Estimated Ad Expenditure 2006 US$2.9bn (source: ZenithOptimedia)
South Africa's leading advertisers in 2006 were:
MTN
|
Cell
C |
|
Shoprite
Checkers |
Nedbank |
|
Vodacom
(Vodafone) |
Standard
Bank |
|
Pick
'n Pay
|
FirstRand
Bank |
|
Unilever South Africa |
JD
Group |
Source: Financial Mail Adfocus 2007
South Africa's Most Valuable Brands in 2005
|
Standard
Bank |
Telkom |
|
MTN
|
Castle Lager (SABMiller) |
|
Vodacom
(Vodafone) |
De
Beers |
|
ABSA
(Barclays) |
Old
Mutual |
|
First
National Bank |
Pick
'n Pay
|
South Africa's leading agencies in 2006 by estimated revenues
|
Ogilvy & Mather (R330m) |
The
Jupiter Drawing Room (R113m) |
|
FCB South Africa (R316m) |
Grey South Africa
(R100m) |
|
TBWA SA (R275m) |
JWT (R99m) |
|
Y&R Brands (R198m) |
Saatchi & Saatchi
(R83m) |
|
BBDO Group (R160m) |
Lowe Bull (R75m) |
Source: Financial Mail Adfocus 2007
South Africa's leading Media Agencies in 2006 by billings in US$
|
OMD (US$367m) |
Media Coordination (Carat)
($138m) |
|
The Media Shop ($356m) |
Initiative
($96m) |
|
MediaCompete (Mediacom)
($193m) |
Starcom
($75m) |
|
MindShare
($177m) |
Universal McCann
($58m) |
|
Nota Bene (planning only) (Mediaedge: CIA)
($140m) |
ZenithOptimedia
($18m) |
Source: OMD/Recma
|
Biz-Community |
Financial Mail's Adfocus
|
Adbrands.net. All rights reserved © Mind Advertising Ltd
1998-2008