WPP AUNZ advertising & marketing assignments

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STW Group was Australia's largest homegrown marketing services group. It reclaimed that position at the end of 2011 after several years in which it was eclipsed by faster-growing challenger Photon (now Enero). Although independently owned, STW was closely associated with WPP, running the local outposts in Australia and New Zealand of three of the British marketing giant's biggest brands, J Walter Thompson, Ogilvy & Mather and Mindshare. However it also controlled a large collection of local agencies. The STW acronym stood for Singleton Tate WPP, after group founder and local advertising legend John "Singo" Singleton, his business partner Russell Tate and WPP. Despite its size the group suffered an alarming slump in performance in 2014. That eventually led to a takeover by WPP at the end of 2015 to create what is now WPP AUNZ, combining STW's existing operations with all WPP's other agencies in that region. The combined business oversees a collection of around 75 separate agencies, comprising local outposts of all the group's major international networks as well as multiple ANZ-only specialist marketing agencies. Among the best-known of these are full-service agency Ikon and integrated shop Spinach. However, PR & corporate communications giant PPR was merged in 2019 into the parent group's larger Burson Cohn & Wolfe network. Long-serving CEO Mike Connaghan took the local industry by surprise towards the end of 2018 by announcing plans to step down. That decision coincided with a profit warning against full year results. Revenues slipped to A$857m - around US$640m - for 2018, but the group reported a net loss of $17m after large impairment charges. John Steedman, chairman of WPP AUNZ's media networks, became interim CEO following Connaghan's resignation; Jens Monsees was eventually named as fulltime CEO the following summer. Rob Mactier is chairman.

Capsule checked 27th May 2019

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Adbrands Daily Update 24th Feb 2020: WPP is due to publish annual results for 2019 later this week. The news from part-owned Oceania arm WPP AUNZ doesn't bode well for the parent group's overall performance. WPP AUNZ reported net sales down 2.6% to A$712.5m but a large impairment charge resulted in a net loss of A$221.9m. The directors cited "challenging conditions", "weak media spend" and "global and local account losses", all of which prompted big write-offs against goodwill, brand names and customer relationships. An accompanying strategy presentation from new CEO Jens Monsees was comparatively thin on concrete steps other than to promise the concentration of agencies in most cities except Sydney and Melbourne into campus operations under a single local management team. As a result, the group will start eliminating some of its smaller separate brands and centralise most back and middle-office operations. "It is a strategy that will significantly change our operating model," said Monsees.

Adbrands Daily Update 27th May 2019: WPP AUNZ named Jens Monsees, currently VP digital & corporate strategy at BMW Group in Germany, as its new CEO. He steps into shoes that were vacated last year by long-serving leader Mike Connaghan. However Monsees is not due to take up his new position until October 2019. John Steedman remains interim CEO until then.

Adbrands Weekly Update 25th Oct 2018: Mike Connaghan announced his resignation as CEO of the separate publicly quoted WPP AUNZ division that houses all the group's Australasian agencies. He has spent 25 years at the group and its predecessor STW. "It has been an absolute honour to lead WPP AUNZ for the past decade, from the days of STW Group through to the recent transformational merger with WPP AUNZ. But now that merger is complete, it is time for new leadership." He will depart in March 2019. His departure was followed by a warning that revenues and profits will both be below guidance for the current year. In a statement the group said, "Our digital, PR and media businesses are strong and are all experiencing growth in the year. However, this growth has unfortunately been offset by the underperformance of certain production businesses and creative agencies, with some 60% of the reported decline against 2017 attributed to just two businesses. The turnaround and restructure of these businesses is well advanced." The businesses in question were not named. Trade source B&T speculated that Connaghan's resignation was because "he had been tasked with breaking up the company – something he was particularly loath to do."

Adbrands Weekly Update 1st Mar 2018: WPP Australia & New Zealand, which is publicly quoted down under as a separate entity, reported financial results for 2017. Net sales were up 0.6% on a reported basis to A$870m, as strong growth in the main advertising and media agencies offset weakness in research, PR and specialist communications. Net profit rose 3% to A$84m.

Adbrands Weekly Update 2nd Mar 2017: WPP's main results aren't expected until the end of this week, but the group's newly consolidated subsidiary in Australia & New Zealand has published its full-year figures, showing satisfactory performance in 2016. This was despite well-publicised problems in the first half of last year at the local outpost of Mediacom, and a financial hangover from the old STW Group, of which WPP took majority control at the end of 2015. Net sales at WPP AUNZ rose 1% on a comparable basis to A$865m (or around US$644m). advertising & media investment accounted for just over half that total, and reported sales growth over 2%. According to CEO Mike Connaghan, "Ogilvy had a very strong year both in Australia and New Zealand... [and] we see plenty of upside in the other global ad agency brands.... Some of the issues confronting GroupM and Mediacom in particular are well documented but it was very pleasing to see Mediacom as one of the agencies retaining and winning significant client mandates in Q4." The strongest growth, though, came from the local PR division, with sales up over 4% and operating profit up 45%.

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