Clemenger Group is one of Australia's foremost marketing communications groups, originally founded in 1946 by former tennis star Jack Clemenger. Its biggest subsidiary business is Clemenger BBDO, the local outpost of BBDO Worldwide with offices in Sydney, Melbourne and Brisbane, and one of the country's most admired creative agencies. It is partnered by sister Australian shop CHE Proximity and New Zealand's Colenso BBDO - despite its small size the world's most single most awarded agency in 2012 and 2016, and a regular among the top ten - as well as local outposts of Omnicom's OMD, PHD and Porter Novelli networks. For many years, the BBDO Worldwide network held only a minority stake in the group, with the remaining shares jointly owned by managers and staff in Australia and New Zealand. In 2011, however, Omnicom increased its stake to a little under 74% of the business. Around 340 senior Clemenger employees own all the remaining equity via a staff fund. Omnicom network agencies account for the largest part of Clemenger's extensive portfolio, but it also controls a collection of satellite marketing services agencies, including regional ad agencies Marketforce and 99, public affairs specialist GRACosway, communications research consultancy Hall & Partners, field marketer Traffik (also the local partner for Omnicom's Radiate network) and Quantum Market Research. Clemenger Group reported gross revenues of A$546m in 2018, including its share of associate agencies. Statutory revenues were A$366.6m with net profit of A$48.1m. Rob Morgan is executive chairman; Clemenger BBDO CEO Nick Garrett departed in 2019, and his role was split between Gayle White (CEO, Melbourne) and Pete Bosilkovski (CEO, Sydney). Ben Coulson is CCO.
Capsule checked 3rd July 2019
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Historical profile information for Clemenger Group
Adbrands Social Media 10th Dec 2018: "The Internet Remembers". And now for a different kind of Christmas ad. With the office party season kicking off this week, Clemenger BBDO has launched an experiential campaign for Drinkwise Australia, immortalising those awful moments of alcohol-induced abandon which in the age of social media tend to live on forever. There's a travelling art exhibition of five bronze statues, which are being installed in various different nightspots around Melbourne. The accompanying AR app provides an art critic's description of each piece. "The internet remembers everything," said creative directors Ant Phillips and Rich Williams. "We hope the thought of becoming a viral sensation for all the wrong reasons will encourage people to change their binge drinking habits for the better. This campaign is a stark reminder of what can happen when you don't."
Adbrands Social Media 9th Oct 2018: "The Simple Bit". Here's a cute new spot for Australian life insurer Ahm from Clemenger BBDO, working with US-based New Yorker cartoonist Liana Finck. They've directed her attention towards a series of everyday frustrations as a way of illustrating how Ahm takes the complications out of health insurance. Well, yes, it's a stretch. Buying health insurance is not quite the same as a faulty towel dispenser or a bad haircut, but we get the general idea.
Adbrands Weekly Update 6th Sep 2018: Ads Of The Week: "Generation Voice". Oddly, this week sees the release of several ads in which kids teach their parents a thing or two. (See the others on our Facebook page). The latest campaign from New Zealand's Colenso BBDO for that country's main telecoms provider Spark is a timely reminder for parents that the internet allows kids to fact-check all those little white lies you tell to make your own life a bit easier. "Does the water *really* turn red when you pee in the swimming pool?" "Does the internet *really* turn off at 7pm every night?" Dear oh dear! What a terrible example we set!
Adbrands Social Media 19th Jun 2018: Great quickie gag in Clemenger BBDO's new campaign for Mars Bar in Australia. "Enough chocolate to deal with anything" is the slogan. That allows for any number of similarly awkward (but amusing) set-ups. We can probably expect plenty more of these to come.
Adbrands Weekly Update 1st Feb 2018: BBDO topped global rankings for creativity in 2017 once again, according to the latest Big Won report. Ogilvy, McCann and DDB held the next three places, and Publicis made a rare appearance among the top five. In terms of individual agencies, Clemenger BBDO in Australia, AlmapBBDO in Brazil and the BBDO New York flagship held the top three places, ahead of McCann NY and BETC Paris. Clems' Meet Graham for the Melbourne TAC was the world's most awarded campaign, while the same agency's Mars Hungerithm was among the Top Five. McCann's Fearless Girl for State Street was the #2 campaign.
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