Estimated Ad Expenditure 2009 US$2.3bn (source: GroupM est Jun 2009)
South Africa's leading advertisers in 2008 were:
Unilever South Africa
|
Pick
'n Pay
|
|
Shoprite
Checkers |
FirstRand
Bank |
|
MTN
|
Coca Cola |
|
Vodacom
(Vodafone)
|
KFC |
|
South African Government
|
Nedbank |
Source: GroupM
South Africa's Most Valuable Brands in 2005
|
Standard
Bank |
Telkom |
|
MTN
|
Castle Lager () |
|
Vodacom
(Vodafone) |
De
Beers |
|
ABSA
(Barclays) |
Old
Mutual |
|
First
National Bank |
Pick
'n Pay
|
South Africa's leading agencies in 2006 by estimated revenues
|
Ogilvy & Mather (R330m) |
The
Jupiter Drawing Room (R113m) |
|
FCB South Africa (R316m) |
Grey South Africa
(R100m) |
|
TBWA SA (R275m) |
JWT (R99m) |
|
Y&R Brands (R198m) |
Saatchi & Saatchi
(R83m) |
|
BBDO Group (R160m) |
Lowe Bull (R75m) |
Source: Financial Mail Adfocus 2007
South Africa's leading Media Agencies in 2007 by billings in US$
|
OMD (US$472m) |
Mediaedge:CIA
($173m) |
|
The Media Shop ($455m) |
Media Coordination (Carat)
($171m) |
|
MediaCompete (Mediacom)
($278m) |
Initiative
($110m) |
|
MindShare
($232m) |
Universal McCann
($90m) |
|
Nota Bene (planning only) (Mediaedge: CIA)
($180m) |
Starcom
($60m) |
Source: OMD/Recma
|
Biz-Community |
Financial Mail's Adfocus
|
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