GM Holden (Australia)

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Selected Holden advertising

Holden is the Australian arm of General Motors, and is widely considered a national icon. In 2012, it celebrated the 65th anniversary of the development of the first all-Australian car, the Commodore sedan, a long-established champion which was the country's top-selling passenger car until 2011, and still features among the Top Ten. However times change, and although Holden remains one of Australia's best-known brands, it lost its position as the country's leading manufacturer in 2003 to Toyota. Despite two years of record sales across the industry as a whole in 2015 and 2016, Holden has continued to lose share, slipping to 4th place in the latter year with sales of just 94k units, the lowest figure for decades. There are no signs that the declines will halt any time soon. At the end of 2017, in a move that has been greeted with shock by many Australians, the company brought to an end 70 years of local automobile manufacturing with the closure of its remaining factory, and the last ever Australian-made Commodore. All vehicles are now imported, mainly from GM Korea or Europe. The group had toyed for years with the idea of selling its European subsidiary Opel before finally taking that step in 2017. It has so far appeared to remain loyal to its Antipodean outpost. But for how much longer? Adbrands no longer offers a business profile for GM Holden but subscribers may access account assignments and contact information. The searchable account assignments database is available to full subscribers to premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.

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Who are the competitors of Holden? See Cars Sector index for other companies

Capsule checked 2nd August 2017

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