Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Hornbach "The Real Smell of Spring"
by Heimat

Skoda "Doug The Dog"
by Rosapark

Toyota "Tres Francais"
by The & Partnership

Reebok "Sport the Unexpected"
by Venables Bell & Partners

- Classic Ads from the Adbrands Archive -


Panda Cheese
Lynx
Bud Light
American Express

New Account Assignments & Reviews this week

Full listing here or Search Account Assignments database

New Account Assignments last week

Virgin Media - UK - creative - agency
GoCompare - UK - creative - agency
Das Handwerk - Germany - creative - agency
Yellow Tail - Global ex US - creative - agency
Ideal Standard - Global - creative - agency
Pom-Bear, Hula Hoops - UK - creative - agency
Moonpig - UK - creative - agency
Terry White Chemmart - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

PokerStars, Sky Bet - UK - media - agency
Tyrrell's, Popchips - UK - creative - agency
agency assignments: subscribers only

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments


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McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


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LATEST NEWS

ADVERTISERS

New Unilever CEO Alan Jope restructures senior management team

US SEC files new charges against Volkswagen for defrauding US investors over diesel claims

Samsung's US marketing chief Marc Mathieu has resigned, destination unknown

Zara parent Inditex continues to soar as revenues top €26bn for first time in 2018

Dick's Sporting Goods takes further steps to restrict gun sales despite negative impact on sales

Boeing in crisis as all 737 Max 8 jets are grounded following Ethiopia crash

Five years of strong growth by US sparkling water La Croix comes to a sudden halt

New crisis erupts at UK retailer Debenhams as SportsDirect seeks to take control

AGENCIES

Mark Penn confirmed as CEO of MDC Partners, buys $100m equity stake in group

BBH London retained Barclays in a review contested by AMV BBDO and Mother among others

Possible, Wunderman, Cole & Weber merge in Seattle as Wunderman Thompson

This year's Cannes Lion of St Mark outstanding contribution award goes to Goodby & Silverstein

MEDIA

Strategy shift at Facebook appears to prompt resignation of two senior managers

CBS expands its cable portfolio by taking full control of comedy and drama channel Pop

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

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