SABMiller

In the rapidly consolidating beer market, SABMiller is one of the world's top two brewers, engaged in a fierce rivalry with what is now a single major competitor, Anheuser-Busch InBev. SABMiller is itself the result of several large mergers. The group was formed from the combination in 2002 of South African Breweries with US-based Miller Brewing, and it established a major presence in Latin America in 2005 with the acquisition of Grupo Bavaria, the region's second largest brewer. In 2007, the group agreed to merge its US operations with those of Molson Coors to create MillerCoors, a stronger rival to local giant Anheuser-Busch. That partnership is expected ultimately to lead to a full merger of both groups. Currently, SABMiller lacks a single strong global brand, but controls a number of fast-growing regional beers including Castle Lager from South Africa, Snow in China, Pilsner Urquell from the Czech Republic, Peroni from Italy and of course, Miller Beer from the US. In 2011, it agreed to acquire Australian brewery group Foster's for a total of A$11.5bn. See also:

Which agencies handle advertising for SABMiller? Find out more from the Adbrands Account Assignments database.

Who are the competitors of SABMiller? See Alcoholic Beverages Sector index for other companies

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SABMiller website

MillerCoors	Gambrinus
Miller Beer	Dreher
Castle Lager	Tsogo Sun
Urquell	Grolsch
Appletiser	Gambrinus
Radegast	Kozel
Snow	Aguila
Birra Peroni	Tyskie
Ursus	Bluetongue
Botchka	Foster's

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