Global Advertising Account Assignments

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Bayer Dr Scholl's "Born To Move"
by BBDO Toronto

Manor "The Gift"
by BETC / Passion Pictures / Against All Odds

McDonald's "Reindeer Ready"
by Leo Burnett London

McDonald's "First Night Out"
by TBWA\Neboko Netherlands

- Classic Ads from the Adbrands Archive -


Panda Cheese
Lynx
Bud Light
American Express

New Account Assignments last week

Heineken - US - media - agency
Lloyds Banking Group - UK - media - agency
Nestle - China - buying - agency
Ancestry - international - creative - agency
Celebrity Cruises - Global - creative - agency
Booking.com - Global - creative - agency
Uber - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Lloyds Bank - UK - CRM - agency
Nedbank - South Africa - creative - agency
Rachel's Organic - UK - creative - agency
agency assignments: subscribers only

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

SEVEN DAYS
to 15th Nov 2018

ADVERTISERS

Alibaba's "Singles Day" festival sets new record for online shopping

Google's sister unit Waymo to launch self-driving taxi service next month

Coca-Cola & part-subsid Monster seek arbitration over Coke Energy launch

Procter & Gamble streamlines divisional responsibility for greater agility

Shake-up at Coty as CEO and chairman both step down

New marketing chief appointed at Renault

Diageo offloads a collection of North American brands to Sazerac

Beyonce buys out full control of Ivy Park label from Philip Green's Arcadia

SAP spends big on CRM software developer Qualtrics International

AGENCIES

Dentsu Aegis chief Jerry Buhlmann to step down after excellent quarter

New creative leadership confirmed at newly merged VMLY&R

Management departures at Publicis UK and AMV BBDO

Havas North America creative chief departs after turbulence in Chicago office

New agencies for Heineken USA, Lloyds Banking Group, Ancestry, Celebrity Cruises

MEDIA

Disney reports record revenues & profits, confirms Disney+ streaming service

Even Fox News supports CNN in lawsuit against the White House over Jim Acosta

Meredith finds a buyer for former Time Inc icon Fortune

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

Duracell

Uber

Hearts & Science

Spark Foundry

David

Home

Above & Beyond

Hovis

KP Snacks

Alibaba Group

Yili

Aeon

Lucky Generals

United Healthcare

 

 

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