Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Paris 2024 "Sport Can Change Everything"
by Buzzman

McDonald's "Facts: Wraps"
by Leo Burnett London

Coca-Cola Nutriboost "School Pickup"
by McCann Australia

RB Pine O Cleen "Cricket Ball / Coaster"
by Host/Havas

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

New Account Assignments last week

Facebook - Global - creative - agency
Instagram - Global - creative - agency
WhatsApp - Global - creative - agency
Facebook Messenger - Global - creative - agency
Secret - US - creative - agency
William Hill - Europe - creative - agency
TGI Fridays - US - creative - agency
Standard Bank - South Africa - integrated - agency
eBay - Australia - creative - agency
Sydney Metro - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

eBay - Global - media - agency
agency assignments: subscribers only

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments

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Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



GSK begins overhaul of consumer healthcare marketing team ahead of takeover of Pfizer OTC

Mars appoints its first dedicated global chief strategy officer

Drug company Abbvie announces $63bn deal to acquire hard-pressed rival Allergan

Coca-Cola and Mengniu Dairy agree joint 12-year Olympic sponsorship

Walmart settles long-running investigation into bribery in its international markets

Carrefour and Marcel win France's first Grand Prix at Cannes Lions 2019 for "Black Market" campaign

Only three days into Cannes Lions and Nike already has four Grand Prix awards

Volvo wins Grand Prix in Creative Strategy at Cannes Lions with new vehicle safety initiative


FCB to resign global Nivea account at year's end over alleged homophobic slur by client exec

Publicis Groupe creative chief Nick Law is leaving for Apple

VMLY&R takes home a second Grand Prix from Cannes with a bold gender inequality campaign

Droga5 collects two Grand Prix and multiple Golds in Film and Film Craft for The New York Times

McCann wins Grand Prix for Good for March For Our Lives "Generation Lockdown" campaign

Havas expands US footprint with majority stake in LA creative boutique Battery


Warner Bros names Ann Sarnoff as CEO: first woman ever to lead the company

Cannes Grand Prix for Radio & Audio goes to 360i for Alexa app for Westworld TV series

Facebook launches its own digital global currency under the name Libra

Google Creative Lab wins Cannes Grand Prix for Design with its accessibility project "Creatability"

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)


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