Global Advertising Account Moves

The Account Assignments database tracks account moves and management for the world's leading brands and companies: which advertising agency handles which accounts in which countries. Searchable by brand, brandowner company or advertising agency, the database now contains over 35,000 worldwide account assignments for 9,000 leading brands and more than 2,200 advertising and marketing agencies.

More about Account Assignments

This Week's Account Moves

Aldi - Germany - media - agency
Ferrero - Europe - creative - agency
Applegate Meats - US - creative - agency
Avanti West Coast Railways - UK - creative - agency
Marcus by Goldman Sachs - UK - creative - agency
Natwest Bo - UK - creative - agency
Avanti West Coast Railways - UK - creative - agency
Hisense - Australia - media - agency
Bidvest Bank - South Africa - creative - agency
Teva Pharmaceutical - UK - media - agency
agency assignments: subscribers only

Last Week's Account Reviews

Lawn Tennis Assoc - UK - intergated, PR - agency
agency assignments: subscribers only

Subscribers: See latest assignments here or Search Account Assignments database

The Best New Ads This Week

Erste Bank "Hanna Bumblebee"
by Jung von Matt & Passion Studios

H&M "The Moments Inbetween"
by Adam&Eve DDB

Easyjet "Hide & Seek"

BBC "XmasLife"
by BBC Creative

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

Recently Updated Pages

Agencies Advertisers & Brands
Crispin Porter Bogusky Grey UK NBC Universal British Airways
M&C Saatchi Horizon Media Chevrolet Kroger
Jung von Matt Publicis Canada Geico Neutrogena
McCann UK Johannes Leonardo Hyundai Nissan

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



Expedia ousts CEO and CFO following a boardroom clash over strategy

Corona owner Constellation offloads craft beer Ballast Point, bought for $1bn, for less than $20m

Nissan suspends Datsun brand in most global markets

Unilever names new heads of global marketing and of North America

Renault appoints new chief marketing officer

eBay sells its ticket resale service StubHub to European rival Viagogo for $4bn

Kirin finally finds a buyer for its Lion Dairy & Drinks division in Australia

Uber loses its license to operate in London


MDC Partners restructures six of its diversified agencies to support creative agency Doner

M&C Saatchi shares plunge to ten-year lows following NatWest loss and profit warning

Adrian Rossi departs Grey London after less than a year as creative chairman

Major reorganisation of Publicis Groupe agencies unveiled in Germany, with multiple brands to be phased out

Martin Sorrell's S4 Capital expands its presence in India with new acquisition

Wunderman Thompson confirms global creative leaders but loses another big account


Viacom and CBS complete their long-awaited merger to form ViacomCBS

Google founders Larry Page and Sergey Brin step down from executive roles at Alphabet

Daily Mail owner DMGT adds tabloid paper i to its portfolio for £50m

Fox says it has sold out of all ad inventory for Super Bowl 2020 two months ahead of schedule

Sony buys back full control of Game Show Network cable channel from AT&T

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)



LG Household & Healthcare