The local outpost of Grey ranks among Australia's leading marketing services groups, having first arrived in the country at the end of the 1960s. There are advertising agencies in Melbourne and Sydney as well as a local office of what is now Geometry (formerly G2). The Australian outpost of Grey's healthcare network GHG was absorbed in 2017 into Y&R's Sudler unit. Grey's Sydney outpost adopted the name JayGrey in 2009 following the arrival of creative director Jay Furby. His departure in 2013 saw the shop revert to its plain Grey name. However, another round of changes followed the absorption by WPP's local Australia group of part-owned STW. The latter's integrated shop The White Agency began sharing offices with Grey Australia towards the end of 2016, and they officially merged the following May to become WhiteGrey. The enlarged agency was initially led by co-CEOs Paul Warboys (ex-Grey) and Miles Joyce (from White). Warboys stepped down in Feb 2018, leaving Joyce as sole CEO, but he too announced his departure a few days later. Lee Simpson was named as WhiteGrey's new sole CEO with Chad Mackenzie as ECD. See also the Adbrands profile of the main Grey Worldwide network.
Capsule checked 5th November 2019
Which clients does Grey Australia handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Grey Australia? See ranking of Australia's Leading Advertising Agencies
Adbrands Account Assignments is a database tracking account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries.
Recent stories from Adbrands Update:
Adbrands Weekly Update 1st Mar 2018: The remaining CEO of Grey's Australian office, which operates as WhiteGrey, has quit. The agency was formed last year from the merger of Grey Australia and The White Agency, with both companies' leaders appointed as co-CEOs. Grey's Paul Warboys resigned last month for family reasons; his former partner Miles Joyce, from The White Agency, resigned this week, apparently as a result of a disagreement over the future strategy of the agency. John Steedman, chairman of WPP AUNZ's media and specialist agencies group, becomes acting CEO.
Adbrands Weekly Update 11th May 2017: The Australian office of Grey merged with sister shop The White Agency to create whiteGrey. The White Agency joined WPP AUNZ's portfolio through the takeover of STW last year, and it has been sharing office space with Grey for the past six months. Their respective leaders Paul Warboys (formerly COO of Grey) and Miles Joyce (from White) become joint-CEOs.
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