Clemenger Group (Australia)

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Clemenger Group is one of Australia's foremost marketing communications groups, and celebrated its 70th anniversary in 2016. Its biggest subsidiary business is Clemenger BBDO, the local outpost of BBDO Worldwide, and one of the country's top agencies. Other units include CHE and New Zealand's Colenso BBDO - one of the world's most awarded agencies in 2012 - as well as local outposts of Omnicom's OMD, PHD, Porter Novelli and Proximity networks. For many years, the BBDO Worldwide network held only a minority stake in the group, with the remaining shares jointly owned by managers and staff in Australia and New Zealand. In 2011, however, Omnicom increased its stake to majority control of the business.

Selected Clemenger BBDO advertising

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. The Adbrands Company Profile of Clemenger Group summarises the agency's history and current operations and also contains the following website links:

Clemenger Group website

Brands

Clemenger BBDO OMD Australia
CHE Proximity PHD Australia
GRACosway MarketForce
Colenso BBDO NZ .99

Parent

BBDO Worldwide

Recent stories from Adbrands Weekly Update:

Adbrands Social Media 10th Dec 2018: "The Internet Remembers". And now for a different kind of Christmas ad. With the office party season kicking off this week, Clemenger BBDO has launched an experiential campaign for Drinkwise Australia, immortalising those awful moments of alcohol-induced abandon which in the age of social media tend to live on forever. There's a travelling art exhibition of five bronze statues, which are being installed in various different nightspots around Melbourne. The accompanying AR app provides an art critic's description of each piece. "The internet remembers everything," said creative directors Ant Phillips and Rich Williams. "We hope the thought of becoming a viral sensation for all the wrong reasons will encourage people to change their binge drinking habits for the better. This campaign is a stark reminder of what can happen when you don't."

Adbrands Social Media 9th Oct 2018: "The Simple Bit". Here's a cute new spot for Australian life insurer Ahm from Clemenger BBDO, working with US-based New Yorker cartoonist Liana Finck. They've directed her attention towards a series of everyday frustrations as a way of illustrating how Ahm takes the complications out of health insurance. Well, yes, it's a stretch. Buying health insurance is not quite the same as a faulty towel dispenser or a bad haircut, but we get the general idea.

Adbrands Weekly Update 6th Sep 2018: Ads Of The Week: "Generation Voice". Oddly, this week sees the release of several ads in which kids teach their parents a thing or two. (See the others on our Facebook page). The latest campaign from New Zealand's Colenso BBDO for that country's main telecoms provider Spark is a timely reminder for parents that the internet allows kids to fact-check all those little white lies you tell to make your own life a bit easier. "Does the water *really* turn red when you pee in the swimming pool?" "Does the internet *really* turn off at 7pm every night?" Dear oh dear! What a terrible example we set!

Adbrands Social Media 19th Jun 2018: Great quickie gag in Clemenger BBDO's new campaign for Mars Bar in Australia. "Enough chocolate to deal with anything" is the slogan. That allows for any number of similarly awkward (but amusing) set-ups. We can probably expect plenty more of these to come. 

Adbrands Weekly Update 1st Feb 2018: BBDO topped global rankings for creativity in 2017 once again, according to the latest Big Won report. Ogilvy, McCann and DDB held the next three places, and Publicis made a rare appearance among the top five. In terms of individual agencies, Clemenger BBDO in Australia, AlmapBBDO in Brazil and the BBDO New York flagship held the top three places, ahead of McCann NY and BETC Paris. Clems' Meet Graham for the Melbourne TAC was the world's most awarded campaign, while the same agency's Mars Hungerithm was among the Top Five. McCann's Fearless Girl for State Street was the #2 campaign.

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