Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Qatar Airways "The World Like Never Before"
by 180 Kingsday

NY Times "The Truth is Worth It: Resolve"
by Droga5

Ikea "The Nightclub"
by Mother

Mercedes-Benz "Let Them Eat Dust"
by The Royals

- Classic Ads from the Adbrands Archive -


Panda Cheese
Lynx
Bud Light
American Express

New Account Assignments & Reviews this week

Full listing here or Search Account Assignments database

New Account Assignments last week

Petsmart - US - media - agency
Choice Hotels - US - creative - agency
Russell Stover - US - creative - agency
Nature's Bounty - US - creative - agency
Heathrow Airport - UK - media - agency
Red Bull - UK - media - agency
Hotels.com - North America - PR - agency
Healthspan - UK - creative - agency
Aussie haircare - UK - PR - agency
MYOB - Australia - media - agency
agency assignments: subscribers only

New Account Reviews last week

Barclays - UK - creative - agency
Superdrug / Perfume Shop - UK - creative - agency
Batiste - UK - creative - agency
Drinkaware - UK - creative - agency
Australian Defence Force - Australia - creative - agency
agency assignments: subscribers only

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments


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Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2019

LATEST NEWS

ADVERTISERS

Sears chairman prevails in bankruptcy auction, saving 425 stores from full liquidation

Rakesh Kapoor to step down as CEO of Reckitt Benckiser during 2019

Paypal names tech industry veteran as CMO, filling a role vacant since 2013

JP Morgan Chase, bellwether of the US economy, delivers 4Q profits below forecast

Virgin Atlantic and investor partners rescue failing UK airline Flybe

Bert Becht retires unexpectedly as chairman of JAB Holdings and Keurig Dr Pepper

This year's Skittles Super Bowl stunt: a one-night-only Broadway show, Skittles The Musical

Aldi & Lidl UK market share slips back from previous highs over Xmas peak

AGENCIES

UK's Unlimited Group forges strategic alliance with Hakuhodo and Serviceplan

Amir Kassaei resigns as global chief creative officer of DDB network

Marketing pioneer Lester Wunderman dies at the grand old age of 98

Chris Hirst promoted to global CEO of Havas Creative network

Dare and Oliver parent Inside Ideas group acquired by Me & Mr Jones

McCann Health appoints former JWT global CCO as its new creative chief

MEDIA

Comcast to launch a streaming entertainment service in US and Europe in 2020

NBC pays $30m to buy out celebrity anchor Megyn Kelly's contract 15 months earlier than planned

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
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Dec 2017)

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