Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Ikea "Finally Your Own Space"
by Havas Lemz Netherlands

Jif "Bunker"
by JM Smucker Team Publicis

Government of Ontario "Too High To Drive"
by McCann Canada

RHB Bank "See Beyond Colour"
by FCB Kuala Lumpur

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

Account Assignments this week

Papa John's Pizza - US - creative - agency
Aetna - US - media - agency
Hertz - Europe - creative - agency
Novartis selected assignments - Global - media - agency
Kaspersky - Global - creative - agency
Wild Turkey - US - creative - agency
Pizza Hut - Australia - creative - agency
Visit Victoria - Australia - creative - agency
Electronic Gaming Association - US - creative - agency
Lion beer roster - Australia - creative - agency
Mazda Cars - South Africa - creative - agency - UK - media - agency
Yo Sushi - UK - creative - agency
agency assignments: subscribers only

Latest Account Reviews

BBC TV & Radio - UK - media - agency
TSB - UK - media - agency
Transport for London - UK - creative - agency
Holland & Barrett - UK - media - agency
agency assignments: subscribers only

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments

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Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



British bank RBS reportedly close to naming its first ever female CEO

Drug giant Novartis under investigation over flawed research data for new drug Zolgensma

Succession planning at KFC and Taco Bell parent Yum Brands: CEO Greg Creed to step down in Jan 2020

Kraft Heinz writes off another $1bn against its brand portfolio

Mastercard moves into person-to-person payments with $3.2bn deal for Danish platform Nets

HSBC ousts CEO John Flint after just 18 months as share price slumps

Molson Coors CEO to step down next month after weak set of results for 2Q

P&G reports best sales growth since 2008 but takes $8bn charge against struggling Gillette


Novartis consolidates global media with new partnership between Starcom & Epsilon

Serviceplan teams up with UK's Unlimited Group to launch European healthcare network

M&C Saatchi shares plunge to lowest level for five years in the wake of accounting errors

Martin Sorrell's S4 Capital acquires influencer marketing specialist IMA


Finally! CBS and Viacom agree terms for their recombination as ViacomCBS

Verizon offloads Tumblr - bought by Yahoo for $1bn six years ago - for a nominal sum

Viacom acquires global ownership of comic strip character Garfield

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)


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