Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

HSBC "Mind Your Business"
by Grey London

Three UK "Phones Are Good"
by Wieden & Kennedy London

Ford "The Future is Built"
by Wieden & Kennedy New York

Shiseido "The Party Bus"
by Shiseido & Towerfilm

- Classic Ads from the Adbrands Archive -


Panda Cheese
Lynx
Bud Light
American Express

New Account Assignments last week

WarnerMedia - US - media - agency
AT&T - US - social - agency
Papa John's Pizza - US - media - agency
Hain Daniel - UK - creative - agency
Singapore Government - Singapore - media - agency
Zalando - France - creative - agency
Pot Noodle - UK - creative - agency
DAK Health - Germany - creative - agency
Oroton - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Gatorade, Tropicana - US - social - agency
NFL - US - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

SEVEN DAYS
to 18th Oct 2018

ADVERTISERS

Sears files for Chapter 11 but can it survive the holiday season?

Even Wells Fargo prospers in a bumper 3Q for US banks

Nestle, JAB, Illy, Lavazza and even GSK jostle for leads in the coffee sector

BMW is first foreign carmaker to take majority control of its China JV

Weight management brand Slimfast finds a new owner in Ireland's Glanbia

Constellation Brands CEO Rob Sands to step down next year

New top marketers named at Mercedes-Benz and AirBnB

AGENCIES

Omnicom makes steady progress with 2.9% organic lift in 3Q

Publicis performance undercut by ailing US healthcare sales unit

PepsiCo withdraws from newly merged VMLY&R but WPP retains global Panadol

Omnicom's Hearts & Science wins consolidated media for WarnerMedia

New agencies for AT&T social, Papa John's Pizza, Pot Noodle

MEDIA

Netflix beats even its own forecasts for 3Q subscribers

Facebook reveals further details of massive data hack

Radio group Global jumps into UK outdoor sector with three major deals

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

Duracell

Uber

Hearts & Science

Spark Foundry

David

Home

Above & Beyond

Hovis

KP Snacks

Alibaba Group

Yili

Aeon

Lucky Generals

United Healthcare

 

 

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