Havas/Host : advertising & marketing assignments

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French group Havas was until recently represented in Australia by two separate units: the local outpost of its main creative network, Havas Australia, but also via a majority shareholding the creative hotshop Host. During 2017, those two agencies were merged as Havas/Host, with the latter's founder Anthony Freedman becoming local group chairman. Host CEO Laura Aldington replaced Havas's Anthony Gregorio as CEO of the merged agency. The group also owns PR agencies Red and One Green Bean. The Red Agency was named as Australia's Large PR Agency of the Year by Mumbrella's CommsCon awards for two consecutive years in 2016 and 2017. In 2016, Host and One Green Bean teamed up with Universal Music to launch new entertainment marketing agency Bring. Newest addition to the portfolio is shopper marketing agency BD Australia, acquired in 2017. The main Havas Worldwide agency has outposts in Sydney, Melbourne and also Brisbane from 2012. Adbrands does not currently offer a business profile for Havas Worldwide Australia or Arnold Furnace but subscribers may access account assignments and contact information for the agency. See also the Adbrands profile of the main Havas Worldwide Worldwide network. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

Capsule checked 19th June 2018

Which clients does Host Havas Australia handle? Find out more from Adbrands Account Assignments

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Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 24th Jun 2018: Cannes Lions 2018: And so Cannes Lions 2018 draws to a close. Australia's Host/Havas takes home no fewer than three separate Grand Prix, along with a cupboard-full of metal awards, for the bold and commendable Palau Pledge Project, designed to help protect and maintain the spectacular environmental beauty of that tiny Pacific island. The campaign was awarded the Titanium award, considered by some to be Cannes' ultimate accolade, as Grand Prix in the Direct category, and also in the new Sustainable Development Goals category. As a result of the campaign, on behalf of the Palau Legacy Project, all in-bound visitors to the island now have to watch a short film about good environmental practises before they land and must then sign a pledge upon arrival at immigration not to take any action that might harm the island's biosphere. That pledge also forces them to agree to accept a fine of up to $1bn if they do anything to harm the environment during their stay.

Adbrands Weekly Update 7th Dec 2017: Ads of the Week "A Very Merry Mistake". It's official: for a limited period, the internet is no longer being powered by pictures of cute animals, but by Christmas ads. Air New Zealand offers this delightfully self-deprecating seasonal special, in which Santa attempts to unravel the complexities of the Kiwi accent. What do New Zealand kids want from Christmas? An earplane, a new beard, a biscuitball and a puggy bank? There's a delicious irony to the fact that it took an Australian agency, Havas-owned Host, to produce the spot for their Oceanic neighbours. Our only reservation? The first two minutes of the ad are just great. Just a bit of a shame the Air NZ flight crew had to be inserted for the closing sequence to explain the completely obvious and then wrap the whole thing up.

Adbrands Weekly Update 5th Oct 2017: Havas is merging its two main local creative agencies Havas and Host as Host/Havas. Havas CEO Anthony Gregorio is leaving the combined business, which will be led by the current Host CEO Laura Aldington. Host's founder Anthony Freedman was named as chairman of Havas Group A&NZ earlier this year.

Adbrands Weekly Update 24th Aug 2016: Ads of the Week "What Is Up?". Some stunning imagery in this moody, stirring spot by Havas Worldwide Sydney for the Royal Australian Air Force. Military recruitment ads are always a tough nut to crack - usually pushing the same ideas of personal fulfilment and the desire to serve your fellow man. There's only so many ways to cut that loaf, but Havas have done a fine job here.

Adbrands Weekly Update 29th May 2014: Havas Worldwide bolstered its client portfolio in Australia, with a clutch of grocery brands from local food company Goodman Fielder.

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