The local outpost of Grey ranks among Australia's leading marketing services groups, having first arrived in the country at the end of the 1960s. There are advertising agencies in Melbourne and Sydney as well as a local office of what is now Geometry (formerly G2). The Australian outpost of Grey's healthcare network GHG was absorbed in 2017 into Y&R's Sudler unit. Grey's Sydney outpost adopted the name JayGrey in 2009 following the arrival of creative director Jay Furby. His departure in 2013 saw the shop revert to its plain Grey name. However, another round of changes followed the absorption by WPP's local Australia group of part-owned STW. The latter's integrated shop The White Agency began sharing offices with Grey Australia towards the end of 2016, and they officially merged the following May to become WhiteGrey. The enlarged agency is led by co-CEOs Paul Warboys (ex-Grey) and Miles Joyce (from White). See also the Adbrands profile of the main Grey Worldwide network. Adbrands does not currently profile Grey Australia but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Grey Australia handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Grey Australia? See ranking of Australia's Leading Advertising Agencies
Capsule checked 27th October 2017
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 11th May 2017: The Australian office of Grey merged with sister shop The White Agency to create whiteGrey. The White Agency joined WPP AUNZ's portfolio through the takeover of STW last year, and it has been sharing office space with Grey for the past six months. Their respective leaders Paul Warboys (formerly COO of Grey) and Miles Joyce (from White) become joint-CEOs.
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