Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

RB Pine O Cleen "Cricket Ball / Coaster"
by Host/Havas

Heinz Ketchup "Ed's Heinz Ad"
by Ed Sheeran & David

Virgin Media "Unlimiting"
by Adam&Eve DDB

Orange "JCVD"
by Publicis Brussels

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

New Account Assignments last week

Coors Light - US - creative - agency
L'Oreal - UK - media - agency
EA Games - Global - media - agency
Nutella - US - creative - agency
Premier League - Global - creative - agency
William Hill - US - creative - agency
Lindt - US - creative - agency
P&G home care & air care - US - PR - agency
Buffalo Grill - France - media - agency
agency assignments: subscribers only

New Account Reviews last week

Deliveroo - Global - creative - agency
Dreams - UK - media - agency
William Hill - UK - creative - agency
WW Weight Watchers - UK - media - agency
Virgin Experience Days - UK - creative - agency
agency assignments: subscribers only

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



Pfizer is back on the acquisition trail with $11.4bn deal for Array BioPharma

Reckitt Benckiser raids PepsiCo for a successor to CEO Rakesh Kapoor

New threat to Sprint T-Mobile deal as 10 State Attorneys General file suit to block merger

Asian-influenced Tatcha is latest addition to Unilever's prestige skincare portfolio

Amazon overtakes Google to become World's Most Valuable Brand in latest Brandz ranking

Canadian retailer HBC quits Germany, considers private buyout by majority shareholders

Google & others warn of economic & security risks from proposed US ban on Huawei

Fiat Chrysler withdraws Renault merger offer after French state stalls on discussions


Wieden & Kennedy's "Dream Crazy" campaign for Nike takes home its first Grand Prix at Cannes Lions in Outdoor

McCann off to a cracking start at Cannes Lions with both healthcare Grand Prix

Publicis London merges with Poke and Arc satellites to form Publicis.Poke

Dentsu Aegis Network launches Dentsu x in the UK with merger of three local agencies


Facebook launches its own digital global currency under the name Libra

Google Creative Lab wins Cannes Grand Prix for Design with its accessibility project "Creatability"

Lebanese newspaper An-Nahar and Impact BBDO Dubai take home the Cannes Grand Prix for Print & Publishing

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)


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