Unilever Australia & New Zealand advertising & marketing assignments

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Selected Unilever A&NZ advertising

Unilever Australasia is among the leaders in packaged goods in Australia and New Zealand, marketing a mixture of well-known international brands and a few local jewels sold only here. In fact the company's arch-rival elsewhere in home and personal care, Procter & Gamble, has only a limited presence in this region, mostly in personal care, and Unilever's main competitor in laundry is Germany's Henkel, now the market leader as a result of its acquisition of Colgate-Palmolive's local detergent portfolio in 2015. Unilever's lead detergent in Australia is Omo; in New Zealand it is Persil. The personal care portfolio contains a wide selection of international brands (Dove, Tresemme, Pond's etc). Axe is marketed here (as in the UK) under the name Lynx, while Rexona is Unilever's market-leading Australian deodorant; it is also an iconic local brand, first created here in 1908. The company's main food brand is Continental, essentially the local umbrella for the Knorr range of soups, sauces, and culinary products. Knorr itself is not generally available here, and other major Unilever brands such as Hellmann's have only very limited availability. Lipton forms the core of the tea portfolio, supported by long-established Australian tea brand Bushell's, as well as Lan-Choo and New Zealand's Choysa. In 2013, the group acquired premium tea blender and retailer T2. However, the company opened a strategic review of its tea business in late 2019 which could ultimately lead to its sale. The ice cream portfolio is represented by another long-established Australian brand, Streets, founded in the 1930s and acquired by Unilever in the 1960s. Magnum, Cornetto and other imported brands are partnered by local jewels Gaytime and Paddle Pop. Another family-owned Australian icon, Weis ice cream, was acquired in 2017. Nicole Sparshott succeeded Clive Stiff as CEO of Unilever Australasia in 2020. Unilever has a long history in the region. Australia was home to one of William Lever's first factories, established in 1899 to make Sunlight branded soap. Production began in New Zealand 20 years later, and Unilever expanded its presence by buying out its two main local rivals in the region - Kitchen & Sons and Burford & Sons - in the 1920s, although they continue to operate as separate companies for more than another 40 years.

Capsule checked 2nd December 2020

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