Global Advertising Account Assignments

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

State Lottery of Netherlands "Frekkel"
by TBWA Neboko Netherlands

Bauli "Giacomo's Plan"
by McCann Italy

DrinkWise "The Internet Remembers"
by Clemenger BBDO

Mercedes-Benz "In the Long Run"
by Antoni

- Classic Ads from the Adbrands Archive -


Panda Cheese
Lynx
Bud Light
American Express

New Account Assignments this week

Luxottica Group - Global - media - agency
Tourism Australia - Global - creative, digital - agency
Wingstop - US - creative - agency
NFL - US - creative - agency
Lactalis - Global - media - agency
The Co-op - UK - creative - agency
Henkel brands - France - CRM - agency
Redd's - US - creative - agency
The AA - UK - media - agency
Coors Banquet - US - creative - agency
Subaru - UK - media - agency
Apia - Australia - creative - agency
Butlins - UK - creative - agency
agency assignments: subscribers only

New Account Reviews this week

US Marines - US - creative - agency
Homebase - UK - media - agency
agency assignments: subscribers only

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

LATEST NEWS

ADVERTISERS

Marlboro Marijuana anyone? Altria acquires 45% stake in pot producer Cronos

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Unilever marketing chief Keith Weed to step down next April

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GlaxoSmithKline rebuilds oncology division with purchase of US developer Tesaro

Takeda secures shareholder approval for mammoth takeover of pharma rival Shire

Unilever triumphs in €4.6bn bidding battle for Horlicks in India

Marriott discloses massive data breach affecting 500m Starwood hotel guests

AGENCIES

VMLY&R's newly confirmed EMEA chief quits following disciplinary investigation

Martin Sorrell's S4 Capital inks its second deal: programmatic platform MightyHive

Adam&EveDDB's James Murphy & David Golding leave to launch new creative agency

Olson brand dropped as consultancy ICF merges all marketing units under ICF Next banner

Ogilvy names new global and US creative leaders

Interpublic merges McCann South Africa with creative boutique 1886

Zenith Media adds two big new global accounts

MEDIA

Google wins huge consolidated video & ad tech contract for all Disney online media

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

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