Global Advertising Account Assignments

- New account assignments & account reviews last week -

The Best New Ads This Week

Post-It "Back To School"
by Venables Bell & Partners

Travelers "Drive / Legacy / Chair / Footsteps"
by TBWA New York

Stella Artois "Summer Like You're On Vacation"
by VaynerMedia

Lexus "Defy Logic"
by The & Partnership

New Account Assignments & Reviews this week

See latest assignments here or Search Account Assignments database

New Account Assignments this week

Centrica / British Gas - Global - CRM - agency
BT corporate brand - UK - creative - agency
Travelocity - US - creative, media - agency
Eurostar - Europe - media - agency
PZ Cussons - Australia - creative - agency
Beefeater Gin - Global - creative - agency
Australia Post - UK - media - agency
Checkatrade - UK - creative - agency
Blundstone - Australia - creative - agency
agency assignments: subscribers only

Account Reviews this week

none - n/a - n/a - agency
agency assignments: subscribers only

- Classic Ads from the Adbrands Archive -

Panda Cheese
Bud Light
American Express

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Account Assignments

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McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom Zenith Media Budweiser L'Oreal
Mindshare J Walter Thompson Olay Kellogg's

New to the industry? provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.
the leading advertising agencies, 
marketers & brands worldwide All rights reserved © Mind Advertising Ltd 1998-2019



Ferrero adds Danish biscuit maker Kelsen from Campbell Soup

Colgate-Palmolive moves into premium skincare with deal for French brand Filorga

Head of Marks & Spencer's long-struggling fashion division ousted

Sainsbury's combines marketing responsibility for supermarkets and Argos

Reckitt Benckiser to pay $1.4bn to settle charges of fraudulent marketing of opioid Suboxone

Former J&J and Coke marketer Alison Lewis joins Kimberly-Clark as chief growth officer

British Airways and Marriott receive record UK fines for breaches of data privacy

Richard Branson to take Virgin Galactic public through joint venture with venture capital firm

P&G pushes hard into insecticides with Zevo, its first totally new launch for two decades

Deutsche Bank launches huge restructuring exercise with cuts of almost 20% of global staff


WPP confirms sale of 60% of research arm Kantar to investor Bain Capital

Slow motion merger of Publicis Groupe agencies continues with major cross-group restructure in the US

Publicis Groupe to relaunch BT corporate brand but AMV BBDO stays on the roster

WPP agrees to exit VCCP and CSM Sports parent Chime after 22 years as minority shareholder


Netflix will lose its two most-watched shows in 2020 but gains new marketing chief

Warner Bros names Ann Sarnoff as CEO: first woman ever to lead the company

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)


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