The local outpost of DDB is one of Australia's leading creative agencies. In addition to the main DDB agencies in Sydney and Melbourne, the group also houses local offices for sister brands Track (formerly Rapp) and Interbrand, as well as healthcare shop DDB Remedy and corporate communications unit Mango. It acquired youth marketing agency Lifelounge in 2015. Marty O'Halloran - a 25-year veteran of the agency - is chairman, with Andrew Little as CEO. Campaign Asia Pacific named DDB its Australia & New Zealand Agency of the Year for 2012. DDB traces its lineage in Australia back to United Service Publicity launched after World War II, and acquired by Needham Harper Steers in the late 1960s, becoming USP Needham. Doyle Dane Bernbach launched a local presence with the purchase of John Singleton's SPASM "super-agency" in 1973, as well as several other agencies. Needham and DDB themselves merged in 1986 with BBDO to create Omnicom. See also the Adbrands profile of the main DDB Worldwide network. Adbrands does not currently profile DDB Australia but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Capsule checked 1st May 2018
Which clients does DDB Australia handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of DDB Australia? See ranking of Australia's Leading Advertising Agencies
Account assignments & selected contact information
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
Adbrands Social Media 18th Apr 2019: "Tokyo Dry 2". Here's a fabulously joyful spot from DDB New Zealand for the popular "dry" process spin-off from local hero beer Steinlager. (It's the brewing process made famous by Asahi Super Dry in which almost all the sugar is converted to alcohol to give lower calorie content and less of an aftertaste). And they know what they're talking about at Steinlager when they produce a Japanese-style lager: the brewery is a regional division of Kirin. It's a second bite of the cherry for Steinlager and DDB, who have teamed up before for this sort of Tokyo-themed culture mash-up, but this one is the best to-date. The backing track is a remix of 'Slice of Heaven' by Dave Dobbyn. Let's dance!
Adbrands Social Media 11th Mar 2019: "Here To Help: Separating". Here's the latest from DDB Sydney for Australia's Westpac Bank. It follows up a campaign we featured here last year which aimed to show how the bank can help when you're struggling to cope with the loss of a loved one. That was more of a period piece. The new spot - aimed at families coping with divorce - is even more acutely observed and beautifully judged, making this couple's child its centre of gravity and presenting both sides of the break-up with equal compassion. There's no specific program in place for life's various emergencies, but Westpac is making a formal promise that it will understand its customers' concerns and will provide assistance. That's a commendable aim, and justly supported by a fine film.
Adbrands Social Media 16th Oct 2018: "It's Just Not Cricket". You probably need to understand the game of cricket to appreciate this funny historical pastiche from DDB Australia for coverage of the game on local cable channel Foxtel. Our US readers are therefore excused, since not even cricket has been able to penetrate the American passion for anything sports-related. (Is cricket really a sport? Some might even ask). Perhaps we should also explain that "It's just not cricket" is a phrase that has entered the language to suggest anything in daily life that doesn't constitute fair play. Anyway for the rest of us, this is an entertaining reminder on the ways in which the game has changed over the years. Mostly for the good. Still not sure about those multicoloured pyjamas, though...
Adbrands Social Media 9th Oct 2018: "Too Powerful for TV". DDB Australia's latest ad for the Volkswagen Amarok truck isn't perhaps their best, but it's still enormously entertaining, if only for the supremely "meta" self-awareness about what you can and can't show in a commercial. We're not sure that it will work for industry outsiders but anyone in the biz can have a good chuckle about over-enthusiastic directors and over-rigorous compliance overseers.
Adbrands Weekly Update 2nd Aug 2018: Ads of the Week: "Bereavement". You know you have a great agency when they can make an ad about bereavement as upbeat and life-affirming as this. DDB Sydney works miracles with a difficult subject for Australian bank Westpac, refining a life well-lived into a few touching and entertaining vignettes, all topped off by a very handsome and luxuriant moustache.
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