BWM Dentsu (Australia)

Profile subscribers click here for full profile

Selected BWM Dentsu advertising

Belgiovane Williams Mackay, or BWM, is a leading creative agency in Australia, with offices in Sydney and Melbourne. It is still run by founding partners Rob Belgiovane, Paul Williams and Jamie Mackay, but has been majority owned by Dentsu Aegis Network since 2015, adopting the name BWM Dentsu. The founders launched the agency in 1996, but sold a controlling stake ten years later to fast-expanding roll-up Photon (now Enero). As that group struggled to pay down its huge debts after 2010, BWM was itself blindsided by the loss of key client Telstra. As a result, the partners seized the opportunity to buy back Enero's 51% shareholding at a reduced price, and relaunched the agency in 2012 as an independent. They strengthened their digital abilities the following year with the acquisition of local agency Sputnik, and launched PR and social media unit Pop in 2014. In another Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Which clients does BWM handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of BWM? See ranking of Australia's Leading Advertising Agencies

Capsule checked 22nd April 2016


Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 5th Feb 2015: Dentsu strengthened its presence in Australia with the acquisition of a 51% stake in well-known creative agency BWM, which rebrands as BWM Dentsu. It marks a change in strategy for BWM's three founding partners, who bought their agency back from troubled marketing services group Enero (formerly Photon) in 2012. However they remain in situ following the latest deal, with joint ownership of the remaining 49% stake. Those shares will be bought out in stages over the next seven years. 


Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

Subscribe to Adbrands.net to access the full profile and account assignments


All rights reserved © Mind Advertising Ltd 1998-2018