Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Canal+ "Biiip"
by BETC Paris

Marmite "Marmite Mind Control"
by Adam&Eve DDB

Now "What's Your TV Got For You Tonight?"
by Engine

Smirnoff "Infamous Since 1864"
by 72andSunny

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

This Week's Account Assignments

Groupe SEB - Global - media - agency
Jaegermeister - US, UK - creative - agency
Staatsloterij - Netherlands - media - agency
Delta Air Lines - Europe - creative - agency
Carwow - UK - creative - agency
LNER - UK - integrated - agency
Zoopla - UK - creative - agency
SoulCycle - US - creative - agency
London & Partners - UK - integrated - agency
Yellowstone National Park - US - creative - agency
Ascot Racecourse - UK - creative - agency
agency assignments: subscribers only

Last Week's Account Reviews

First Direct - UK - creative - agency
agency assignments: subscribers only

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments

Recently Updated Pages

Agencies Advertisers & Brands
AMV BBDO Carat Kraft Heinz Ford
Meadiacom Mindshare IBM LEGO
Initiative BBH Mercedes-Benz Colgate-Palmolive
Ogilvy and Mather DDB Marks & Spencer Johnson & Johnson Consumer
OMD RPA Johnson & Johnson Janssen Pharmaceuticals
Publicis Groupe Saatchi & Saatchi Hershey McDonald's
Omnicom Zenith Media Coty Starbucks
AKQA Wunderman Thompson Adidas Philips

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



Nine months after its bankruptcy rescue, US department store Sears is still struggling

Shock as Renault ousts CEO Thierry Bolloré in an attempt to appease Alliance partner Nissan

New CEO named at Walmart USA as Greg Foran returns home to head Air New Zealand

Subway finally names new CMO after a 10-month search

US jury awards $8bn in punitive damages against Johnson & Johnson in Risperdal case

Japanese cosmetics giant Shiseido splashes $845m to buy US clean beauty brand Drunk Elephant

Microsoft takes investors by surprise with dual screen return to smartphone sector

Nestlé completed the sale of its $3bn Galderma Skin Health division to private equity investors


Omnicom and Publicis split Disney's global media following a review

dentsu x media unit expands in the US with takeover of specialist sister agency Gravity

Publicis Groupe opens 3Q reporting season with its worst organic decline for many years

Dallas-based independent TM Advertising, formerly a unit of Interpublic, to close its doors

New Silicon Valley purchase Firewood lifts S4 Capital's payroll to over 1,800 staff worldwide


Disney bans ads from Netflix on ABC & its other channels ahead of Disney+ launch

Struggling with declining performance online publishers Vice and Refinery29 join forces under Vice banner

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)



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