SABMiller

SABMiller is one of the world's top three brewers, jostling rivals Anheuser-Busch and InBev for the top spot. The group was formed from the merger in 2002 of South African Breweries with US-based Miller Brewing, and established a major presence in Latin America in 2005 with the acquisition of Grupo Bavaria, the region's second largest brewer. SABMiller lacks a single strong global brand, but controls a number of regional favourites including Castle Lager from South Africa, Pilsner Urquell from the Czech Republic, Peroni from Italy and Miller Beer from the US. In 2007, the group agreed to merge its US operations with those of competitor Molson Coors to create a stronger rival to local giant Anheuser. Advertising Age estimated global measured advertising expenditure of $321m in 2006, making SABMiller the world's #85 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Alcoholic Beverages Sector index for other companies

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SABMiller website

Castle Lager	Gambrinus
Urquell	Dreher
Radegast	Tsogo Sun
Appletiser	Miller Lite
Miller Beer	Mickeys
Milwaukee's Best	Henry Weinhards
Icehouse	Grupo Empresarial Bavaria
Birra Peroni	Miller Brands
Kompania Piwowarska	Distell
Leinenkugel Brewing Company	Foster's

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