Global Advertising Account Moves

The Account Assignments database tracks account moves and management for the world's leading brands and companies: which advertising agency handles which accounts in which countries. Searchable by brand, brandowner company or advertising agency, the database now contains almost 35,000 worldwide account assignments for 9,000 leading brands and more than 2,200 advertising and marketing agencies... [more...]

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LVMH Rimowa by Anomaly Berlin | Heineken by Publicis Italy | Coca Cola Topo Chico Hard Seltzer by Hero+McCann Australia
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New to the industry? provides full oversight of the global industry and how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. MORE...
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