Ad Expenditure: US$2.69bn 2018 GroupM Forecast This Year Next Year Dec 2017

Belgium's leading advertisers in 2016

Procter & Gamble	Coca Cola
D'Ieteren Group / Volkswagen	Mediahuis
Proximus	Colruyt
Reckitt Benckiser	De Persgroep
Unilever	Medialaan

Source: CIM MDB/GroupM

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Belgium's leading advertising agencies include:

McCann Brussels	Publicis Belgium
Havas Worldwide Belgium	Y&R/These Days Belgium
Ogilvy Brussels	TBWA\Belgium
BBDO Group Belgium	DDB Group Belgium
Duval Guillaume Modem (Publicis)	Emakina
Leo Burnett Belgium	JWT Belgium
Grey Belgium	Saatchi & Saatchi Brussels

Belgium's leading media agencies by billings in 2015

Space (MediaCom/Starcom MediaVest)	OMD
Initiative	Mindshare
Carat	Vizeum
Havas Media	UM
ZenithOptimedia	MEC

Source: UMA

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