DDB Australia

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Selected DDB Australia & New Zealand advertising

The local outpost of DDB is one of Australia's leading creative agencies. In addition to the main DDB agencies in Sydney and Melbourne, the group also houses local offices for sister brands Track (formerly Rapp) and Interbrand, as well as healthcare shop DDB Remedy and corporate communications unit Mango. It acquired youth marketing agency Lifelounge in 2015. Marty O'Halloran - a 25-year veteran of the agency - is chairman, with Andrew Little as CEO. Campaign Asia Pacific named DDB its Australia & New Zealand Agency of the Year for 2012. DDB traces its lineage in Australia back to United Service Publicity launched after World War II, and acquired by Needham Harper Steers in the late 1960s, becoming USP Needham. Doyle Dane Bernbach launched a local presence with the purchase of John Singleton's SPASM "super-agency" in 1973, as well as several other agencies. Needham and DDB themselves merged in 1986 with BBDO to create Omnicom. See also the Adbrands profile of the main DDB Worldwide network. Adbrands does not currently profile DDB Australia but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 1st May 2018

Which clients does DDB Australia handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of DDB Australia? See ranking of Australia's Leading Advertising Agencies

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. Adbrands Weekly Update is a weekly summary of the latest news affecting leading advertisers and their advertising and marketing agencies.

Recent stories from Adbrands Weekly Update:

Adbrands Social Media 16th Oct 2018: "It's Just Not Cricket". You probably need to understand the game of cricket to appreciate this funny historical pastiche from DDB Australia for coverage of the game on local cable channel Foxtel. Our US readers are therefore excused, since not even cricket has been able to penetrate the American passion for anything sports-related. (Is cricket really a sport? Some might even ask). Perhaps we should also explain that "It's just not cricket" is a phrase that has entered the language to suggest anything in daily life that doesn't constitute fair play. Anyway for the rest of us, this is an entertaining reminder on the ways in which the game has changed over the years. Mostly for the good. Still not sure about those multicoloured pyjamas, though...

Adbrands Social Media 9th Oct 2018: "Too Powerful for TV". DDB Australia's latest ad for the Volkswagen Amarok truck isn't perhaps their best, but it's still enormously entertaining, if only for the supremely "meta" self-awareness about what you can and can't show in a commercial. We're not sure that it will work for industry outsiders but anyone in the biz can have a good chuckle about over-enthusiastic directors and over-rigorous compliance overseers.

Adbrands Weekly Update 2nd Aug 2018: Ads of the Week: "Bereavement". You know you have a great agency when they can make an ad about bereavement as upbeat and life-affirming as this. DDB Sydney works miracles with a difficult subject for Australian bank Westpac, refining a life well-lived into a few touching and entertaining vignettes, all topped off by a very handsome and luxuriant moustache.

Adbrands Weekly Update 3rd May 2018: Ads of the Week "The Dance". Remember that episode of Friends? The One with the Ballroom Dancing? Someone at DDB New Zealand certainly does and so will you after watching this lovely spot for Lion's local beer Speight's. That's no disparagement, by the way. Most people who grew up with that masterful TV series know that even now, more than a decade after it ended, life still manages to throw you a little echo of Friends most days of the week. To their great credit, DDB take that gag involving Joey and Treeger the janitor as their inspiration, but then pursue a different route entirely, with a wonderfully heart-warming conclusion that is all the agency's own. OK, now, who needs some help quitting their gym membership? 

Adbrands Social Media 9th Apr 2018: "Proudly Supporting Australia". Not crazy about that dodgy cover of Heroes, but in all other respects DDB Sydney's campaign for Australian bank Westpac is a great piece of work. This collection of striking scenarios is designed to illustrate "the quintessential Australia spirit of mateship". We're not sure that was ever really a word before, but it certainly is now. Also, we're not certain saving a stranger's life is something only Australians do, but we'll let that pass because the individual vignettes are so strong. The Harbour Bridge incident is especially impressive. 

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