SABMiller

In the rapidly consolidating beer market, SABMiller is one of the world's top two brewers, engaged in a fierce rivalry with what is now a single major competitor, Anheuser-Busch InBev. SABMiller is itself the result of several large mergers. The group was formed from the combination in 2002 of South African Breweries with US-based Miller Brewing, and it established a major presence in Latin America in 2005 with the acquisition of Grupo Bavaria, the region's second largest brewer. In 2007, the group agreed to merge its US operations with those of Molson Coors to create MillerCoors, a stronger rival to local giant Anheuser-Busch. That partnership is expected ultimately to lead to a full merger of both groups. Currently, SABMiller lacks a single strong global brand, but controls a number of fast-growing regional beers including Castle Lager from South Africa, Pilsner Urquell from the Czech Republic, Peroni from Italy and of course, Miller Beer from the US. Advertising Age estimated global measured advertising expenditure of $321m in 2006, making SABMiller the world's #85 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Alcoholic Beverages Sector index for other companies

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SABMiller website

MillerCoors	Gambrinus
Miller Beer	Dreher
Castle Lager	Tsogo Sun
Urquell	Grolsch
Appletiser	Gambrinus
Radegast	Kozel
Snow	Aguila
Birra Peroni	Tyskie
Ursus	Bluetongue
Botchka	Foster's

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