Yum! Brands (US)

Yum! Brands owns three of the world's best known fast food franchises: KFC, Pizza Hut and Taco Bell. None of the three individually matches the global power of the McDonald's brand, but Yum's combined force gives it an impressive portfolio of almost 36,300 restaurants in over 110 countries worldwide. This makes it the #1 restaurant chain worldwide by outlets, although McDonald's outperforms it by sales. The company's stellar international growth currently offsets weak performance in the US. Its most important market outside America is China, where it is already the dominant restaurant group, primarily under the KFC brand. Advertising Age estimated global measured advertising expenditure of $1.4bn in 2008, making Yum the world's #26 advertiser.

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Yum! Brands

Kentucky Fried Chicken	Pizza Hut
Long John Silver's	A&W Restaurants
Taco Bell	Pasta Bravo

Kentucky Fried Chicken Group (Japan)	Pizza Hut Canada
KFC Restaurant Brands (New Zealand)	Pizza Hut Korea
KFC Thailand	Pizza Hut New Zealand
KFC Australia	Pizza Hut Australia
KFC Malaysia	Pizza Hut Brazil
KFC Singapore	Pizza Hut Hong Kong
KFC Netherlands	Pizza Hut Malaysia
KFC Philippines	Pizza Hut Philippines
KFC Indonesia	Pizza Hut Singapore
KFC Korea	Pizza Hut Finland
Pizza Hut Greece	Pizza Hut France
Pizza Hut Hungary	Pizza Hut Sweden
Pizza Hut Norway	Taco Bell Germany

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