McDonald's Australia - known locally among its customers as Macca's - is one of the US food giant's most successful regional subsidiaries. The country has a total population of 24m; McDonald's Australia serves around 1.5m of them every day, through 950 outlets nationwide (as well as in the outlying islands of Fiji, Western Samoa and Tahiti). That makes it the #3 territory by outlets for McDonald's in Asia, after Japan and China, and the #8 worldwide.
Selected McDonald's Australia advertising
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Adbrands Weekly Update 28th Jul 2016: Ads of the Week "Olympic Breakfast". You have to feel a little sorry for Australians in the forthcoming Olympics, which are taking place literally on the other side of the world. Which means day becomes night and night day for any Ozzie planning to watch their boys and girls compete live. The local arm of "Maccas" - McDonald's to you and me - is taking advantage of that fact with a big push for its breakfast menu, courtesy of DDB Sydney.
Adbrands Weekly Update 5th May 2016: McDonald's Australia named PepsiCo marketer Jenni Dill as its new chief marketing officer, talking over from Mark Lollback, now head of WPP's local GroupM media division.
Adbrands Weekly Update 14th Apr 2016: Ads of the Week: "Anything For Love". McDonald's Australia unveiled this lovely extended ad from DDB Sydney to promote its grown-up gourmet burger range. However, the burgers themselves play only a supporting role in a witty and beautifully well-observed film about the often challenging but always rewarding relationship between a Dad and his daughter. This Dad will do anything for love, as long as it doesn't involve eating Chicken McNuggets. Admittedly this reviewer is a bit partisan (as a Dad with daughters) but any parent will find it hard not to be charmed.
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McDonalds Australia website
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