Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Friday Classic:
American Express "One Hour Photo"
by Ogilvy & Mather NY (2003)

Johnnie Walker "110 Years"
by Crispin Porter & Bogusky Brazil

NEC "Everyone Is A Key"
by Dentsu

Forty Winks "Wake Up To Sleep"
by The AJF Partnership


New Account Assignments last week

HSBC - Global - media - agency
KFC - US - media - agency
Infiniti - Global - creative - agency
Baileys - Global - digital - agency
Starbucks - Europe - CRM - agency
Hyundai - Australia - media - agency
PepsiCo beverages - Australia - creative - agency
Activision - Europe - PR - agency
Netflix - UK - PR - agency
Activision - Europe - PR - agency
Western Sydney University - Australia - media - agency
The Art Fund - UK - media - agency
agency assignments: subscribers only

New Account Reviews last week

American Express - Global - media - agency
Ocean Spray - Global - creative - agency
House Of Fraser - UK - creative - agency
Chambord - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

SEVEN DAYS
to 24th May 2018

ADVERTISERS

Denise Morrison steps down as Campbell Soup CEO after 3Q loss

Change of CEOs at JC Penney, DIY giant Lowe's and beauty marketer Revlon

Starbucks officially opens up its outlets to non-paying visitors

Profits plunge at Marks & Spencer with plan to close 100 full-range stores

Lipitor is the top-selling drug of all time but will soon be toppled by Humira

Sony Music buys out majority ownership of EMI Music Publishing

General Electric continues sell-off with demerger of locomotives into Wabtec

Hershey's sells UK crisps brand Tyrell's to regional rival Intersnack

Marketer moves at Kimberly-Clark, Constellation Brands and Dunkin' Donuts

AGENCIES

Accenture raises its game with Chinese digital deal and launch of media unit

Mindshare reels from loss of HSBC and review of American Express

New assignments for KFC US media, Infiniti global creative, Baileys digital

MEDIA

CBS the most watched US TV network for the 10th year despite challenge from NBC

Fox News appoints first female CEO in attempt to draw line under controversies

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

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Hearts & Science

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