Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

NEC "Everyone Is A Key"
by Dentsu

Forty Winks "Wake Up To Sleep"
by The AJF Partnership

McDonald's "Moments"
by TBWA Paris

HPE "Tame the IT Monster"
by Publicis North America


New Account Assignments last week

P&G Hair Care - North America - media - agency
UK Government - UK - media - agency
Amazon - Australia - creative - agency
Purple Bricks - UK - media - agency
Westons Cider - UK - media - agency
Age UK - UK - creative - agency
Avis Budget - Australia - integrated - agency
Wimpy - South Africa - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Panadol - Global - integrated - agency
BMW - Australia - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

SEVEN DAYS
to 17th May 2018

ADVERTISERS

AT&T and Novartis embarrassed by payments to Trump "fixer" Michael Cohen

Goldman Sachs in talks to expand consumer services with Apple credit card

Barclays CEO fined $1.5m for malpractice but keeps his job

Vodafone CEO to step down after a decade in role as annual profits jump

Management shuffle at Jack Daniel's parent Brown-Forman

New marketers at Kimberly-Clark, BMW, Mars UK and Easyjet

AGENCIES

Two outsiders among WPP board's shortlist to replace Sir Martin Sorrell

Dentsu reports solid organic growth for 1Q though profits slump

Win some, lose some: Dentsu & Omnicom swap two big accounts in UK and US

MEDIA

CBS issues lawsuit against Redstone clan to block forced merger with Viacom

News Corp reports $1bn loss for year to-date on write-off against Foxtel

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

Duracell

Uber

Hearts & Science

Spark Foundry

David

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