The local outpost of DDB is one of Australia's leading creative agencies. In addition to the main DDB agencies in Sydney and Melbourne, the group also houses local offices for sister brands Rapp, Tribal DDB and Interbrand, as well as more specialised healthcare and shopper marketing agencies and corporate communications unit Mango. It acquired youth marketing agency Lifelounge in 2015. Marty O'Halloran is chairman, with Andrew Little as CEO. Campaign Asia Pacific named DDB its Australia & New Zealand Agency of the Year for 2012. DDB traces its lineage in Australia back to United Service Publicity launched after World War II, and acquired by Needham Harper Steers in the late 1960s, becoming USP Needham. Doyle Dane Bernbach launched a local presence with the purchase of John Singleton's SPASM "super-agency" in 1973, as well as several other agencies. Needham and DDB themselves merged in 1986 with BBDO to create Omnicom. See also the Adbrands profile of the main DDB Worldwide network. Adbrands does not currently profile DDB Australia but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does DDB Australia handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of DDB Australia? See ranking of Australia's Leading Advertising Agencies
Capsule checked 22nd April 2016
Adbrands Social Media 9th Apr 2018: "Proudly Supporting Australia". Not crazy about that dodgy cover of Heroes, but in all other respects DDB Sydney's campaign for Australian bank Westpac is a great piece of work. This collection of striking scenarios is designed to illustrate "the quintessential Australia spirit of mateship". We're not sure that was ever really a word before, but it certainly is now. Also, we're not certain saving a stranger's life is something only Australians do, but we'll let that pass because the individual vignettes are so strong. The Harbour Bridge incident is especially impressive.
Adbrands Weekly Update 7th Dec 2017: Ads of the Week "Go Full Summer". Up here in the Northern hemisphere, with the Christmas holidays just around the corner, it's easy to forget that for some people the *summer* has just begun. DDB Australia has this lovely spot for McDonald's out this week, which offers a warm and enchanting bird's eye view of the fun and family games our cousins Down Under have to look forward to over the coming weeks. (For many it's already started). Hang on, guys, we're just jumping on a plane and on our way!
Adbrands Weekly Update 28th Jul 2016: Ads of the Week "Olympic Breakfast". You have to feel a little sorry for Australians in the forthcoming Olympics, which are taking place literally on the other side of the world. Which means day becomes night and night day for any Ozzie planning to watch their boys and girls compete live. The local arm of "Maccas" - McDonald's to you and me - is taking advantage of that fact with a big push for its breakfast menu, courtesy of DDB Sydney.
Adbrands Weekly Update 14th Apr 2016: Ads of the Week: "Anything For Love". McDonald's Australia unveiled this lovely extended ad from DDB Sydney to promote its grown-up gourmet burger range. However, the burgers themselves play only a supporting role in a witty and beautifully well-observed film about the often challenging but always rewarding relationship between a Dad and his daughter. This Dad will do anything for love, as long as it doesn't involve eating Chicken McNuggets. Admittedly this reviewer is a bit partisan (as a Dad with daughters) but any parent will find it hard not to be charmed.
Adbrands Weekly Update 4th Sept 2014: Ads Of The Week "It's A Confidence Thing". Let us celebrate yet again one of the most productive client-agency relationships in the global ad business with another masterpiece from DDB for Volkswagen. This time it's DDB's Sydney office, with a comical circular narrative that explores the seductive benefits of owning a new Volkswagen Polo. Excellent casting too, to get just the right ascending scale of attractiveness for each of the central characters. Lovely!
Adbrands Weekly Update 10th Jul 2014: Ads of the Week "Born To Defy". DDB New Zealand selected local free diving star William Trubridge to anchor this stunning spot for the country's most celebrated brew Steinlager. Extraordinary images, though we're not sure quite how any beer - even Steinlager - can be said to "defy" anything. Apart perhaps from sobriety, that is. Separately, DDB's German outpost, known as DDB Tribal since the merger of the main agency with its digital satellite, has dropped the Tribal tag from its name and is once again plain DDB Germany. That follows the similar separation of BBDO and Proximity in Germany earlier this year.
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