Ad Expenditure: US$2.68bn 2016 GroupM Forecast This Year Next Year Dec 2015

South Africa's Leading Advertisers in 2014

Shoprite Unilever South Africa SABMiller PicknPay Clientele Life
Vodacom Outsurance Massmart Standard Bank Spar Group

Source: NMR/MediaCompete/GroupM

South Africa's Most Valuable Brands in 2014

MTN Nedbank
SASOL First National Bank
Vodacom MediClinic
Standard Bank Investec
ABSA (Barclays) Woolworths

Source: Brand Finance

South Africa's "most creative" advertising agencies in 2014 by awards

Ogilvy South Africa King James
FCB South Africa Ireland Davenport
TBWA\Hunt\Lascaris Net#work BBDO
Y&R South Africa DDB South Africa
Joe Public Native
M&C Saatchi Abel The Jupiter Drawing Room

Source: Big Won

South Africa's Leading Media Agencies in 2014/15 by billings

OMD SMG Lighthouse (Starcom MediaVest)
The Media Shop Initiative
Mindshare Vizeum
MEC PHD
MediaCom ZenithOptimedia/AML
Carat UM

Source: Recma

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