Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Loteria de Navidad "Danielle"
by Leo Burnett Madrid

Ikea "Her Boyfriend"
by BBH Singapore

Myer "Elf's Journey"
by Clemenger BBDO & Aardman

Sony Playstation "Rivalry"
by BBH New York


New Account Assignments last week

Deutsche Telekom - Europe - media - agency
German Federal Government - Germany - planning - agency
Volkswagen Group - Germany - programmatic - agency
Starbucks - Europe - creative - agency
Lenor - Europe - creative - agency
Intuit QuickBooks - Global - creative, media - agency
John West - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

TGI Friday's - UK - creative, digital - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
to 16th Nov 2017

ADVERTISERS

US toymaker Hasbro makes approach to acquire struggling rival Mattel

General Electric unveils plan to focus on just three core units, sell others

Alibaba's Singles Day "Olympics of ecommerce" sets new records for online spending

Investors alarmed by slump at US-French telecoms & media group Altice

Owner of Arby's, Hardee's & Carl's Jr makes bid to add Buffalo Wild Wings

Weak performance in US prompts management shake-up at Anheuser-Busch InBev

Pfizer promotes new drug chief Albert Bourla to newly created COO role

Jaguar Land Rover names new chief marketing officer

UK supermarket Tesco wins unexpected clearance for wholesaler takeover

AGENCIES

Dentsu comes in below even WPP with sharp decline in organic growth

New UK marketing group Be Heard makes most significant acquisition to-date

Chris Satterthwaite steps down as CEO of Chime after 15 years in role

WPP's GroupM holds onto Deutsche Telekom media but with a reduced brief

PHD Germany gains ground with big wins of Federal Government and Volkswagen/a>

New agencies named for P&G's Lenor, Starbucks Europe and Intuit QuickBooks

MEDIA

Fox News anchors Sean Hannity & Shep Smith stir up opposing political reactions

Time launches subscription sports TV channel as merger talks reopen with Meredith

TOP ADVERTISING TERRITORIES
by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)

 

 

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