French group Havas was until recently represented in Australia by a local outpost of its main creative network, now Havas Australia. The group also has majority control of creative hotshop Host. During 2017, those two agencies were merged as Havas/Host, with the latter's founder Anthony Freedman becoming local group chairman. Host CEO Laura Aldington replaced Havas's Anthony Gregorio as CEO of the merged agency. The group also owns what is now Arnold Furnace, a local arm of the Arnold Worldwide network, and also PR agencies Red and One Green Bean. The Red Agency was named as Australia's Large PR Agency of the Year by Mumbrella's CommsCon awards for two consecutive years in 2016 and 2017. In 2016, Host and One Green Bean teamed up with Universal Music to launch new entertainment marketing agency Bring. Newest addition to the portfolio is shopper marketing agency BD Australia, acquired in 2017. The main Havas Worldwide agency has outposts in Sydney, Melbourne and also Brisbane from 2012. Adbrands does not currently offer a business profile for Havas Worldwide Australia or Arnold Furnace but subscribers may access account assignments and contact information for the agency. See also the Adbrands profile of the main Havas Worldwide Worldwide network. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Havas Worldwide Australia handle? Find out more from Adbrands Account Assignments
Who are the competitors of Havas Worldwide? See ranking of Australia's Leading Advertising Agencies
Capsule checked 22nd April 2016
Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 7th Dec 2017: Ads of the Week "A Very Merry Mistake". It's official: for a limited period, the internet is no longer being powered by pictures of cute animals, but by Christmas ads. Air New Zealand offers this delightfully self-deprecating seasonal special, in which Santa attempts to unravel the complexities of the Kiwi accent. What do New Zealand kids want from Christmas? An earplane, a new beard, a biscuitball and a puggy bank? There's a delicious irony to the fact that it took an Australian agency, Havas-owned Host, to produce the spot for their Oceanic neighbours. Our only reservation? The first two minutes of the ad are just great. Just a bit of a shame the Air NZ flight crew had to be inserted for the closing sequence to explain the completely obvious and then wrap the whole thing up.
Adbrands Weekly Update 5th Oct 2017: Havas is merging its two main local creative agencies Havas and Host as Host/Havas. Havas CEO Anthony Gregorio is leaving the combined business, which will be led by the current Host CEO Laura Aldington. Host's founder Anthony Freedman was named as chairman of Havas Group A&NZ earlier this year.
Adbrands Weekly Update 24th Aug 2016: Ads of the Week "What Is Up?". Some stunning imagery in this moody, stirring spot by Havas Worldwide Sydney for the Royal Australian Air Force. Military recruitment ads are always a tough nut to crack - usually pushing the same ideas of personal fulfilment and the desire to serve your fellow man. There's only so many ways to cut that loaf, but Havas have done a fine job here.
Adbrands Weekly Update 29th May 2014: Havas Worldwide bolstered its client portfolio in Australia, with a clutch of grocery brands from local food company Goodman Fielder.
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