Yum! Brands (US)
Yum! Brands owns three of the world's best known fast food franchises: KFC, Pizza Hut and Taco Bell. None of the three individually matches the global power of the McDonald's brand, but Yum's combined force gives it an impressive portfolio of more than 39,000 restaurants in 120 countries. This makes it the #1 restaurant chain worldwide by outlets, although McDonald's outperforms it by sales. The company's stellar international growth currently offsets weak performance in the US. Its most important market by far is now China, where it is the dominant restaurant group with more than 5,000 outlets, mostly KFC, but also two local brands, Little Sheep and East Dawning. China contributed just over half the group's total revenues in 2012. Two smaller US-based chain brands, A&W and Long John Silver's, were sold to their franchisees in 2011.
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Who are the competitors of Yum Brands? See Restaurants Sector for other companies
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Last 5 stories from Adbrands Weekly Update:
Adbrands Weekly Update 10th Oct 2013: Yum Brands suffered a steep fall in earnings as a result of continuing problems in China, where it generates more than half its revenues. Those troubles began last year when growth hormones and antibiotics were found in chicken sourced from local suppliers and were exacerbated by subsequent fears of a revival of the SARS avian flu virus. Although Yum acted quickly to eliminate contaminated meat from its supply chain, it has had considerably more difficulty reassuring customers and restoring confidence. Yum acknowledged this week that recovery has been hampered by a lack of innovation within KFC branches, and a surge in competition from other fast-food chains. As a result, same store sales have declined steadily for the past seven months, falling in September alone by as much as 11% year-on-year. Yum's total worldwide sales for 3Q fell 3% to under $3.5bn, and net income by a worrying 68% to $152m.
Adbrands Weekly Update 26th Sep 2013: Yum Brands, owner of KFC, Pizza Hut and Taco Bell, appointed Jennelle Tilling as chief marketing officer, international, a new role. She moves from KFC UK & Ireland where she's replaced as VP, marketing by David Timm.
Adbrands Weekly Update 12th Sep 2013: Pizza Hut transferred its substantial US creative account from The Martin Agency to McGarryBowen
Adbrands Weekly Update 8th Aug 2013: Ads of the Week: "Smothering Mother". Another great ad from Deutsch LA for Taco Bell. Our only question is, when did any traditional Jewish mama like this one start serving tacos for dinner?
Adbrands Weekly Update 16th May 2013: Yum Brands' Taco Bell chain promoted Brian Niccol to the role of divisional president, working alongside CEO Greg Creed. Chris Brandt moved up to replace Niccol as chief marketing officer.
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