Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Friday Classic: Centraal Beheer "Acupuncture"
by DDB Amsterdam (2006) more here

Nissin "Kuroki"
by Wataru Sato

EA FIFA 19 "Champions Rise"
by Adam&Eve DDB

Virgin Atlantic "Depart the Everyday"
by AMV BBDO

- Classic Ads from the Adbrands Archive -


Panda Cheese
Lynx
Bud Light
American Express

New Account Assignments last week

Quicken Loans - US - media - agency
Burger King - UK - creative - agency
Coors Light - UK - creative - agency
Twinings Tea - US - creative - agency
Lidl - Germany - creative - agency
agency assignments: subscribers only

New Account Reviews last week

* - * - * - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Omnicom
Budweiser
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

SEVEN DAYS
to 20th Sep 2018

ADVERTISERS

US Justice Dept launches criminal proble into Elon Musk's Tesla buyout tweet

Tesco opens first outlets of discount chain Jack's to counter Aldi and Lidl

China's Alibaba forms alliance with Russian counterpart Mail.ru

Members of Takeda's founding family oppose bid for pharma rival Shire

Nestle divests Gerber Life insurance, considers sale of Skin Health unit

VW's iconic Beetle will finally cease production in 2019 after 80 years

Office products retailer Staples bulks up with deal for wholesaler Essendant

AOL and Yahoo boss Tim Armstrong departs Verizon's Oath division

Uber unveils new logo and appoints first global chief marketing oficer

AGENCIES

MDC Partners chairman & CEO Scott Kauffman will step down

MDC's KBS agency merged with stablemate Forsman & Bodenfors under latter's name

Next 15 group's tech PRs Text100 and Bite to merge under new name

Senior management shuffle at Wieden & Kennedy; new CEO at Wunderman

Ownership changes at France's ici Barbes and BETC; London's 18 Feet & Rising

Volkswagen's US agency Deutsch LA dropped from global creative review

New agencies for Quicken Loans, Burger King and Coors Light UK, Lidl in Germany

MEDIA

CBS CEO Les Moonves ousted over #MeToo allegations after losing support of board

Iconic Time magazine acquired by technology tycoon Marc Benioff

HBO & Netflix tie for most Emmy awards; BBDO's 'The Talk' for P&am;G is best ad

TOP ADVERTISING TERRITORIES
by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)

Duracell

Uber

Hearts & Science

Spark Foundry

David

Home

Above & Beyond

Hovis

KP Snacks

Alibaba Group

Yili

Aeon

Lucky Generals

United Healthcare

 

 

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