Ad Expenditure: US$12.06bn 2017 GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

Australia's top-spending advertisers in 2015 were:

 Wesfarmers  McDonalds Australia
 Woolworths  Government of Victoria
 Harvey Norman  GM Holden
 Australian Commonwealth Government  Mitsubishi Motors
 Suncorp  Village Roadshow
 Toyota  Westpac
 Foxtel  SingTel Optus
 Reckitt Benckiser  Fairfax Media
 Telstra  Competitive Foods (Hungry Jack's / KFC franchisee)
 Government of New South Wales  Government of Queensland

Source: Nielsen/GroupM

Australia's "Best Brands" in 2014/5 were:

 Woolworths  Coles
 Telstra  Westpac
 Commonwealth Bank  National Australia Bank
 ANZ  Rio Tinto
 BHP Billiton  Optus

Source: Brand Finance March 2015

Other Australian Companies Profiled

 Carlton United Brewers  Lion
 Nestle Australia  Unilever Australia
 Billabong  News Corporation


 B&T  AdNews

Other leading Australian Agencies and Advertisers profiled by Adbrands

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