Clemenger Group (Australia)

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Clemenger Group is one of Australia's foremost marketing communications groups, and celebrated its 70th anniversary in 2016. Its biggest subsidiary business is Clemenger BBDO, the local outpost of BBDO Worldwide, and one of the country's top agencies. Other units include CHE and New Zealand's Colenso BBDO - one of the world's most awarded agencies in 2012 - as well as local outposts of Omnicom's OMD, PHD, Porter Novelli and Proximity networks. For many years, the BBDO Worldwide network held only a minority stake in the group, with the remaining shares jointly owned by managers and staff in Australia and New Zealand. In 2011, however, Omnicom increased its stake to majority control of the business.

Selected Clemenger BBDO advertising

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Who are the competitors of Clemenger Group? See ranking of Australia's Leading Advertising Agencies

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. The Adbrands Company Profile of Clemenger Group summarises the agency's history and current operations and also contains the following website links:

Clemenger Group website


Clemenger BBDO OMD Australia
CHE Proximity PHD Australia
GRACosway MarketForce
Colenso BBDO NZ .99


BBDO Worldwide

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 1st Feb 2018: BBDO topped global rankings for creativity in 2017 once again, according to the latest Big Won report. Ogilvy, McCann and DDB held the next three places, and Publicis made a rare appearance among the top five. In terms of individual agencies, Clemenger BBDO in Australia, AlmapBBDO in Brazil and the BBDO New York flagship held the top three places, ahead of McCann NY and BETC Paris. Clems' Meet Graham for the Melbourne TAC was the world's most awarded campaign, while the same agency's Mars Hungerithm was among the Top Five. McCann's Fearless Girl for State Street was the #2 campaign.

Adbrands Weekly Update 16th Nov 2017: Ads Of The Week: "Elf's Journey". Are we Brits undergoing some sort of Brexit-induced crisis of confidence? We arguably invented the modern version of Christmas 150 years ago, yet this year some of the best Christmas ads have originated in a country where they celebrate the holidays on the beach with a barbecue rather than in front of a roaring log fire with snow on the ground outside. Last week we had TBWA's delightful gingerbread quest for David Jones. Now how about this unexpectedly great spot from Clemenger BBDO for Australian department store Myer. Unlike so many of its UK counterparts, this ad somehow seems to have a better grasp on selling the joyful spirit of Christmas, retaining its sense of humour about the delightful absurdity of the whole thing, and suppressing the urge to get maudlin or sentimental. Oddly enough, in terms of pure entertainment, it may be one of the best Christmas ads we've seen this year. 

Adbrands Weekly Update 5th Oct 2017: Ads Of The Week: "Brewery Fresh". Ah! The return of the crazy Australian beer ad! It's been 12 years since Carlton's iconic "Big Ad", which ushered in a succession of less epic but equally oddball campaigns over the next few years. Then suddenly, with a decline in local beer sales, it all got a bit serious and a bit earnest after around 2012. That drought may now be over, helped perhaps by the fact that brewer CUB is now owned by the more worldly AB InBev. This spot from Clemenger BBDO marks a return to those good old days when beer ads weren't required to make sense or explain the heritage or organic properties of a particular brew. They just have to make you laugh. 

Adbrands Weekly Update 24th Aug 2017: Ads of the Week: "Keeping It Real". Everyone likes to put the boot in on hipster chic, all that kale and artisan coffee, those beards and bicycles, it's just too hard to resist. The irony is all those ads poking fun are themselves conceived, written and directed by the very same hipsters they depict. Clemenger BBDO is the latest agency to satirise urban cool with an entertaining campaign for the Australian arm of Burger King, Hungry Jack's. You've seen ads like this before of course (most recently in Leo Burnett London's campaign for McDonald's coffee) but that doesn't make this any less funny. 

Adbrands Weekly Update 22nd Jun 2017: Ads of the Week "Meet Graham". The Cannes Lions Health sub-event, which opened the festivities last weekend, still hasn't quite found its form, with only one Grand Prix awarded, under the Health & Wellness banner. Clemenger BBDO and Australian road safety body TAC commissioned renowned local artist Patricia Piccinini (who tends to specialise in bizarre partly human sculptures) to create "Graham", a representation of the kind of body shape you'd need to survive most road accidents. And a handsome devil he is too. You might even call him "Fearless Boy", a grotesque partner for McCann New York's little bronze statue. Graham collected another Grand Prix in the main event, one of three awarded in the Cyber category.

Adbrands Weekly Update 23rd Feb 2017: Ads Of The Week: "Sand From Bottles". Colenso BBDO's "Brewtroleum" film for Heineken-owned DB Export was one of the world's most awarded marketing campaigns last year. Here's the follow-up, launching a system that will process empty beer bottles into sand that can be used for construction and other industrial purposes in place of New Zealanders' beloved beach sand. As with the Brewtroleum concept - which ran cars on beer! - we're not sure how practical this is, but the idea is fabulous. 

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