Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

P&G Olay "Spread Your Wings"
by Saatchi & Saatchi New York

Friday Classic: Lynx/Axe "Ideal Woman"
by Bartle Bogle Hegarty (2000)

AT&T "Surprise"
by BBDO New York

Nike "Believe As One"
by Wieden & Kennedy London

- Classic Ads from the Adbrands Archive -

Bud Light
American Express

New Account Assignments last week

Shell retail - Global - creative - agency
Lenovo - Global - media - agency
Hilton Corporation - Global - media - agency
Kraft Mac & Cheese, Philadelphia - US - creative - agency
MedStar Health System - US - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Papa John's Pizza - US - PR - agency
Salesforce.com - US, Europe - PR - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

to 19th Jul 2018


Johnson & Johnson hit with $4.7bn legal penalty in latest talcum powder verdict

EU regulators punish Google for exploiting the dominance of Android mobile software

Surge in investment trading and tax cuts lift performance for most US banks

Market conditions still challenging for Unilever in 2Q

US Justice Department to appeal against AT&T/Time Warner merger verdict

Global PC manufacturers report best growth performance since 2012

Procter & Gamble adds to beauty portfolio with niche purchases

Coke evolution: Coke Zero terminated in Australia in favour of Coca-Cola No Sugar


Omnicom disappoints with weak 2Q results; launches Omni data platform

Publicis disappoints with even weaker 2Q results; is Razorfish for the chop?

More chief creative officer scalps claimed in US by "inappropriate behaviour"

Shell global review: JWT expected to share with VCCP and Dentsu Aegis

Publicis Groupe wins global Lenovo media with new dedicated entity

Droga5 adds two new accounts from Kraft Heinz; Hilton names new global media agency

Two more agencies resign tainted Papa John's Pizza account


Comcast drops bid for bulk of Fox assets but re-confirms separate bid for Sky

Netflix tops HBO for Emmy noms, but stock price retreats on 2Q subscriber weakness

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)



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