DDB Australia & New Zealand advertising & marketing assignments

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Selected DDB Australia & New Zealand advertising

The local outpost of DDB is one of Australia's leading creative agencies. In addition to the main DDB agencies in Sydney and Melbourne, the group also houses local offices for sister brands Track (formerly Rapp) and Interbrand, as well as healthcare shop DDB Remedy and corporate communications unit Mango. It acquired youth marketing agency Lifelounge in 2015. Marty O'Halloran - a 25-years-plus veteran of the agency - is chairman, but was named in July 2020 as the new global CEO for the DDB network. Andrew Little is CEO of DDB Australia & New Zealand. Ben Welsh stepped down as chief creative officer in 2021, to be replaced by Stephen de Wolf. Campaign Asia Pacific named DDB its Australia & New Zealand Agency of the Year for 2012. DDB Sydney was Campaign Brief Agency of the Year for 2018. DDB traces its lineage in Australia back to United Service Publicity launched after World War II. That agency was acquired by Needham Harper Steers in the late 1960s, becoming USP Needham. Doyle Dane Bernbach launched a local presence with the purchase of John Singleton's SPASM "super-agency" in 1973, as well as several other agencies. Needham and DDB themselves merged in 1986 with BBDO to create Omnicom. See also the Adbrands profile of the main DDB Worldwide network.

Capsule checked 12th June 2020

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Recent stories from Adbrands Update:

Marketer Moves 13th Sep 2021: New chief creative officer named at DDB Australia. See Marketer Moves (members only).

Marketer Moves 30th Aug 2021: New chief creative officer to be confirmed at DDB Australia. See Marketer Moves (members only).

Adbrands Daily Update 2nd Mar 2020: "Business". Here's another in a fine series of ads from DDB Sydney for local banking giant Westpac. Like its predecessors (which we featured here previously), it manages to tell a thoroughly compelling and emotionally resonant life story, all in the space of just 60 seconds. Previous ads have handled bereavement and divorce; this one promotes the bank's business services. It's the tale of a doctor from 80s Beirut (but it could just as well be modern Syria) who flees his troubled homeland and chooses a far humbler but safer life in Australia for the sake of his expanding family, eventually launching his own business. Great work.

Adbrands Daily Update 10th Dec 2019: "Life Needs More Sport". Down there in the Southern hemisphere, it's full summer; you certainly wouldn't want to run naked along the beach up here in the North right now. Here's a charming little film from DDB New Zealand for their local Sky satellite TV service, part of a wider campaign that celebrates some of the ways in which sport takes over in everyday life. Go, little guy, go! Despite the name, New Zealand's Sky has no connection to the European satellite service of the same name. It was an entirely separate business when it launched in the late 1980s, although the Murdoch clan later owned a stake in the business for a few years between 2005 and 2013.

Adbrands Daily Update 16th Oct 2019: "Dinosaur vs Unicorn". In a battle between a T-Rex and a unicorn, I don't think there's much doubt about who would win in the, ahem, "real world". But DDB New Zealand has different ideas in this charming spot for AA Insurance. It's a lovely idea, enhanced by excellent CG. "The objective," says ECD Gary Steele, "was to stray from the standard rhetoric around insurance, and act as a reminder that the best moments in life occur when you embrace the chaos and enjoy the moment, which is only possible when you know you're insured."

Adbrands Daily Update 19th Aug 2019: "Clearly a Sealy". One doesn't usually expect very much in the way of advertising excellence from companies that make mattresses, so this ad from DDB New Zealand for Sealy in Australia and other Asia Pacific markets is quite a exception. Kudos to the client for being prepared to go that extra bit further to produce an ad that lives up to the product it's promoting, by employing imagination and some striking visual set-ups. Of course, when it comes to the always reliable DDB NZ, we'd expect nothing less.

Adbrands Social Media 18th Apr 2019: "Tokyo Dry 2". Here's a fabulously joyful spot from DDB New Zealand for the popular "dry" process spin-off from local hero beer Steinlager. (It's the brewing process made famous by Asahi Super Dry in which almost all the sugar is converted to alcohol to give lower calorie content and less of an aftertaste). And they know what they're talking about at Steinlager when they produce a Japanese-style lager: the brewery is a regional division of Kirin. It's a second bite of the cherry for Steinlager and DDB, who have teamed up before for this sort of Tokyo-themed culture mash-up, but this one is the best to-date. The backing track is a remix of 'Slice of Heaven' by Dave Dobbyn. Let's dance! 

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