Yum! Brands (US)

Yum! Brands owns three of the world's best known fast food franchises: KFC, Pizza Hut and Taco Bell. None of the three individually matches the global power of the McDonald's brand, but Yum's combined force gives it an impressive portfolio of more than 39,000 restaurants in 120 countries. This makes it the #1 restaurant chain worldwide by outlets, although McDonald's outperforms it by sales. The company's stellar international growth currently offsets weak performance in the US. Its most important market by far is now China, where it is the dominant restaurant group with more than 5,000 outlets, mostly KFC, but also two local brands, Little Sheep and East Dawning. China contributed just over half the group's total revenues in 2012. Two smaller US-based chain brands, A&W and Long John Silver's, were sold to their franchisees in 2011.

Which agencies handle advertising for Yum Brands? Find out more from the Adbrands Account Assignments database

Who are the competitors of Yum Brands? See Restaurants Sector for other companies.

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links:

Yum! Brands

Kentucky Fried Chicken	Pizza Hut
Taco Bell	Little Sheep
East Dawning

Click HERE to subscribe to Adbrands.net and access the profile and website links