Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Friday Classic: Smirnoff "Smarienberg"
by Lowe Howard-Spink (1997) [more here]

Confused.com "Confusion to Clarity"
by Karmarama

SunnyD "Drink To Your Own Beat"
by Terri & Sandy

Esurance "Surprisingly Painless"
by Leo Burnett Chicago

- Classic Ads from the Adbrands Archive -

Bud Light
American Express

New Account Assignments last week

Revlon - Global - creative - agency
McDonald's - France, LatAm - media - agency
Activision - Europe, APAC - media - agency
Betway - Europe - creative - agency
Northwestern Mutual - US - media - agency
Puma - China - creative - agency
Olay - US - creative - agency
L'Occitane - UK - creative - agency
Best & Less - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Opel - Europe - creative - agency
Nestle - Global - PR - agency
Twinings - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Popular Profile Pages

Agencies Advertisers & Brands
McCann Erickson WPP Dove Coca-Cola Company
Young and Rubicam Epsilon Procter & Gamble Nike
BBDO Starcom Walt Disney Nestle
Ogilvy and Mather DDB Adidas Starbucks
OMD AMV BBDO Samsung McDonald's
Publicis Groupe Saatchi & Saatchi Subway Target
Zenith Media L'Oreal
Mindshare Olay
J Walter Thompson Kellogg's

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2018

to 16th Aug 2018


Elon Musk struggles to justify teasing Tesla Motors buyout tweet

Corona owner Constellation Brands invests $4bn to develop cannabis beer

VF Corp to spin off Wrangler and Lee Jeans as separate company

Harley-Davidson on the back foot in tariff battle with Trump

UK department store House of Fraser saved from collapse by Sports Direct

Bayer gets a black eye over newly acquired Monsanto's Round-up weedkiller

Best Buy spends $800m to buy Jitterbug mobile phones for seniors

Bud Light replaces Carlsberg as official beer of the England football team


WPP attempts to draw a line under the Sorrell years by quitting London HQ

Nestle launches massive global review of PR roster

WPP's agencies on alert as new owner PSA calls review of Opel auto

Revlon brings global creative inhouse out of Grey

Agencies named for McDonald's and Activision media, Betway creative


Impairments against Australian TV create $1.4bn loss for News Corporation

by projected media expenditure 2018

USA ($189.1bn)
China ($88.2bn)
Japan ($43.8bn)
UK ($26.1bn)
Brazil ($20.7bn)
Germany ($20.4bn)
France ($13.0bn)
Australia ($12.5bn)
Canada ($10.7bn)
India ($10.6bn)
South Korea ($9.8bn)
Italy ($9.2bn)
Russia ($7.7bn)
Argentina ($7.1bn)
Spain ($6.4bn)
Philippines ($6.0bn)
Austria ($5.1bn)
Netherlands ($4.7bn)
Mexico ($4.2bn)
Sweden ($4.1bn)
(source: GroupM
This Year Next Year
Dec 2017)



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