Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Apple "Flight"
by Apple & TBWA\MAL

Saint Maclou "I Saw An Online Tutorial..."
by BBDO Proximity France

Budweiser "New Bud in Town"
by VaynerMedia

Times Newspapers "Politics Tamed"
by WPP Pulse Creative

- Classic Ads from the Adbrands Archive -


Panda Cheese
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New Account Assignments & Reviews this week

Full listing here or Search Account Assignments database

New Account Assignments this week

Lidl - France - creative - agency
Chevrolet dealers - US - media - agency
Realtor.com - US - creative - agency
Nintendo - US - media - agency
Keurig brands - US - media - agency
Fujitsu General - Australia - media - agency
agency assignments: subscribers only

New Account Reviews this week

The Kroger Company - US - creative - agency
TAC Victoria - Australia - creative - agency
Fujitsu General - Australia - creative - agency
agency assignments: subscribers only

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2019

LATEST NEWS

ADVERTISERS

Competition regulators express "extensive concerns" over proposed Sainsbury-Asda merger

Walmart reports strong holiday quarter but full year profits are still under par

Karl Lagerfeld, the creative force behind Chanel for almost 35 years, has died

Honda to close its UK factory, already its only manufacturing base in Europe

Levi's plans IPO to raise funds for acquisitions and diversification

Hospitality giant IHG acquires luxury hotels & resorts brand Six Senses

Morgan Stanley adds employee stock plan manager Solium Capital for $900m

Noel Wallace to succeed Ian Cook as Colgate-Palmolive CEO in April

AGENCIES

Grey keeps food account but M&S seeks new agency for clothing & home goods

VW picks Johannes Leonardo to lead US creative; WPP will support on data and digital

Dentsu Aegis Network adds Manchester-based creative agency BJL Group

Dentsu 4Q results: weakness in Asia undercuts spectacular growth in Europe

TBWA creative chief Lee Clow retires after 50 years at the agency

Interpublic is top of the class for 4Q organic growth at 7.1%

Omnicom reports strong close to 2018, with organic growth at 3.2% in 4Q

MEDIA

Just seven digital publishers could hoover up as much as 83% of online adspend this year

Now it's war: Jeff Bezos goes public with National Enquirer blackmail threats

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
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Dec 2017)

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