The local outpost of DDB is one of Australia's leading creative agencies. In addition to the main DDB agencies in Sydney and Melbourne, the group also houses local offices for sister brands Track (formerly Rapp) and Interbrand, as well as healthcare shop DDB Remedy and corporate communications unit Mango. It acquired youth marketing agency Lifelounge in 2015. Marty O'Halloran - a 25-year veteran of the agency - is chairman, with Andrew Little as CEO. Campaign Asia Pacific named DDB its Australia & New Zealand Agency of the Year for 2012. DDB traces its lineage in Australia back to United Service Publicity launched after World War II, and acquired by Needham Harper Steers in the late 1960s, becoming USP Needham. Doyle Dane Bernbach launched a local presence with the purchase of John Singleton's SPASM "super-agency" in 1973, as well as several other agencies. Needham and DDB themselves merged in 1986 with BBDO to create Omnicom. See also the Adbrands profile of the main DDB Worldwide network. Adbrands does not currently profile DDB Australia but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does DDB Australia handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of DDB Australia? See ranking of Australia's Leading Advertising Agencies
Capsule checked 1st May 2018
Adbrands Weekly Update 3rd May 2018: Ads of the Week "The Dance". Remember that episode of Friends? The One with the Ballroom Dancing? Someone at DDB New Zealand certainly does and so will you after watching this lovely spot for Lion's local beer Speight's. That's no disparagement, by the way. Most people who grew up with that masterful TV series know that even now, more than a decade after it ended, life still manages to throw you a little echo of Friends most days of the week. To their great credit, DDB take that gag involving Joey and Treeger the janitor as their inspiration, but then pursue a different route entirely, with a wonderfully heart-warming conclusion that is all the agency's own. OK, now, who needs some help quitting their gym membership?
Adbrands Social Media 9th Apr 2018: "Proudly Supporting Australia". Not crazy about that dodgy cover of Heroes, but in all other respects DDB Sydney's campaign for Australian bank Westpac is a great piece of work. This collection of striking scenarios is designed to illustrate "the quintessential Australia spirit of mateship". We're not sure that was ever really a word before, but it certainly is now. Also, we're not certain saving a stranger's life is something only Australians do, but we'll let that pass because the individual vignettes are so strong. The Harbour Bridge incident is especially impressive.
Adbrands Weekly Update 7th Dec 2017: Ads of the Week "Go Full Summer". Up here in the Northern hemisphere, with the Christmas holidays just around the corner, it's easy to forget that for some people the *summer* has just begun. DDB Australia has this lovely spot for McDonald's out this week, which offers a warm and enchanting bird's eye view of the fun and family games our cousins Down Under have to look forward to over the coming weeks. (For many it's already started). Hang on, guys, we're just jumping on a plane and on our way!
Adbrands Weekly Update 28th Jul 2016: Ads of the Week "Olympic Breakfast". You have to feel a little sorry for Australians in the forthcoming Olympics, which are taking place literally on the other side of the world. Which means day becomes night and night day for any Ozzie planning to watch their boys and girls compete live. The local arm of "Maccas" - McDonald's to you and me - is taking advantage of that fact with a big push for its breakfast menu, courtesy of DDB Sydney.
Adbrands Weekly Update 14th Apr 2016: Ads of the Week: "Anything For Love". McDonald's Australia unveiled this lovely extended ad from DDB Sydney to promote its grown-up gourmet burger range. However, the burgers themselves play only a supporting role in a witty and beautifully well-observed film about the often challenging but always rewarding relationship between a Dad and his daughter. This Dad will do anything for love, as long as it doesn't involve eating Chicken McNuggets. Admittedly this reviewer is a bit partisan (as a Dad with daughters) but any parent will find it hard not to be charmed.
Adbrands Weekly Update 4th Sept 2014: Ads Of The Week "It's A Confidence Thing". Let us celebrate yet again one of the most productive client-agency relationships in the global ad business with another masterpiece from DDB for Volkswagen. This time it's DDB's Sydney office, with a comical circular narrative that explores the seductive benefits of owning a new Volkswagen Polo. Excellent casting too, to get just the right ascending scale of attractiveness for each of the central characters. Lovely!
Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
New to the industry? See here for a brief summary of how the agency business is structured.
All rights reserved © Mind Advertising Ltd 1998-2018