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and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Friday Classic:
The Cosmopolitan of Las Vegas "Let Me Go"
by Fallon Minneapolis (2012)

Budweiser "Cheer for a Beer"
by Lucky Generals

Nike "Vai na Brasileiragem"
by Wieden & Kennedy Sao Paulo

Moet & Chandon "First Time"
by Ogilvy Paris

- Classic Ads from the Adbrands Archive -

New Account Assignments last week

Miele - Global - creative - agency
Lidl - UK - media planning - agency
Banyan Tree Hotels & Resorts - Global - media - agency
MoneySupermarket - UK - creative - agency
Dept of Education teacher recruitment - UK - creative - agency
FFA Football Federation - Australia - creative, media - agency
agency assignments: subscribers only


Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


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Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


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SEVEN DAYS
to 14th Jun 2018

ADVERTISERS

US court approves AT&T takeover of Time Warner; Comcast launches cash bid for Fox

Mars expands its global veterinary business with two purchases in Europe

Growth is slowing for Inditex but Zara parent still outperforms rivals

German prosecutors fine Volkswagen €1bn over emissions scandal

Aldi named as UK Grocer of the Year for 4th time in six years

Verizon CEO Lowell McAdam to step down; names relative newcomer as his successor

Gavin Patterson ousted as CEO of BT but will stay until new leader is chosen

New marketers appointed at The Gap and Lenovo; Bozoma St John quits Uber

AGENCIES

Publicis is going to Cannes Lions after all, mostly as a guest of its clients

WSJ and FT put Martin Sorrell through the mill over allegations of bad behaviour

WPP announces - finally - the departure of former JWT chief Gustavo Martinez

AKQA expands offering with deal to acquire architecture & interior design practices

New agencies named for Miele, MoneySupermarket and Lidl UK planning

MEDIA

Star director Ridley Scott consolidates all his prodco interests in new group

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

Duracell

Uber

Hearts & Science

Spark Foundry

David

Home

Above & Beyond

Hovis

KP Snacks

Alibaba Group

Yili

Aeon

Lucky Generals

United Healthcare

 

 

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