French group Havas was until recently represented in Australia by two separate units: the local outpost of its main creative network, Havas Australia, but also via a majority shareholding in the creative hotshop Host. Those two agencies were eventually merged in 2017 as Host/Havas, with Host's founder Anthony Freedman becoming local group chairman. Host CEO Laura Aldington replaced Havas's Anthony Gregorio as CEO of the merged agency. The agency scored a spectacular hit in 2018 with its Palau Pledge Project, promoting environmental support for the tiny Pacific island of Palau. According to the WARC Creative 100 rankings, it was the single most awarded campaign of 2018, earning Host/Havas 6th place among the world's most awarded agencies. The group also owns PR agencies Red Havas - previously The Red Agency - and One Green Bean. The Red Agency was named as Australia's Large PR Agency of the Year by Mumbrella's CommsCon awards for two consecutive years in 2016 and 2017. In 2019, it was absorbed into a new global PR network under the name Red Havas, partnering similarly rebranded outposts in the US and UK. In 2016, Host and One Green Bean teamed up with Universal Music to launch new entertainment marketing agency Bring. Another addition to the portfolio was shopper marketing agency BD Australia, acquired in 2017. Havas Co-Maker is the group's content development and influencer marketing unit, and of course there are outposts of employee marketing unit Havas People and Havas Media. The latter expanded its range in 2020 with the acquisition of local indie Hyland Media; the latter's Virginia Hyland was appointed as regional CEO of Havas Media Group later the same year. The main Havas agency has outposts in Sydney, Melbourne and also Brisbane. See also the Adbrands profile of the main Havas Worldwide Worldwide network.
Capsule checked 7th May 2021
Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Which clients does Host Havas Australia handle? Find out more from Adbrands Account Assignments
Who are the competitors of Host Havas Australia? See ranking of Australia's Leading Advertising Agencies
Adbrands Daily Update 27th Aug 2020: Havas Media strengthened its position in Australia with the acquisition of Hyland, one of the country's largest remaining indepepdent media agencies. The agency will operate as a separate unit under the Havas Media umbrella. Key clients include Coty, Church & Dwight and Sydney Airport.
Adbrands Social Media 19th Jun 2019: "Cricket Ball / Coaster". "Put that thing down! You don't know where it's been!" Now owned by Reckitt Benckiser, Pine O Cleen is an Australian icon that has been keeping Ozzie homes clean since 1939. Host/Havas goes for a complete gross-out with two funny new spots that remind you just where that thing you picked up in the park or the pub might have been before you added it to your collection. Yuck!
Adbrands Weekly Update 24th Jun 2018: Cannes Lions 2018: And so Cannes Lions 2018 draws to a close. Australia's Host/Havas takes home no fewer than three separate Grand Prix, along with a cupboard-full of metal awards, for the bold and commendable Palau Pledge Project, designed to help protect and maintain the spectacular environmental beauty of that tiny Pacific island. The campaign was awarded the Titanium award, considered by some to be Cannes' ultimate accolade, as Grand Prix in the Direct category, and also in the new Sustainable Development Goals category. As a result of the campaign, on behalf of the Palau Legacy Project, all in-bound visitors to the island now have to watch a short film about good environmental practises before they land and must then sign a pledge upon arrival at immigration not to take any action that might harm the island's biosphere. That pledge also forces them to agree to accept a fine of up to $1bn if they do anything to harm the environment during their stay.
Adbrands Weekly Update 7th Dec 2017: Ads of the Week "A Very Merry Mistake". It's official: for a limited period, the internet is no longer being powered by pictures of cute animals, but by Christmas ads. Air New Zealand offers this delightfully self-deprecating seasonal special, in which Santa attempts to unravel the complexities of the Kiwi accent. What do New Zealand kids want from Christmas? An earplane, a new beard, a biscuitball and a puggy bank? There's a delicious irony to the fact that it took an Australian agency, Havas-owned Host, to produce the spot for their Oceanic neighbours. Our only reservation? The first two minutes of the ad are just great. Just a bit of a shame the Air NZ flight crew had to be inserted for the closing sequence to explain the completely obvious and then wrap the whole thing up.
Adbrands Weekly Update 5th Oct 2017: Havas is merging its two main local creative agencies Havas and Host as Host/Havas. Havas CEO Anthony Gregorio is leaving the combined business, which will be led by the current Host CEO Laura Aldington. Host's founder Anthony Freedman was named as chairman of Havas Group A&NZ earlier this year.
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