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In the rapidly consolidating beer market, SABMiller is one of the world's top two
brewers, engaged in a fierce rivalry with what is now a single major competitor, Anheuser-Busch
InBev. SABMiller is itself the result of several large mergers. The group was formed from the combination in 2002 of South
African Breweries with US-based Miller Brewing, and it established a major presence in Latin America in 2005 with the acquisition
of Grupo Bavaria, the region's second largest brewer. In 2007, the group agreed to merge its US operations with those of Molson
Coors to create MillerCoors, a stronger rival to local giant Anheuser-Busch.
That partnership is expected ultimately to lead to a full merger of both groups. Currently, SABMiller lacks a single strong global
brand, but controls a number of fast-growing regional beers including Castle Lager from South Africa, Snow in China, Pilsner
Urquell from the Czech Republic, Peroni from Italy and of course, Miller Beer from the US. In 2011, it agreed to acquire Australian brewery group Foster's for a total of A$11.5bn. See
also:
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Which agencies handle advertising for SABMiller? Find out more
from the Adbrands Account Assignments database.
Who are the competitors of SABMiller? See Alcoholic Beverages Sector index for other companies
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SABMiller website
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