Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

DNB Insurance "Idiots"
by Try/Apt Oslo

Jimmy Nelson "Blink and They're Gone."
by J Walter Thompson India & Netherlands

Erste Bank "Believe In Love"
by Jung von Matt & Passion Pictures

Lavazza "More Than Italian"
by Y&R Milan

- Classic Ads from the Adbrands Archive -


Panda Cheese
Lynx
Bud Light
American Express

New Account Assignments & Reviews this week

Full listing here or Search Account Assignments database

New Account Assignments last week

Fiat Chrysler - North America - media - agency
Lidl - UK - creative - agency
GoCompare - UK - media - agency
Benjamin Moore - US - creative, media - agency
Capital One - UK - creative - agency
Rubicon - UK - creative - agency
Shiner Bock - US - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Hyundai, Kia - Europe - media - agency
Smirnoff, Johnnie Walker - Global - creative - agency
Red Bull - UK - media - agency
agency assignments: subscribers only

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments


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Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

LATEST NEWS

ADVERTISERS

LVMH expands in luxury hotels with deal for Belmond, owner of Cipriani Venice & others

Johnson & Johnson shares sag after Reuters says it hid evidence of asbestos in talc

Former Mercedes-Benz global marketing chief re-surfaces at arch-rival BMW

P&G adds multicultural beauty specialist Walker & Co to its portfolio

Reshuffle at Clorox senior team includes appointment of new CMO

Marlboro Marijuana anyone? Altria acquires 45% stake in pot producer Cronos

Japanese prosecutors finally file charges against former Nissan boss Carlos Ghosn

Unilever marketing chief Keith Weed to step down next April

AGENCIES

Newell Brands consolidates with global WPP unit comprising Wunderman Thompson, Mindshare & others

Heavy blow to UM as $2bn Fiat Chrysler media account transfers to Starcom

AMV BBDO's joint ECD Adrian Rossi quits to become creative chairman of Grey London

Accenture pushes deeper into programmatic with purchase of Adaptly platform

Karmarama triumphs in Lidl creative review

WPP's strategy update offers "radical evolution" & job cuts but no further network mergers

MEDIA

Verizon to write-off remaining value of AOL and Yahoo as digital ad squeeze tightens

Google wins huge consolidated video & ad tech contract for all Disney online media

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

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