Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Friday Classic: Tide "Talking Stain"
by Saatchi & Saatchi NY (2007)

Spectrum "Monsters: BBQ"
by Something Different

Stella Artois "Pockets"
by Mother

Schweppes "What Do You Expect?"
by BETC Paris

New Account Assignments last week

Dunkin' Donuts - US - creative - agency
Australian Federal Government - Australian - media - agency
Skoda - Global - digital - agency
Hotwire - US - creative - agency
Viagra Connect OTC - UK - creative - agency
GNC vitamins - China - creative - agency
Gore-Tex - Global - media - agency
agency assignments: subscribers only

New Account Reviews last week

Macy's - US - media - agency
Tourism Australia - Global - creative - agency
Weight Watchers - US - creative - agency
Foxtel - Australia - creative - agency
Butlins - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

to 18th Apr 2018


New CEO Herbert Diess puts his mark on Volkswagen with restructuring plan

Starbucks will close all US stores for a day in May for racial bias training

Tax reforms drive big profit gains for US banks but little sign of lending growth

Albertsons claws a profit but may struggle to win over some Rite-Aid shareholders

Takeda Pharma investigates a $50bn bid for same-size rival Shire

Halo Top ice cream dominates IRI's New Product Pacesetters of 2017 ranking


Ad industry in shock as Sorrell resigns. Is a WPP break-up on the cards?

International leads growth for Omnicom in 1Q but North America still very weak

VW passenger cars call global creative review with aim of creating five regional hubs

Indian IT consultancy enters the marketing arena with deal for US agency WongDoody

New agencies for Dunkin' Donuts, Australian Federal Gov, Skoda, GNC China, Viagra OTC


No stopping Netflix as company beats targets to hit 125m subscribers worldwide

NBC comfortably in lead, Fox trails in 4th place as US broadcast season nears its end

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)



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