Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Google "The Year in Search"
by 72andSunny & Google Brand Studio

Orange "Delayed Flights"
by Publicis Conseil

T-Mobile "Christmas Goose"
by Jung von Matt Donau

Honey Baked Ham Co "Kelly Baked Ham"
by BBDO Atlanta


New Account Assignments last week

Subway - N America - creative, media - agency
Ikea - UK - CRM - agency
Uber - N America - media - agency
California Milk - US - creative - agency
Pandora jewellery - US - media - agency
Qantas - Global - media - agency
Deliveroo - UK - media - agency
agency assignments: subscribers only

New Account Reviews last week

Office Depot - North America - creative, media - agency
Douglas - Germany - creative - agency
Pizza Hut - UK - creative - agency
Ovo Energy - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
to 14th Nov 2017

ADVERTISERS

Apple boosts music services with deal for recognition app Shazam

T-Mobile USA to offer streamed cable content on mobile from early 2018

Target to expand grocery offer with purchase of delivery service Shipt

Mattel warns of lower sales and higher costs in lacklustre holiday quarter

Unilever unveils two new hair and beauty brands in US, developed inhouse

AGENCIES

The Martin Agency appoints new CEO to tackle unrest over harassment claims

Accenture adds another agency to its roster with deal for Dublin's Rothco

CP&B fills two senior vacancies at its London office

Publicis Worldwide acquires Italian agency Independent Ideas

Cannes Lions names India's Pandey brothers as 2018's Lion of St Mark honorees

Subway shifts North American creative and media to new Dentsu Aegis unit

New agencies for Ikea, Pandora, Got Milk; reviews for Office Depot, Douglas

MEDIA

Disney to buy 21st Century Fox for $66bn including debt

Digital ad famine ahead as Google & Facebook hoover up 63% of US spend in 2017

TOP ADVERTISING TERRITORIES
by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)

 

 

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