Global Advertising Account Moves

This Week's Account Moves

Bayer OTC "power brands" - Global - creative - agency
Perrigo consumer health - Europe, Australia - media - agency
Muller dairy - Germany - media - agency
Beiersdorf - UK - media - agency
LEGO - North & Latin America - PR - agency
More Than - UK - creative - agency
agency assignments: subscribers only

This Week's Account Reviews

Jeep - Australia - creative - agency
agency assignments: subscribers only

Subscribers: See latest assignments here or Search Account Assignments database

The Best New Ads This Week

Migros "Mimi the Owl"
by Wirz

Loteria de Navidad "Ramon & José"
by Contrapunto BBDO

Ford "New Breed"
by BBDO New York

Consol "Perfectly Made For Each Other"
by Grey South Africa

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the advertising Industry here.
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Molson Coors moves into premium new age soft drinks with stake in incubator LA Libations

Coty acquires majority control of Kylie Jenner Cosmetics for more than six times annual revenues

Top executive from Calvin Klein and L'Oreal joins Google's senior marketing team

Another change of CEO at Volkswagen Group's Audi division

John Legere to step down as CEO of T-Mobile USA following Sprint merger

Subway names former Burger King chief as its new CEO

Daimler and BMW launch their car-share joint venture under Share Now banner

Alibaba sets new records for ecommerce as Singles Day gross sales reach $38.4bn in 24 hours


Wunderman Thompson confirms global creative leaders but loses another big account

Poor performance in APAC drags Dentsu into the red for 3Q despite strength in Americas and Japan

Accenture wins first big international account under its own banner, taking Huggies from WPP

MDC Partners sets a new negative record for marketing groups with a organic decline of -7.5% in 3Q

Publicis tipped as winner of global Nivea creative, WPP for other Beiersdorf brands


Sony buys back full control of Game Show Network cable channel from AT&T

Viacom posts flat annual results ahead of imminent re-merger with CBS

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)



LG Household & Healthcare





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