Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

ASOS "Go Play"
by Somesuch

Mini "The Faith of a Few"
by Jung von Matt

AT&T "What Taylor's Up To Now"
by BBDO New York

Folkoperan "An Opera Made Of Orgasms"
by INGO Sweden


New Account Assignments last week

Airbnb - Global - creative - agency
Pepsi - US - creative- agency
Barclays - UK - media - agency
Lyft - Global - creative - agency
KFC - UK - CRM - agency
Government of Victoria - Australia - media - agency
Universal Pictures - Germany - media - agency
Club Med - China - media - agency
First Direct - UK - creative - agency
Le Monde - France - creative - agency
Insurance Australia - Australia - creative - agency
Minnesota Twins - US - creative - agency
Trainline.com - Europe - creative - agency
Simplot Foods - Australia - media - agency
Steinhoff furniture - Australia - media - agency
Windhoek beer - South Africa - creative - agency
Australia Post - Australia - creative - agency
Michael Hill - Austraia - media - agency
Bear Nibbles - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Decathlon - France - creative - agency
Domino's - UK - CRM - agency
Lenovo - Asia Pacific - PR - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
21st Sep 2017

ADVERTISERS

Toys R Us files for bankruptcy protection

Toy world woes as LEGO reports first revenue decline for more than a decade

Prada is odd man out in luxury with further decline in performance

Post Holdings adds to its breakfast offering with Bob Evans Farms

Google moves back into hardware with deal for part of smartphone partner HTC

Last man standing from old Kraft management team steps down at Kraft Heinz

AGENCIES

Uber sues Dentsu's mobile agency Fetch over media transparency

Omnicom transfers BBDO's Proximity into new Precision Marketing division

Management shake-up at OMD leads to HQ shift from New York to the UK

Havas New York recruits new creative chief in takeover of social shop The 88

London's orphaned Elvis agency finally finds a new owner in Next 15

Two significant wins for Wieden & Kennedy

New accounts for The Monkeys, Goodby Silverstein, OMD and Mediacom

MEDIA

Hulu's Handmaid's Tale cleans up at the Emmys but HBO tops the awards table

Newspaper consolidation: Tronc wins New York Post, Trinity Mirror buys the Express

TOP ADVERTISING TERRITORIES
by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)

 

 

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