Yum! Brands (US)


Yum! Brands owns three of the world's best known fast food franchises: Pizza Hut, KFC and Taco Bell. None of the three individually matches the global power of the McDonald's brand, but Yum's combined force gives it an impressive portfolio of 33,200 restaurants in over 100 countries. This makes it the #1 restaurant chain worldwide by outlets, although McDonald's outperforms it by sales. The company's stellar international growth currently offsets weak performance in the US. Advertising Age estimated global measured advertising expenditure of $1.2bn in 2006, making Yum the world's #24 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Restaurants Sector index for competitive companies.


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Yum! Brands

brands

Kentucky Fried Chicken Pizza Hut
Long John Silver's A&W Restaurants
Taco Bell Pasta Bravo

Kentucky Fried Chicken Group (Japan) Pizza Hut Canada
KFC Restaurant Brands (New Zealand) Pizza Hut Korea
KFC Thailand Pizza Hut New Zealand
KFC Australia Pizza Hut Australia
KFC Malaysia Pizza Hut Brazil
KFC Singapore Pizza Hut Hong Kong
KFC Netherlands Pizza Hut Malaysia
KFC Philippines Pizza Hut Philippines
KFC Indonesia Pizza Hut Singapore
KFC Korea Pizza Hut Finland
Pizza Hut Greece Pizza Hut France
Pizza Hut Hungary Pizza Hut Sweden
Pizza Hut Norway Taco Bell Germany

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