Ad Expenditure: US$3.85bn 2015 GroupM Forecast This Year Next Year Dec 2014

South Africa's Leading Advertisers in 2013

Unilever South Africa Shoprite Vodacom SABMiller FirstRand Bank
PicknPay Standard Bank MTN Nedbank Spar Group

Source: Nielsen

South Africa's Most Valuable Brands in 2014

MTN Nedbank
SASOL First National Bank
Vodacom MediClinic
Standard Bank Investec
ABSA (Barclays) Woolworths

Source: Brand Finance

South Africa's "most creative" advertising agencies in 2014 by awards

Ogilvy South Africa King James
FCB South Africa Ireland Davenport
TBWA\Hunt\Lascaris Net#work BBDO
Y&R South Africa DDB South Africa
Joe Public Native
M&C Saatchi Abel The Jupiter Drawing Room

Source: Big Won

South Africa's Leading Media Agencies in 2014/15 by billings

OMD SMG Lighthouse (Starcom MediaVest)
The Media Shop Initiative
Mindshare Vizeum
MediaCom ZenithOptimedia/AML
Carat UM

Source: Recma

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