Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Ikea "Stuff Monster"
by Rethink Canada

Sandy Hook Promise "Back To School"
by BBDO New York

Qualcomm "The Invention Age"
by McCann New York

Clube de Criacao "Resista"
by FCB Brasil

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

Recent Account Assignments

Vodafone - Global - media - agency
McDonald's - US - creative - agency
Levi Strauss - Americas - media - agency
Humana - US - creative - agency
Deliveroo - Global ex UK - media - agency
Northwell Health System - US - media - agency
Westfield Shopping Centres - Europe - creative - agency
TripAdvisor - Global - media - agency
Ikea - SE Asia - creative - agency
Henkel beauty brands - Germany - creative - agency
AccuWeather - Global - digital - agency
Wrangler - US - creative - agency
Philip Morris Intl - Europe - creative - agency
Eurostar - Europe - creative - agency
Behr paints - US - creative - agency
Sofology - UK - media - agency
Storck - UK - media - agency
Checkatrade - UK - media - agency
Tourism Australia - Australia - PR - agency
Nature's Bounty - US - creative - agency
Domino's - UK - PR - agency
Kingsmill bread - UK - creative - agency
Duolingo - UK - creative - agency
Royal Caribbean Cruises - Australia - creative - agency
Humana - US - creative - agency
agency assignments: subscribers only

Recent Account Reviews

Diageo - Global - media - agency
JC Penney - US - creative - agency
Huggies - Global - creative - agency
AON - Global - media - agency
agency assignments: subscribers only

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments

Most Visited Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



AB InBev restarts plans for Asia Pacific IPO following sale of CUB Australia

GM names Cadillac marketing chief as group CMO, but production is stalled by UAW walkout

Apple unveils iPhone 11 but the primary focus is on TV and gaming streaming launches

More trouble at Nissan: CEO ousted following accounting investigation

AT&T promotes media chief John Stankey to new role as group president under CEO Randall Stephenson

Pernod-Ricard reports solid results for latest year but flagship Absolut is still slipping

Tobacco giants PMI and Altria in talks to reunite the global Philip Morris business

Fashion rental service Le Tote buys US department store chain Lord & Taylor from Hudson's Bay


Wavemaker loses most of Vodafone's global media account to Carat

Blow for Omnicom as McDonald's USA names Wieden & Kennedy as lead creative agency

Succession planning at Interpublic: group names its first COO and heir apparent to CEO Michael Roth

Grey promotes Asia Pacific chief Nirvik Singh to global chief operating officer

Havas acquires a majority stake in widely admired French independent Buzzman


AT&T said to be considering spin-off of DirecTV satellite unit

Comcast unveils more details of streaming service Peacock, due for launch next Spring

Google settles four-year financial dispute in France with payment of $1bn in back taxes and fines

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)



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