Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Audi "Final Breath"
by Venables Bell & Partners

O2 "Follow The Rabbit"
by VCCP

Gumtree "Turning Points"
by Fold7 & Framestore

Coca-Cola "Mural"
by Wieden & Kennedy Portland


New Account Assignments last week

Carl's Jr, Hardee's - US - creative - agency
Bridgestone Tires - Europe - media - agency
Dasani - Latin America - creative - agency
AGL - Australia - media - agency
Match.com - UK - media - agency
Nikon - France - creative - agency
BetVictor - UK - creative - agency
Highways England - UK - creative - agency
National Hearing Care - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Skoda - Global - creative - agency
Specsavers - UK - media - agency
Coles Liquor - Australia - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

SEVEN DAYS
to 22nd Feb 2018

ADVERTISERS

US supermarket group Albertsons to merge into public quoted Rite Aid pharmacies

Meltdown at KFC UK as hundreds of stores close after running out of chicken

Domino's overtakes Pizza Hut as global #1 but could be target for Burger King

Walmart revenues top $500bn but shares plunge after holiday ecommerce errors

Nestle reports weakest growth for 20 years; faces German supermarket boycott

Kraft Heinz revenues slip on slowdown everywhere except Europe

Coca-Cola beats expectations despite bottling spin-off and Diet Coke declines

Mixed results from British banks as provisions and charges bite

Ford North America CEO dismissed over allegations of inappropriate conduct

Gap Inc seeks new chief to turn around its still ailing flagship brand

AGENCIES

Havas disappoints with weak final quarter

Y&R to quit South Africa as last local outpost is absorbed into VML

New agencies for Carl's Jr and Bridgestone; reviews for Specsavers and Skoda

MEDIA

Universal Music rebound lifts Vivendi in 2017 but Canal+ still flat

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

Duracell

Uber

Hearts & Science

Spark Foundry

David

Home

Above & Beyond

Hovis

KP Snacks

Alibaba Group

Yili

Aeon

Lucky Generals

United Healthcare

 

 

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