Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

SNCF Ouigo "20 Years"
by RosaPark

Nestlé Kit Kat "Wild West"
by Wunderman Thompson Australia

AmBev Skol "Drink Right, F**k Right"
by Wieden & Kennedy Sao Paulo

Warburtons "GoodBagels"
by Engine

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

New Account Assignments last week

20th Century Fox - US - media - agency
Porsche - Global - digital - agency
Playstation - Global - creative - agency
Subway - UK - creative - agency
HEMA - Netherlands - creative - agency
agency assignments: subscribers only

New Account Reviews last week

n/s - n/s - n/s - agency
agency assignments: subscribers only

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



Nestlé in talks to sell Skin Health division to private equity investors

Trump ramps up pressure on Huawei & other Chinese companies with new executive order

Nivea owner Beiersdorf adds American icon Coppertone to its collection

Bayer suffers third straight loss and a $2bn penalty in latest Roundup trial

US regulators sue Teva & other generic drug makers over massive price-fixing cartel

Uber shares get off to a poor start following IPO

LVMH confirms launch of Fenty fashion label in partnership with singer Rihanna

Schick Wilkinson Sword owner Edgewell snaps up Harry's razors for lavish $1.4bn


Havas merges several of its PR agencies into new global PR & social network Red Havas

Dentsu joins WPP, Publicis and MDC in the red for organic growth in 1Q

A final farewell to once-mighty Naked as Australian outposts merge into sister BMF

Investors cheered by modest signs of recovery at troubled MDC Partners


Comcast cedes full control of Hulu to Disney in return for five-year content partnership

Disney writes off entire value of its roughly 30% holding in upstart media company Vice

Fox re-establishes a presence in sports betting in pact with PokerStars owner

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

LG Household & Healthcare





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