Ad Expenditure: US$3.64bn 2014 GroupM Forecast This Year Next Year July 2014


South Africa's leading advertisers in 2011 were:

Unilever South Africa Vodacom (Vodafone)
Shoprite Checkers MTN
SABMiller Standard Bank
Pick 'n Pay Distell
Telkom First Rand Bank

Source: Nielsen

South Africa's Most Valuable Brands in 2012

MTN Nedbank
Vodacom (Vodafone) First National Bank
Standard Bank Shoprite
ABSA (Barclays) Investec
SASOL Netcare

Source: Brand Finance


South Africa's "most creative" advertising agencies in 2012 (Loerie Award winners)

Ogilvy Cape Town King James
Joe Public DDB South Africa
Net#work BBDO

FoxP2

Ogilvy Johannesburg Machine
Black River FC TBWA\Hunt\Lascaris

South Africa's leading agencies in 2010 by estimated revenues

Ogilvy & Mather BBDO Group
The Jupiter Drawing Room Saatchi & Saatchi
Draftfcb South Africa JWT
TBWA\Hunt\Lascaris SA Lowe Bull
Y&R Brands  

Source: Financial Mail Adfocus 2010

South Africa's leading Media Agencies in 2011 by est billings in US$

OMD ($612m) MediaCom ($181m)
Mindshare  ($496m) UM ($180m)
MediaShop ($462m) Starcom MediaVest ($136m)
MEC ($359m) Initiative ($130m)
Carat ($265m) PHD ($122m) 
Nota Bene (MEC) ($185m) Vizeum ($91m)

Source: RECMA/AdFocus

Biz-Community Financial Mail's Adfocus

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