Clemenger Group is one of Australia's foremost marketing communications groups, originally founded in 1946 by former tennis star Jack Clemenger. Its biggest subsidiary business is Clemenger BBDO, the local outpost of BBDO Worldwide with offices in Sydney, Melbourne and Brisbane, and one of the country's most admired creative agencies. Industry watcher Mumbrella named Clemenger BBDO Melbourne as its Agency of the Decade in 2019. The main agency is partnered by sister Australian shop CHE Proximity and New Zealand's Colenso BBDO - despite its small size the world's single most awarded agency in both 2012 nd 2016, and a regular among the top ten - as well as local outposts of Omnicom's OMD, PHD and Porter Novelli networks. For many years, the BBDO Worldwide network held only a minority stake in the group, with the remaining shares jointly owned by managers and staff in Australia and New Zealand. In 2011, however, Omnicom increased its stake to a little under 74% of the business. Around 340 senior Clemenger employees own all the remaining equity via a staff fund. Omnicom network agencies account for the largest part of Clemenger's extensive portfolio, but it also controls a collection of satellite marketing services agencies, including regional ad agencies Marketforce and 99, public affairs specialist GRACosway, communications research consultancy Hall & Partners, field marketer Traffik (also the local partner for Omnicom's Radiate network) and Quantum Market Research. Clemenger Group reported gross revenues of A$546m in 2018, including its share of associate agencies. Statutory revenues were A$366.6m with net profit of A$48.1m. Rob Morgan is executive chairman; Clemenger BBDO CEO Nick Garrett departed in 2019, and his role was split between Gayle White (CEO, Melbourne) and Pete Bosilkovski (CEO, Sydney). Ben Coulson is CCO.
Capsule checked 3rd July 2019
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Historical profile information for Clemenger Group
Adbrands Daily Update 16th Jan 2020: In a surprise development which may ultimately bode ill for Publicis Groupe and other agencies elsewhere, Samsung has consolidated all marketing services in Australia into Omnicom / Clemenger Group's CHE Proximity. That agency already managed Samsung's digital and CRM account. Publicis Groupe is the main loser: its Leo Burnett and Starcom had handled creative and media respectively here as in most other global markets. It's understood that PR will remain with the local office of Edelman.
Adbrands Daily Update 15th Nov 2019: "Make It Happen". Just for a change, how about an ad that's not about Christmas. There are just a couple of them out there. The creative department at Clemenger BBDO Sydney have definitely been indulging in some illicit substances if this freaky spot for Suntory's V Energy drink is anything to go by. We are truly through the looking glass here. That can happen after you've consumed a case or two of the client's product in search of inspiration.
Adbrands Daily Update 11th Nov 2019: "Christmas is Where We Are". Up here in the Northern hemisphere, you'd never think about going camping for Christmas, but Australia has entirely different ideas. (Hopefully that will still be possible by then in Eastern Australia). Clemenger BBDO offers a charming tale for local department store group Myer, in which a young girl worries about how Santa will find her if she's somewhere out in the bush rather than back home on Christmas Eve. To make life even easier, Myer is selling a bluetooth-enabled Global Positioning Stocking for A$34.95 so Santa will know exactly where in Australia you are to leave your presents.
Adbrands Social Media 10th Dec 2018: "The Internet Remembers". And now for a different kind of Christmas ad. With the office party season kicking off this week, Clemenger BBDO has launched an experiential campaign for Drinkwise Australia, immortalising those awful moments of alcohol-induced abandon which in the age of social media tend to live on forever. There's a travelling art exhibition of five bronze statues, which are being installed in various different nightspots around Melbourne. The accompanying AR app provides an art critic's description of each piece. "The internet remembers everything," said creative directors Ant Phillips and Rich Williams. "We hope the thought of becoming a viral sensation for all the wrong reasons will encourage people to change their binge drinking habits for the better. This campaign is a stark reminder of what can happen when you don't."
Adbrands Social Media 9th Oct 2018: "The Simple Bit". Here's a cute new spot for Australian life insurer Ahm from Clemenger BBDO, working with US-based New Yorker cartoonist Liana Finck. They've directed her attention towards a series of everyday frustrations as a way of illustrating how Ahm takes the complications out of health insurance. Well, yes, it's a stretch. Buying health insurance is not quite the same as a faulty towel dispenser or a bad haircut, but we get the general idea.
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