About Us

Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and agencies, and tracks account management for the world's leading brands and companies. The platform was acquired in June 2022 by global independent marketing consultancy, R3.


The acquisition of Adbrands marks a continuation in R3's investment in the analysis of the marketing landscape and tracking of client-agency partnerships, which the company has done through its Global, China and Asia Pacific Agency Family Trees, New Business League, and M&A League.


What we offer

Under R3 management, Adbrands will continue to operate a freemium model, with premium data and analysis available to clients and subscribers. R3 will maintain Company Profiles which examines the business records, geographic strength, and comparative performance of holding companies and key agencies. Profiles include strengths, weaknesses, history, up-to-date news and top-line financial information. R3 will also manage the Account Assignments database, which tracks new business wins worldwide.


Historically, Adbrands has covered developments in marketing across Agencies, Advertisers, Countries, and Sectors. Its Agency and Advertiser profiles highlight sales, revenue, positioning against key competitors, and reports events that might have impact on overall marketing strategy and performance. Adbrands also maintains historical information on the world’s leading advertisers and hosts a collection of notable advertising campaigns.


New subscriptions

We will be only offering new subscriptions on a case-by-case basis as we work towards a relaunch of Adbrands and its database. All existing subscriptions will continue until account expiry. For more information, please contact adbrands@rthree.com.


Helpful links

Legacy site - Subscriber Login | Legacy site - Customer Service