
Adbrands Weekly Update 7th Mar 2013: Interpublic has finally chosen a successor to Laurence Boschetto as CEO of Draftfcb. After a protracted search, Carter Murray was named as the new leader of Interpublic's global integrated
network. Murray has spent the last year as North America president at Y&R, following many years at Publicis. He faces a significant challenge rebuilding confidence at Draftfcb, which has suffered a series of major account losses over the past three years. Howard Draft remains executive chairman.
Murray's move triggers yet more turbulence at Y&R North America which has itself seen a revolving door of senior managers and creative leaders since 2011.
Adbrands Weekly Update 21st Mar 2013: Ads of the Week: BBC "Where Next?" by RKCR/Y&R. The BBC are so badly in need of some positive feedback after the Jimmy Savile scandal that they have decided they can't wait another ten years to remind the public how brilliant they are. So here comes the 90th Anniversary celebration again. Perhaps we'd all forgotten that the BBC already
celebrated the 90th Anniversary of its first radio transmission last November, just as the Savile story first emerged. So now it's finally begun to die down, let's try again... RKCR/Y&R do a fine job sequencing a few selected highlights from past to present.