Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

BBC Olympics 2018 "The Fearless Are Here"
by Y&R London and Smith & Foulkes

Volkswagen "Kids' Dreams"
by Grabarz & Partner

Apple "Selfies"
by Apple & TBWA\MAL

Trainline "The Getaway"
by BBH London

New Account Assignments last week

Expedia - Global - creative - agency
Unilever UK food brands - UK - digital - agency
Orbitz - US - creative - agency
Halo Top - US - creative - agency
Nissan - Australia - media - agency
Asahi Super Dry - Australia - creative - agency
Lexus - South Africa - creative - agency
Marsh & Parsons - UK - media - agency
agency assignments: subscribers only

New Account Reviews last week

Manulife - Asia Pacific - creative - agency
Anchor butter - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

to 18th Jan 2018


Citigroup reports record loss as US companies clear the decks of tax assets

Ferrero to become #3 US confectioner after $2.8bn Nestle deal

Energizer doubles down on batteries with purchase of Varta and Rayovac

Kering to spin off Puma sportswear to shareholders and focus on luxury

Xerox in talks with Asia partner Fujifilm over possible merger

Light beers rule the US market as Budweiser slips out of top three

Kohl's seeks a partner to launch adjoining grocery stores


Omnicom to merge UK media shop Rocket into local Hearts & Science unit

New agencies named for Expedia, Orbitz, and Unilever's UK food brands


Shari Redstone renews calls for re-merger of CBS and Viacom

by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)



Hearts & Science

Spark Foundry



Above & Beyond


KP Snacks

Alibaba Group



Lucky Generals

United Healthcare



free updates


ExtravOrganza Events