Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Steinlager "Tokyo Dry 2"
by DDB New Zealand

Beats By Dre "Unleashed"
by Zambezi & Hiro Murai

Nivea "There's Only One Sun"
by FCB Inferno

Chaindrite "To Every Insect I've Killed Before"
by MullenLowe Thailand

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

New Account Assignments last week

Fox Corporation - US - media - agency
Monster - US - creative - agency
OnePlus mobile - Global - creative - agency
Department for International Trade - UK - CRM - agency
Sixt - UK - creative - agency
GSK Consumer Health - S Africa, Australia - creative, social - agency
Mission Foods - UK - creative - agency
Open University - UK - creative, media - agency
Virgin Australia - Australia - media - agency
agency assignments: subscribers only

New Account Reviews last week

Premier League - Global - creative - agency
Oracle - US - PR - agency
Bill & Melinda Gates Foundation - UK - creative - agency
Buzz Bingo - UK - creative - agency
agency assignments: subscribers only

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments

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Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



Two women promoted to top roles at JP Morgan Chase become future candidates for CEO

US mobile operator Sprint warns it may not survive if regulators block T-Mobile merger

Best Buy's new CEO will be one of the youngest in the S&P 500 as well as one of only 24 women

German prosecutors file fraud charges against former Volkswagen CEO over diesel scandal

Campbell Soup secures a buyer for its Bolthouse Farms veggie snacks division

Ford CEO Jim Hackett splits global operating responsibility between two senior lieutenants

Virgin Trains set to lose remaining UK rail franchise as a result of row over pensions deficit

Tesco reports solid performance for latest year bolstered by Booker wholesale and retail recovery


Omnicom beats expectations with solid uplift in 1Q

Publicis reports poor 1Q results but announces its biggest ever deal: US data giant Epsilon.

BBH London's oldest, biggest and most creatively celebrated client calls review after 37 years

Yet another addition to Accenture's agency portfolio: Spanish creative boutique Shackleton


AT&T sells its 10% stake in Hulu for three times what Time Warner paid three years.

Disney reveals more details of launch date, price & content for new streaming service

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)





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