AJF Partnership : advertising & marketing assignments

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The AJF Partnership is a leading creative agency in Melbourne, handling a small portfolio of important clients, not least GM's local subsidiary, Holden automobiles, and several units of retail giant Wesfarmers. Though it remains entirely independent, AJF has since 2014 also managed the local interests of Interpublic's FCB network, which closed its doors in Australia following the loss of several key clients. The agency was originally launched in 2005 in Melbourne by three ad executives who - bizarrely - all happened to share the same initials. Andrew Fabbro is still managing partner, with Andrew Foote and Adam Francis as executive creative directors. AJF opened an office in Sydney in 2011, but sold it back to local managers five years later to resolve client conflicts. The Sydney agency is now Richards Rose. Towards the end of 2017, AJF accepted a buyout offer from newly created marketing services group Trimantium GrowthOps. Under the proposed plan, GrowthOps aims to purchase a collection of other diversified agencies which will all be merged under a shared umbrella name. However that arrangement has yet to be completed. Adbrands does not currently offer a business profile for AJF Partnership but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Capsule checked 29th March 2018

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