The local outpost of Publicis, known as Publicis Mojo, earned a reputation in the 2000s as one of the strongest creative agencies in that network after the Paris flagship, mainly as a result of the input of local chairman & chief creative officer Craig Davis. Its star has waned a little since his resignation at the end of 2012. Andrew Baxter replaced Joe Pollard as chief executive in 2014, and was also named in 2017 regional chairman of the Publicis Communications regional enity across Australia and New Zealand. There are offices in Melbourne and Brisbane (as well as in Auckland, New Zealand). In 2016, following the loss of several accounts, Publicis Mojo Sydney was rebranded to become the local outpost of the network's Marcel satellite. The offices in Melbourne and Brisbane retain the Publicis Mojo name. Other units include digital agency Publicis Pusher. The "Mojo" tag was inherited from the agency's original founders Alan "Mo" Morris and Allan "Jo" Johnston, who set up shop in 1979. Their Mojo agency became one of Australia's biggest during the 1980s, responsible for the widely renowned "Shrimp on the Barbie" campaign for Tourism Australia which made a global star of comedian Paul Hogan. However, a takeover by Chiat/Day went sour and the business was sold on in 1992 to FCB. The US network's global joint venture with Publicis proved equally unhappy and Mojo transferred to the French group in 1997 as part of the two networks' bitter divorce. See also the Adbrands profile of the main Publicis Worldwide network. Adbrands does not currently offer a business profile for Publicis Mojo but subscribers may access account assignments and contact information for the agency. The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here to access Adbrands account assignments (subscribers only); or see here for information on how to subscribe.
Which clients does Publicis Australia handle? Find out more from the Adbrands Account Assignments database
Who are the competitors of Publicis Australia? See ranking of Australia's Leading Advertising Agencies
Capsule checked 9th March 2016
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