Belgiovane Williams Mackay, or BWM, is a leading creative agency in Australia, with offices in Sydney and Melbourne. It is still run by founding partners Rob Belgiovane, Paul Williams and Jamie Mackay, but has been majority owned by Dentsu Aegis Network since 2015, adopting the name BWM Dentsu. The founders launched the agency in 1996, but sold a controlling stake ten years later to fast-expanding roll-up Photon (now Enero). As that group struggled to pay down its huge debts after 2010, BWM was itself blindsided by the loss of key client Telstra. As a result, the partners seized the opportunity to buy back Enero's 51% shareholding at a reduced price, and relaunched the agency in 2012 as an independent. They strengthened their digital abilities the following year with the acquisition of local agency Sputnik, and launched PR and social media unit Pop in 2014. In another Adbrands does not currently offer a business profile for this company but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
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Capsule checked 22nd April 2016
Adbrands Weekly Update 5th Feb 2015: Dentsu strengthened its presence in Australia with the acquisition of a 51% stake in well-known creative agency BWM, which rebrands as BWM Dentsu. It marks a change in strategy for BWM's three founding partners, who bought their agency back from troubled marketing services group Enero (formerly Photon) in 2012. However they remain in situ following the latest deal, with joint ownership of the remaining 49% stake. Those shares will be bought out in stages over the next seven years.
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