Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Carlsberg "The Lake"
by Fold7

BMW "The Last Day"
by Jung von Matt

Kia Motors "Magical Inspirations"
by Sideways & Innocean

Monoprix "Mankind's First Queue"
by RosaPark

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

New Account Assignments last week

20th Century Fox - US - media - agency
Porsche - Global - digital - agency
Playstation - Global - creative - agency
Subway - UK - creative - agency
HEMA - Netherlands - creative - agency
agency assignments: subscribers only

New Account Reviews last week

n/s - n/s - n/s - agency
agency assignments: subscribers only

- Classic Ads from the Adbrands Archive -

Panda Cheese
Lynx
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments


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McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


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LATEST NEWS

ADVERTISERS

Philip Green's Arcadia Group to shutter 23 UK stores, asks landlords to cut rents on 194 more

"Green shoots" but no clear turnaround at troubled Marks & Spencer

Calvin Klein and Tommy Hilfiger owner PVH names new group president

Brazil's Natura seals $2bn all-stock deal to acquire Avon outside the US

Apple is this year's Cannes Lions Creative Marketer of the Year

FCC chairman throws a lifeline to Sprint, recommends approval of T-Mobile merger

Trump's ban bars Huawei from using full version of Android OS in new phones

Nestlé in talks to sell Skin Health division to private equity investors

AGENCIES

WPP shutters Tenthavenue specialist media unit, transfers Kinetic & other agencies to GroupM

New creative chief named for Leo Burnett and Publicis Communications North America

Havas merges several of its PR agencies into new global PR & social network Red Havas

Dentsu joins WPP, Publicis and MDC in the red for organic growth in 1Q

MEDIA

CBS is most America's most watched network for 11th straight year; NBC tops 18-49 segment

Comcast cedes full control of Hulu to Disney in return for five-year content partnership

Disney writes off entire value of its roughly 30% holding in upstart media company Vice

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

LG Household & Healthcare

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Skoda

Duracell

Uber

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