Foster's Lager: Brand Profile

Selected Fosters advertising

Foster's, or "the Amber Nectar", is probably the world's most famous Australian brand, as well as one of the leading international lagers. It has been available outside its country of origin for well over 100 years, but really exploded into the popular consciousness after a hugely successful marketing campaign in the 1980s which also introduced actor Paul "Crocodile Dundee" Hogan to an international audience. Ironically, despite its global prominence as an Australian icon, Foster's has for several years enjoyed only aminimal presence in its home market. As a result, original owner Foster's Group sold international rights to local brewers in key markets in the 2000s. Although Foster's Group was itself acquired in 2011 by SABMiller, which already had rights to Foster's beer in the US, the brand is still owned in Europe by Heineken.

Which agencies handle advertising for Foster's? Find out more from the Adbrands Account Assignments database

Who are the competitors of Foster's? See also Alcoholic Beverages Sector index

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Foster's Group website

Foster's USA Foster's UK

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